Antonia Panayotova

72 Flips | 16 Magazines | 49 Likes | 12 Following | 1 Follower | @aapanayotova | Keep up with Antonia Panayotova on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Antonia Panayotova”

Take a full 360-degree look at the do’s and don’ts of successful marketing for under $20

Some entrepreneurs don’t realize the importance of a focused online marketing strategy, but anyone who knows how buying and selling on the web really works will tell you there’s no small measure of science in a successful marketing campaign.<p>You can learn all those subtle (and not so subtle) tricks …

WIRED Awake: 10 must-read articles for November 16

Your WIRED daily briefing. Today, CRISPR gene editing is getting its first human trial, Snapchat is readying itself for an IPO, Twitter has …

This CV landed me interviews at Google and more than 20 top startups

During my senior year of college, I decided that I wasn't going to become another boomerang kid that moved back home, jobless and with no plan for …

Ever suffered from selfie regret? Why some people share when they shouldn't

Ever sent an indiscreet selfie? Disclosed private data online? Agreed to terms and conditions without reading them through? If you have, Leslie John …

What is the IP Act and how will it affect you?

In December 2016, politicians in the UK passed the Investigatory Powers Act. The legislation has been hailed as the biggest reform of the country's …

Can governments really keep us safe from terrorism without invading our privacy?

GCHQ has many negative connotations attached to it - including illegally collecting data from the UK public - but David Omand, former head of GCHQ …

Hackers are 'not as sophisticated as they think they are'

The way we talk about cyberattacks has created a culture of fear around online security, said Ian Levy, technical director at the National Centre for …

Tailor Your Digital Marketing to the Customer Experience

As much as two decades ago, the way consumers opted for buying brands depended on how much the brands were able to thrust their products into the consumers’ vicinity and at the same time, appeal to their taste. For instance, a commercial soap ad in between a TV series or a radio program, would be …

Developing a Winning Content Strategy for 2016

If you’re new to content marketing or just plodding along with a less-than-effective content plan, you’re not alone. Content is still king—88 percent …

Content Marketing Tools - The Ultimate List for Beginners and Experts

Reader demand for businesses to provide excellent content continues to rise. Seventy five percent of content marketers are increasing their content …

5 Things Every Great Marketing Campaign Asks Itself

The formula to making your message shareable by journalists and customers alike.<p>One of my party tricks as a professional speaker is to ask the audience, "When you want to create buzz around your brand and someone asks you <b>"why is this relevant right now?"</b> what do you say?"<p>One after the other, hands …

Want To Be More Marketable? Add These 11 In-Demand Tech Skills To Your Resume

Tech skills pay more. According to a labor-market analysis by Burning Glass Technologies, 78% of well-paying “middle-skill” positions call for basic proficiency with technology.<p>But I get it: you have a full-time job, volunteering every other weekend, a puppy to train, plans with friends…you’re …

Project Management

SEO Cheat Sheet for Better Content Marketing

It is our job as marketers to provide our customers with quality experiences. One way we can provide a quality experience is by implementing a …

Marketing

WIRED will now predict your political views (you naïve thing)

<i>This article was first published in the April 2016 issue of WIRED magazine. Be the first to read WIRED's articles in print before they're posted</i> …

Idealism

Antarctic ice melt model predicts brutal rise in sea levels

Even 'worst case' scenarios for sea level rise due to the climate change could be woefully optimistic, new research as suggested.<p>It is now possible …

The ultimate travel bucket list: 31 things to do in your lifetime

10 of the best travel apps … that you'll actually use

No one needs a smartphone full of gimmicky apps. We’ve rounded up a selection of the best tools for the digital-savvy traveller<p><b>’</b><b>Appy days: Tell us your favourite travel app in the comments below</b><p>For a long time, whenever I was spotted using Google Maps to navigate London’s public transport network a …

2016 culture preview: 39 things to look forward to next year

The <i>Star Wars</i> hype is barely dying down (fourth time's the charm) but already we’re looking forward to everything 2016 is going to bring. The biggest …

The fifteen most perfect responses of all time

<b>Piers Morgan was left red-faced last week after the zinger to end all zingers was directed his way from John Cleese:</b><p>Piers Morgan writes that I didn't …

Malmo crowdfunds effort to have a citizen from every country on Earth

The city of Malmo in the south of Sweden is launching a crowdfunding campaign to help it become the world's most international city.<p>Malmo already …

Welcome to Dismaland: Banksy's gleefully warped anti-theme park

[Instagram##6pBsSIApDn]<p>Anonymous art world provocateur Banksy isn't afraid of making a subversive statement. His latest magnum opus? A sprawling and …

Photos: The world’s most impressive outdoor mazes and labyrinths

Outdoor mazes and labyrinths have captured our imagination for centuries, harking back to King Minos of Crete’s elaborate, winding structure to corral the hulking Minotaur in Greek mythology.<p>AP Photo/Marcio Jose Sanchez<p>Corn mazes, especially plentiful in the US, provide farmers an additional source …

Northern Ireland

Argentine capital is world's centre of bookstores

Buenos Aires has been described as a wonderland for booklovers, with more bookshops per person than any other city in the world, according to a recent study by the World Cities Culture Forum.<p>The Argentine capital has a population of 2.8 million, and has a ratio of 25 bookshops for every 100,000 …

First speakers announced for WIRED2015

The first 19 speakers have been announced for our annual flagship event, WIRED2015, to be held on 15 and 16 October at London's Tobacco Dock.<p>Bringing …

Just Be Cool: 11 Iced Coffee Recipes to Make All Season Long

When it starts to warm up outside, these iced coffee recipes are all we want to drink.<p><b>It's finally time:</b> Picnics, outdoor movies, and beach trips are all within reach, and so should a tall glass of iced coffee. Hang onto your sunglasses: These recipes (some boozy!) will keep you buzzing straight …

Nasa's 'Earth From Orbit' survey is gorgeous, but harrowing

Nasa has produced its annual round-up of the best images and videos of Earth from orbit in 2014. But while it is a beautiful clip, some of the most …

Bristol is making a smart city for actual humans

The city of Bristol has announced a multi-million pound experiment to create the smart city of the future. Work is already underway to turn the city …