maylin abdulhalim

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Neil Patel’s Guide to Internal Linking

I’m like most SEOs I know. I get excited about advanced SEO tactics — stuff like site framework auditing and data researching via end-user value. It …

Here's Why Biogen Is Forking Over $1.25 Billion to a Small Danish Biotech

Biogen’s (biib) new CEO, Michel Vountasos, took over the top spot at the biotech giant this month. And he’s already making some big moves in a bid to …

How to Attract Your Ideal Customer with Perfectly Positioned Content - Copyblogger

“Hello, I’m a Mac.”<p>“And I’m a PC.”<p>You remember Apple’s “Get a Mac” series of commercials that ran from May 2006 to October 2009?<p>The commercials were …

Morgan Stanley has pulled off a Wall Street magic trick

It looks like Morgan Stanley pulled it off. The US investment bank reported earnings on January 17 that beat on the top and the bottom line.<p>The outperformance was helped by a better-than-expected quarter from the fixed income, currencies and commodities division. Revenues came in at $1.5 billion, …

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4 Keys to Writing Content That Readers Will Love

Writing content that readers will love isn't only about what you write, but how you write it.<p>4 min read<p>This story originally appeared on PR Newswire's Small Business PR Toolkit<p>If your content doesn’t provide readers with value, solve a problem, answer a question or entertain, then it doesn’t really …

Creative Writing

5 Reasons Why You Need to Take Advantage of Influencer Marketing

There is mounting evidence that done correctly, influencers can drive sales far more effectively than traditional advertising.<p>4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>https://www.entrepreneur.com/article/290745Influencer marketing is one of the hottest, and effective, …

Marketing

The Maker of Ray-Bans Is Merging With a French Lens Giant in a $49 Billion Deal

Italy’s Luxottica and France’s Essilor have agreed a 46 billion euro ($49 billion) merger to create a global powerhouse in the eyewear industry with …

Highlights from a Memorable NFL Weekend: Pictures