thomaswmitchell

42 Flips | 1 Magazine | 1 Like | 7 Following | 2 Followers | @_thomaswm | A marketing and economics student passionate about branding and the digital, mobile and social space.

Twitter scanning users' other apps to help deliver 'tailored content'

Twitter’s moves to insert tweets into people’s timelines from accounts they don’t follow have been controversial enough, but now it has emerged that the company is collecting data on their other smartphone apps to help do it.<p>In a post on the company’s support website, Twitter has published details …

Adobe report finds massive 43% growth in online video watching

<i>Updated 8:45 p.m. Pacific with Adobe comment.</i><p>We’re wasting more time than ever watching video, and we’re increasingly doing it online, a new Adobe report has found.<p>What’s more, “online” no longer means “on a computer” — it increasingly means on a smartphone, a game console, or a set-top box like a …

Like it or not, native advertising is squarely inside the big news tent

Maybe it’s just a new iteration on the advertorials newspapers and magazines have run for decades. Maybe it’s a scurrilous devaluation of journalism. Either way, it’s here, and at the highest levels of the business.<p>Editor’s note: The new issue of our sister publication Nieman Reports is out and …

Brand Publishers Are Ditching Facebook in Favor of Microsites

Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network.<p>…

Here are the Latest Facts on Mobile Marketing. They Will Surprise

We are spending 2 hours 51 minutes a day on our mobile devices. The only other media we spend more time on is TV at 4 hours and 21 minutes.<p>This …

Could LinkedIn Be Adland's Next $1 Billion Player?

Chip Bergh holds a coveted spot among the CEO set: He's LinkedIn famous.<p>The Levi Strauss & Co. president and chief executive's nearly 1,000-word …

Is this the new Tinder for solo travellers? New mobile app launches to help lonely hotel guests connect with fellow patrons

Travelling solo? Feeling lonely in your hotel? There's an app for that.<p>HelloTel is a new mobile social tool that can turn any hotel stay into …

Twitter introduces a way to play audio inside tweets

Soundcloud will bring its full catalog to new audio cards<p>Twitter has built a new card for playing audio inside tweets, and its first partner is a company it once considered buying. Soundcloud will bring its full catalog to Twitter Audio Cards, the companies said today, the first of many partners to …

Mark Zuckerberg Was Once on CNN's List of '10 People Who Don't Matter'

Mark Zuckerberg wasn't always the billionaire Internet mogul we know today. In 2006, just two years after Facebook's creator, Zuck was just another …

The world needs to stop listening to American MBAs

The latest ranking of business schools has just been released by the Princeton Review and a certain type of business school continues to dominate—American ones. Having earned their reputation over the years by producing some of the world’s top business leaders, their influence stretches far beyond …

7 Advertising Trends That Show You Exactly Where This Industry Is Headed

How big is programmatic advertising? It’s on track to be $20 billion big.<p>This once small piece of the ad industry—the automated buying and selling of …

The Atlantic Tries to Turn Native Inside Out, Beginning With the Biology of Porsche Drivers

The Atlantic’s creative marketing arm, Atlantic Re:think, recently overhauled its native ad strategy, introducing a new responsive, immersive and …

Is Instagram Becoming a TV Substitute Like YouTube?

For the past several weeks, Ellen's top-performing Instagram video has regularly blown other TV marketers out of the water when it comes to likes and …

The 2014 #RyderCup tees up big plans on Twitter

By ‎@alextrickett‎<p>Wednesday, 24 September 2014<p>Every two years, the #RyderCup features Team Europe and Team USA squaring off in golf’s most celebrated …

Ryder Cup advertisers shift strategies to make the global cut

Advertisers, broadcasters and fans worldwide are expecting more sporting drama from the showdown at Gleneagles following the nail-biting conclusions …

Feeling Unsatisfied? Get Thee To A Library And Feel Like You Got A Raise

Similar patterns hold for the value of engaging with the arts and sports, but libraries generated the most well-being bucks. The authors used two …

Libraries

Why Businessweek’s Ugly Tim Cook Cover Is Subversive Genius

It’s impossible to design a cover that makes someone look like this much of a clown by accident.<p>To say that the design of <i>Bloomberg Businessweek</i>‘s latest cover has raised eyebrows is to underestimate the ability of human eyebrows to literally rip themselves off of the skull to which they are …

YouTube Invests Millions To Keep Its Top Stars Home

YouTube wants to retain its stable of digital stars and is planning to invest millions of dollars to do so. The video-sharing website is pursuing new deals that would pay popular content creators–like <i>Fast Company</i> cover woman Bethany Mota–to create shows that will come with promotional guarantees …

Advertising

Why Crowdfunding Is a Must-Have Marketing Tool for Brands

When UC Berkeley decided to offer its executive education course on corporate crowdfunding, some faculty members wondered what relevance crowdfunding …

Facebook Alters News Feed: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you <b>stay up to date with social media</b>, here are some of the news items that …

Social Media

Awesome Beer Cans Show the Pantone Color of the Brew That’s Inside

If you always suspected that a pale ale would rate a shimmering, golden 604C on the Pantone color system, have a pint on me.<p>Spanish agency Txaber …

How Jack Daniel’s Searched All Over the Country for the Best Bar Stories

<b>IDEA</b>: People in bars like to talk, especially when whiskey, preferably in copious amounts, has been consumed. Often, the stories are even about …

Guinness Takes You Inside Its Storied Dublin Brewery in Almost Mystical New Ad

By celebrating its Irish roots, Guinness subtly sails into the mystic with "In Pursuit of More," a campaign that bows with this 90-second spot from …

Yammer Co-Founder Debuts ‘Vine for Audio’

Alan Braverman co-founded Yammer, the social-network-styled workflow management system for businesses that Microsoft purchased in 2012 for $1.2 …

Merging location-based analytics with other data sources is where the true power lies

<b>The full potential of location-based data is realised when it’s married with other sources, write Mu Sigma’s Vibhav Agarwal and Saumil …

Mobile Devices

PopKey, A GIF-Only Keyboard For iOS 8

One of the more substantial additions to Apple’s iOS 8 software might be third-party keyboards, which allows users to install packages (like Swype) that allow them to enter text in different ways than just hunt-and-pecking. But why type text like a sucker when there’s an animated GIF for all …

Ikea Is A Nonprofit, And Yes, That’s Every Bit As Fishy As It Sounds

Ikea makes billions tax-free by operating the world’s largest “charity.” Here’s how.<p>Ikea sells $28 billion in furniture a year, making it the world’s largest furniture company. But the retailer pays a slender tax rate of just 3.5%–about a billion dollars–rather than the 18% rate it should pay. How? …

'Meaningful' brands, differentiation and price premiums - Nigel Hollis, Millward Brown

<b>Video: Nigel Hollis, chief global analyst at Millward Brown and author of Brand Premium: How Smart Brands Make More Money, chats to MarketingTV about</b> …

Requiem for an iPod Classic

Amid all the new products it introduced on Tuesday, Apple also quietly but officially retired the iPod classic.<p>This was more than a little ironic, …