Katie

12 Added | 4 Magazines | 1 Following | @aakxm | Keep up with Katie on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Katie”

Michele Savoia, Broadway Costume Designer, Found Dead in Hudson River

A designer who did costumes for such Broadway shows as <i>Swing,</i> <i>Promises, Promises</i> and <i>Evita</i> died after he apparently fell into the Hudson River while …

A Glimpse At The Mind-Reading Office Of The Future

The debate over open floor plans is so last year. The office of the future is all about digital infrastructure and interactive design.<p>For the past few decades, stuffy “enterprise solutions” have lagged behind the consumer hardware revolution. So while our domestic lives are blessed by the magic of …

Interaction Design

Gesture recognition software: No touching or clicking required

BBC technology correspondent Rory Cellan-Jones talks to Tal Krzypow, VP of Product Management of Eyesight Technologies in Tel Aviv, about the company's gesture recognition software.<p>He demonstrates how it allows you to swipe through a presentation or view a document without touching a keyboard or a …

Tel Aviv

NYC's first touchscreen subway maps are ready to guide you through the boroughs

It's been a long, long time since New York City revealed its plans to implement a smart maps solution across its subway system. But despite a few delays here and there, it looks as if the project, lead by design firm Control Group and the MTA, is finally beginning to bear fruit. As <i>Gizmodo</i> reports, …

Cracking The Code On Brands We Love (Infographic)

Consumers love certain brands and unquestionably hate others. What is the difference between these and is it something we can control?<p>Seth Godin wrote, “A brand’s value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and …

Infographics

3 Scientific Studies With Real Insight Into Social Media

It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of …

"Inside the Mind of the Consumer" cartoon | Marketoonist

It’s common for marketers to exaggerate the importance of their brands in consumers’ lives. Brand positioning statements are often written as if …

There is no more B2B or B2C: It’s Human to Human, #H2H

It used to be that marketing was segmented into two categories; business-to-business (B2B) or business-to-consumer (B2C). This was done (I assume), …

Marketing

How To Deliver On Your Brand Promise

<b>Brand Promise Must Be Earned</b><p>If brands are to be human than they cannot expect a single statement or look to define their identity. Just as people are …

Integrity: Is This Why Apple, John Lewis, and Amazon are Masters of the Customer Experience?

<b>Apple, John Lewis, Amazon: Masters of the Customer Experience?</b><p>Holidays are over and three organisations stand out for me: Apple, John Lewis, and …

When Analog Beats Digital Marketing

You would have thought that with the advent of the compact disc and the clarity and consistency digital music provides, turntables and needles would …