Aapurti Jain

310 Flips | 12 Magazines | 33 Likes | 2 Following | 5 Followers | @aapurtijain | A digital marketing enthusiast and a passionate marketer. An avid reader and a blogger.

How to Run a Cohort Analysis in Google Analytics to Better Segment Your Traffic

Google Analytics is a staple in every experienced digital marketer’s set of tools.That’s primarily because it provides a wealth of data, covering …

Analytics

Content Personalization: How to Use a DMP for it

The web is a wild and woolly jungle of information, channels, and devices.<p>Nobody knows this more than advertisers and marketers desperate to find …

Leverage your DMP to jump-start website personalization

Chances are high that if your company spends a fair amount on digital media, there’s already a data management platform (DMP) deployed in your …

Customer Experience

How to Use a DMP to Eliminate Waste in Your Ad Spend

Marketers handicapped by primitive tracking tools and outdated legacy technologies are wasting time and money, and most of all, data. Great data. Not …

Marketing

What Is Topical Authority: Everything You Need to Know by @beanstalkim

Learn what topical authority is, how to build it, and why it may only bring short-term gains.The post What Is Topical Authority: Everything You Need …

SEO

6 Expert-Level Workflows for Competitive Account-Based Marketing on Social Media

Account-based marketing is gaining popularity with business-to-business companies seeking to streamline their customer-acquisition processes by …

6 Top Tools to Transform Your Content Marketing in 2018

You already know about influencer marketing and, um, the Kardashians. But, what about tools such as GrooveJar and Almighty Press?<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Last year pretty much blew by. But, in 2018, you have an opportunity to start fresh, using new marketing …

Starbucks App UX Analysis: Coffee, Lattes, & Loyalty

Stefan Bhagwandin<p>November 10 2017<p>It’s Pumpkin Spice Latte season, as every Starbucks across the country is keen to remind us. Whether you take your …

Imitating search algorithms for a successful link building strategy

<b>When doing a link building strategy – or any other type of SEO-related strategy, for that matter – you might find the sheer amount of data that we</b> …

SEO

Recovering (Not Provided) Keyword Data

There seems to be a school of thought that Google Webmaster Tool data is useless and inaccurate. General bugginess, delayed reports, showing average …

How to Pick the Right Analytics Attribution Model When There’s No Right Answer

Marketers have plenty of options.Actually, marketers might have <i>too many</i> options.Facebook Ads, organic search, AdWords, and content creation are just …

Marketing

AMP Tech Guide: Making it Work

October 9, 2017 By Eric Enge<p>If you’ve read our canonical guide to AMP, you know that AMP provides a great experience for users and publishers alike, …

The online tricks marketers use to make you buy their goods

You’ve spotted a pair of shoes you like online. The website tells you there are only two pairs left in your size. Next to it are similar shoes that …

E-commerce SEO (8,616-Word Guide + Actionable Case Study)

This is the most comprehensive guide to Ecommerce SEO online.In this expert-written guide you’ll learn everything you need to know about optimizing …

eCommerce

Step-By-Step Guide For E-Commerce SEO | SEJ

Once upon a time, e-commerce sites were limited to giants of the ’90s—Amazon, 1-800-Flowers, eBay, and all things e-commerce from <i>the</i> Bob Saget and …

How to Rank for “How-to” Keywords

How-to queries as a whole are a mix of science and art. However, there are definitely best practices to follow to make sure you can rank consistently …

Infographics

Consumer Psychology: Five Tips for Creating Positive (and Reasonable) Expectations

You've probably had a few experiences that didn't live up to your expectations. We've all suffered through dates that turned into duds, parties that …

11 Sure-Fire Ways to Get Millennials Reading Your Blog

Who are millennials and why should you care about them?<p>Millennials were born between 1980 and the early 2000’s. They are heavy media consumers with …

Why Strong Relationships Are Key to Luxury Brand Building | Inc.com

What makes a luxury brand, well luxury? If luxury brands were only steeped in their own high price points, consumers would turn to more moderately priced products. Millennials, especially, crave luxury experiences that extend far beyond the amount on a price tag.<p>Luxury is in the details, and paying …

Luxury Lifestyle

How to Get More Instagram Followers: 12 Tips | Inc.com

Face it. Instagram is one of the hottest social media platforms on the planet right now. With 800 million users now using the platform, you'll be able to target your customers and drive business results no matter what industry you're in. Not to mention, they're owned by Facebook, so they're not …

Marketing

Top Facebook Updates - Special Edition New Privacy Rules

Facebook has made a lot of big changes lately, and it’s generated a ton of conversation and questions from both users and businesses on the platform …

Social Media

Artificial Intelligence & SEO: 5 Strategies You Need to Follow by @overthetopseo

Learn five strategies you can use in order to succeed in an AI-powered SEO landscape.The post Artificial Intelligence & SEO: 5 Strategies You Need to …

Artificial Intelligence

Google Search App to Suggest Related Content by @MattGSouthern

An update to Google’s Search app will help users find content without having to go back to the search bar.The post Google Search App to Suggest …

AdWords

How machine learning can set fashion ecommerce strategy & product assortment

<i>(N.B. if you're in London on October 4-5, why not check out the Festival of Marketing 2017 for plenty of AI and ecommerce content?)</i> <i>Econsultancy:</i> How …

Machine Learning

Questions to Ask During the Website Kickoff Process

Key Information That Should Be Provided at the Start of a Website Project<p>The start of a website project is an exciting time. It is also possibly the …

26 Ways to Sell More Today By Optimizing Your Online Store

When you’re buying from an online store, you’re putting a lot of trust in the merchant.You probably haven’t met any real person from the business or …

eCommerce

Advertising & Marketing Industry News - Ad Age

These Portland Breweries Are Killing It on Instagram. Here Are 5 Tactics You Should Learn From Them | Inc.com

It's clear that craft beer is taking over America and other parts of the world. According to the Brewer's Association, in 2016, craft beer accounted for 21.8 percent of all American beer sales, which is up 6.2 percent from 2015.<p>With this meteoric increase in competition, many breweries have taken …

Marketing