Rajat Abbi

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Google’s 200 Ranking Factors: The Complete List

You probably already know that Google uses about 200 ranking factors in their algorithm…<p>But what the heck are they?<p>Well today you’re in for a treat …

SEO

Use Google's updated Switch tool to go from iOS to Android

Using Google Drive you can back up and sync your contacts, calendars and photos with ease.<p>Google has simplified the process for iOS defectors to switch to Android without forfeiting the most important data on a device: contacts, calendars, and photos.<p>Instead of connecting your iOS device to …

Apps

Amazon Prime Video launched in India for just Rs 499 a year

India, meet the least expensive on-demand video streaming service you've ever seen.<p>Ahead of its media event scheduled for later today, Amazon Prime …

How Are Emailing Habits Changing?

The rise of mobile truly means rise for email too. But the emailing habits are continuously changing, so keep an eye on how your subscribers prefer …

Marketing

How to Write a Small Business Marketing Plan

Starting a small business takes grit, passion, determination, and focus. Coming up with an idea that is profitable and fills a market need is no …

Top 10

LinkedIn's New Tool Lets You Compare Your Salary to Others

LinkedIn wants to help its users compare their salaries to their professional peers.<p>On Wednesday, the social network for the professional opened up …

Employment

11 Killer Examples of Social Media Marketing

It’s common for brands to launch social media campaigns these days, but if you really want to stand out and connect with your prime audience then you …

Urban Development

Google Connects Display Ads To Store Visits And TV Ads To Brand Searches

As the mobile phone has become nearly ubiquitous, consumers paradoxically have become harder for marketers to reach, at least in a coherent way. Now consumer attention is split among innumerable apps, websites and devices that still include computers, television and, of course, physical stores.<p>On …

Digital Advertising
Advertising
Advertising

10 Resume Tweaks to Help You Get a Job Now | Inc.com

Time moves in a different dimension when you're job hunting. Managers say they will make a decision "soon," and you don't hear from them for three weeks. Recruiters say they'll get back to you "tomorrow," and they never, ever contact you again. It's a weird and frustrating position to be in. …

Employment

6.1B Smartphone Users Globally By 2020, Overtaking Basic Fixed Phone Subscriptions

Today there are 2.6 billion smartphone subscriptions globally, and while growth has been levelling off in developed markets like the U.S. and Europe, it’s not stalling altogether by a long shot. By 2020, globally there will be 6.1 smartphone users led by huge growth in less mature markets. And with …

Telecoms

Samsung launches new ‘Blue Topaz’ and ‘Green Emerald’ Galaxy S6 color variants

Neither of these are the rumored (and more recently, teased) Iron Man-themed red-and-gold Galaxy S6 Edge, but Samsung is now launching two new color variants for its current-generation Android flagship. The first of which is a shiny “Blue Topaz” Galaxy S6 and the second is an equally as vibrant …

Microsoft Beats Wall Street Estimates, Keeps Cloud Growth Momentum

It’s been a little more than a year since Microsoft CEO Satya Nadella took the reins at the Redmond software giant to move it into being a cloud and mobile-first company. He seems to be making some progress.<p>On Thursday, Microsoft reported strong financial results for the third quarter that easily …

Wall Street

100-Plus Awesome Free Things for Salespeople and Marketers | Inc.com

One of Guy Kawasaki's "reality checks" for entrepreneurs is the question "What can we beg, borrow, or lease that we are buying?" However, as evidenced by Kawasaki's own new product Canva, the Web has lots of entirely free and free-to-try resources.<p>I built this list specifically for salespeople and …

Project Management

6 Creative Ways to Integrate Social Media and Email Marketing

This story originally appeared on Buffer<p>Digital marketers—like you!—are all stars. You have your hands full with all the many ways to reach your audience. At any given time, you may need to be fluent in email, content and social media because your audience is cross-platform.<p>Few people make buying …

Marketing

YouTube Makes Its Trueview Ads More Interactive

YouTube has announced that it is adding interactive cards to its TrueView video ads.<p>This means that marketers will now be able to add more information in overlays on top of their in-stream spots. For YouTube, this makes ads more lucrative as the company can still make money from ads even if people …

Growth Marketing Consulting SaaS Companies & Startups

Any new or existing brand that wishes to have influence and staying power in today’s marketplace must consider running brand advocacy campaigns.These …

Marketing

Mobile advertising is exploding and will grow much faster than all other digital ad categories

Historically, there has been a big disparity between the amount of time people actually spend on their smartphones and tablets (significant and growing), and the amount of ad money spent on the medium (still tiny).<p>But BI Intelligence expects that this gap will narrow substantially, as enthusiasm …

Digital Advertising

If Google made this rumoured deal, it would solidify its domination for years

Sources with direct knowledge of the situation have since told Business Insider that the deal isn't going to happen.<p>However, it certainly would have made an interesting acquisition.<p>InMobi is probably the single biggest mobile ad network company on the planet. Business Insider previously estimated …

Google Play

Google unveils first 'shop in shop' retail store in UK

The Google shop will play host to a wide range of Android phones and tablets, as well as Chromebook laptops, allowing people to see all that Google's platforms have to offer.<p>Google is following Microsoft and Apple into the retail space with its first-ever "shop in shop" in the UK.<p>The search giant …

eCommerce

The Psychology of Color in Marketing and Branding

A comprehensive look at the role color plays in marketing and how it impacts customer engagement.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing.<p><b>The reason:</b> …

Clothing

7 SEO strategies to implement in 2015

Search Engine Optimization (SEO) sounds a bit like rocket science. With the right combo of this widget and that module, add in time, subtract theory and maybe the equation will produce a solution better than the last.<p>Like most technology, what was applied last year in online marketing efforts may …

It’s official—China is blacklisting Apple, Cisco, and other US tech companies

<i>Updated with Cisco comment.</i><p>A new report from Reuters removes any lingering doubts that China is making life very difficult for US technology companies.<p>The news agency obtained a list of the Chinese central government’s approved technology vendors, and found that major US companies including Apple …

Tech Industry

Standard Chartered just replaced its CEO with JPM Jamie Dimon's reject

As part of a massive shake-up to the embattled Standard Chartered's structure, the emerging markets bank announced in a regulatory statement that Bill Winters will replace Sands, when he steps down in June 2015.<p>Sands has held the post of CEO since 2006. However, after two years of problems at the …

Investing

IDC Predicts Turmoil For CMOs In 2015

Late last year IDC’s CMO Advisory Service released its 10 predictions for the next three years. Kathleen Schaub, vice president of the practice, summarized the findings this way, “Our theme for the coming year is turmoil versus transformation. There’s a lot of activity going on and some people are …

Marketing

Top 15 Trends for 2015

Every year, my team of futurists at Frost & Sullivan puts their heads together to come up with the top trends for the upcoming year.<p>Last year, the team did particularly well with its top 14 trends for 2014. In particular, the team’s predictions on 3-D, virtual currency, online retailing, Big Data, …