Abbhinav Kastura

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Are loyalty cards really worth it?

As the data that comes out of customers' loyalty has become increasingly valuable for companies are they passing those benefits onto the consumer?<p>Loyalty cards were initially designed to offer rewards to regular customers and therefore to encourage them to keep shopping in the same store.<p>As …

18 free things to do in Barcelona

Barcelona has enough to keep the most voracious of culture vultures and self-indulgent of gourmands happy for weeks, but all those entry fees and tapas bills can mount up. Fortunately, help is at hand with a variety of ways to make your holiday budget stretch a little further.<p>In addition to the …

Advertising - Oath

Discover mobile eCommerce techniques that drive real performance - from understanding today's complex mobile audience to effective ad formats.<p>To …

Mobile Devices

21 Real Life Places That Are Basically Westeros

As close as you'll get to the world of Game Of Thrones. Considering the high mortality rate, that's probably for the best.

European Travel

The 10 Simplest Brands In The World (And Why They're Successful)

To determine the rankings, Siegel+Gale asked more than 10,000 consumers in seven countries to review hundreds of brands based on the simplicity of their products, advertising, and customer service.<p>Why does simplicity matter?<p>"People are more likely to recommend brands that are simpler, and they are …