Abbi Irelan Ludwig

23 Flips | 10 Magazines | 9 Following | 10 Followers | @abbi_irelan | Keep up with Abbi Irelan Ludwig on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Abbi Irelan Ludwig”

Branded Content Is Boring: How The Onion Does It Right | Articles | Chief Digital Officer

In terms of self-aware digital publishing, The Onion’s video ’Sponsored Content Pretty F***ing Awesome’ is a masterpiece. The heavily laden satire …

Branded Content

Digital marketers’ guide to social media listening

Never in the history of marketing and public relations have we known so much about the customers we’re trying to reach.<p>They tell the world every day …

Tips for Your Instagram Posts, Plus a Perfect Profile Page [Infographic]

Last week we posted an infographic with 139 facts about Instagram, and we're continuing our Instagram theme this week with actionable tips on how to …

Infographics

How to Refine Your Facebook Audience for Better Ad Targeting

Do you want to improve your Facebook ad targeting? Interested in learning more about the audiences you’re already reaching? Refining your Facebook …

Marketing

These 10 Leadership Habits Have Been Found in the World's Best Leaders | Inc.com

If you're not familiar with the leadership movement known as servant leadership, you might want to grab a cup of java and pull up a chair. This may just transform how you lead your tribe moving forward.<p>What we are finding is that organizations around the world are changing their attitudes toward …

Leadership

If you think you don’t need brand influencers, think again

There comes a time when every marketer faces the challenge of how to build brand credibility. Especially in a marketplace that increasingly uses …

Marketing

Comment on The Digital Ad Ecosystem Is Messy And TrustX Is Grabbing A Broom by Henry Blaufox

Mr. Pilipczuk, The premium media properties taking part in the TrustX rollout should see higher prices, and the advertisers more desirable results, …

Advertising Industry

How to Automate Twitter To Get Attention and Grow Your Followers

The social web has amplified many truths about humanity.<p>Some of us will do anything to get noticed and build a brand. This even includes some new …

How to Create Amazing Articles Even If You Suck at Writing

If you read any of my blogs, you’ll know that I write a lot about <i>writing</i>Why? What’s the big deal? Why am I obsessed with this topic?On the personal …

Infographics

How Brands Are Using Live Streaming Video Successfully

I am a storytelling and comedy nerd, a marketer, and a comic improviser. I know how important preparing and letting go is. In the same way software …

Marketing

Why You Need to Be in a Committed Relationship With Content Marketing

It's time to start taking content marketing seriously.<p>Any couple will tell you a happy marriage takes total commitment. An Olympian will tell you she didn't get the gold without complete dedication. And a good parent will tell you raising a happy, healthy child takes devotion.<p>For any of your …

Marketing

101 (Neatly Organized) Marketing Tools For Nearly Any Marketing Task

We’ve painstakingly researched, refined and distilled hundreds of them. The result: this fully-categorised list of what we believe to be 100 of the …

Google is splitting its search index in two — and there will be winners and losers

There will be winners and losers in this process. Counter-intuitively, publishers with mobile sites designed specifically to make life easier for smartphone users may suffer. The stripped-down level of content on their mobile sites will offer fewer targets for Google's searches to hit, and may lead …

5 Tips to Launching Your First Paid Instagram Marketing Campaign

eMarketer found that social networks are almost reaching an advertising saturation point, with 88.2% of US companies using at least one major …

Marketing

Your story is not about you

Stories are powerful tools of influence. In a world of increasing overwhelm, stories give structure and emotional weight to information.<p>Stories make …

These 11 Inactions Will Kill Your Reputation as a Leader

For every action there's a reaction. But for the leader's 11 worst inactions, there's a chain reaction--of undesirable consequences.<p>As a leader, you don't want to be defined by the things you <i>didn't</i> do.<p>Unfortunately, there's plenty of Monday morning quarterbacks who will take pot shots at you for …

12 actions you need to do right now to be a better writer

You <b>can</b> be a better writer. So many posts offer you advice. Most of it you just look it, kind of file it away, and never return to it. That’s why I’m …

98 tools I use to learn, work and travel anywhere in the world

I OFTEN GET ASKED what apps, services and tools I use to work and travel, learn, plan, track habits, manage time, write, read and more.<p>I’d like to …

11 Questions to Ask Every Day to Help Improve Your Life

Benjamin Franklin began and ended each day with a question: “What good shall I do this day?” in the morning, and “What good have I done this day?” in …

Why the Best Leaders Actually Work Behind the Scene

<i>The MPW Insiders Network is an online community where the biggest names in business and beyond answer timely career and leadership questions. Today’s</i> …

Former Navy SEAL commanders explain why 'there are no bad teams, only bad leaders'

When Leif Babin became a Hell Week instructor for Basic Underwater Demolition/SEAL training (BUD/S), he had already served as a Navy SEAL platoon leader in the most decorated special-operations unit of the Iraq War.<p>Still, he learned a profound lesson about leadership: "<b>There are no bad teams, only</b> …