ES

31 Flips | 9 Magazines | 14 Likes | 2 Following | @_snakerider_ | Keep up with ES on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “ES”

How to Get Started Using Colored Gels in Your Portrait Lighting

There is a progression that takes place in the journey that is our lighting knowledge: ambient light > on-camera flash > bouncing that flash > …

Photography Tips

How to Write a One-Page Business Plan

It's not as hard as you think.<p>2 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Starting a business is no easy feat, and at the backbone of every business is a solid business plan. Before those words scare you, you'll be happy to know there's a simple way to do this.<p>In this …

Business Strategy

A Crash Course For Freelancers On Using Google To Find Leads

Google is an amazing tool for a lot of reasons. It remains the gateway to the internet, with 60 trillion pages indexed and 2 trillion searches annually. There are plenty of freelance sites and job boards out there to help you find clients, but don’t forget Google as another powerful option.<p>Here’s a …

AdWords

The Only Five Email Folders Your Inbox Will Ever Need

Stop “organizing” your emails by subject and start thinking of them in terms of deadlines.<p>For years, my approach to email was like slaying a hydra. For every email I deleted, two more landed in my inbox.<p>Part of the problem, I knew, was the nature of my work. My team stands between two major …

Productivity

4 Free Small Business Marketing Tools

Here's a list of four marketing tools that add real value -- but don't cost a thing!<p>3 min read<p>This story originally appeared on PR Newswire's Small Business PR Toolkit<p>There’s only one thing better than finding a cool new marketing tool, and that’s finding a <i>free,</i> cool new marketing tool. Here’s a …

Small Business

This California–Made Camper Is All You Need to Get Your Adventures Going

At this point, everyone knows how much we love the outdoors. Whether it’s a cabin in the woods, a camping site, or a solid piece of gear, we’re drawn to all things adventure-bearing.<p>So, when we learned about Happier Camper and their handcrafted HC1 trailer, we had to know more. It all started when …

We Analyzed 120,000 Google Ads and Discovered How Local Businesses Can Crush Their Competition on a Tiny Budget

I recently conducted a massive search engine study to figure out Google’s local SEO) algorithm. (You can read all about the discoveries here.)<p>The …

9 travel hacks you'll wish you knew all along

Travel can be tricky. Did you pay too much for that flight? Forget to pack some important items? What happens if your flight is delayed or canceled?<p>As always, knowledge is power. The more you plan, research and prepare, the better off you'll be. With that in mind, I've rounded up these nine tricks …

10 Secrets to Master Your Personal Brand

Honing your brand is about taking control of your image and fine-tuning it to reflect who you are.<p>7 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Like everything else about you, your personal brand is unique. Honing your brand is about taking control of your image and …

Marketing

New Alzheimer’s Treatment Fully Restores Memory Function

Australian researchers have come up with a non-invasive ultrasound technology that clears the brain of neurotoxic amyloid plaques – structures that …

Want to Raise Down-to-Earth Kids? It Helps to Know a Little Psychology

Know the psychology of how kids become brats so you can effectively fight back.<p>The rap on young people is that they're entitled and narcissistic. They think the world revolves around them and owes them something. They're brats, basically.<p>Is this true?<p>Absolutely not, reply a whole host of …

Psychology

My online business earned $67,000 in 5 days, and it was much simpler than you'd think

I had no idea what it would take to make that kind of money so quickly. Honestly, I didn't think it was possible. It seemed like the type of thing that would happen to someone else, not me.<p>At the very least I thought it would require:<p>After all, that's what I saw other people doing.<p>But I'm happy to …

Building An Effective Digital Marketing Strategy: A 5-Step Guideline

When clients come to our digital agency seeking digital marketing services, they often start the conversation asking how much they should spend or stating that they have a certain budget they want to put towards a specific marketing channel (such as paid media or SEO). Each and every time this …

Apple computers are expensive — here’s how to build your own superfast Mac at a fraction of the price

So what's the solution if you want a super-powerful Mac computer without paying that high price tag? Build your own, of course!<p>Do-it-yourself Mac computers are called "Hackintosh" computers by the people who build them. And you can absolutely build your own.<p>Jesse Guardiani from the createthis …

5 Ways Customer Journey Mapping Can Transform Your Business Right Now

Customer journey mapping is a technique that is growing in popularity, not only with customer experience (CX) professionals, but also within …

How Facebook helped this guy’s e-commerce store go from zero to $100K+ in 3 months

22-year-old Melvin Chee from Melbourne, Australia went from experimenting with e-commerce dropshipping during his semester break to a 6-figure business in just 3 months. He had previously started several different businesses, many of which failed spectacularly. Some of his efforts were featured on …

Why A Personal Assistant Should Be Every Entrepreneur's First Hire

Most of the small business and solo professionals I know don’t have an assistant. Whether they are an independent consultant, coach, professional speaker, writer, or even a startup CEO, they consider an administrative assistant a waste of money.<p>Why spend on an admin when I know how to use a …

Entrepreneurship

Designer Creates 13 Perfect Circles to Draw Almost Any Animal

Everyone’s favorite blue bird—the Twitter logo—has a well-kept secret hidden in its design: the iconic character was created using 13 perfect circles that overlap and comprise its graceful curved wings and upward gaze. Inspired by this little-known fact, Toronto-based art director Dorota Pankowska …

How to Write Cold Emails a Lot Better Than You Do Right Now

2 min read<p>Brought to you by Entrepreneur Network<p>Entrepreneur Network partner Alex Berman is a Chicago-based expert on business-to-business (B2B) sales, startups, entrepreneurship, digital nomad life and interviews with top business people.<p>In this video, the chief marketing sumo from Inspirebeats …

Marketing

How to Write the Sales and Marketing Section of Your Business Plan

Think of marketing as getting people to know, like, and trust you. Think of sales as helping them configure, choose, and pay for what you offer that …

Want to Be Unforgettable? Science Says Do This

People forget up to 90 percent of what you communicate. Fortunately, there's something you can do about that.<p>Believe it or not, researchers have found that we forget up to 90 percent of the new information we receive--whether it's in a one-on-one meeting with our boss, or in a large industry …

Public Speaking

How We Grew Our Web Traffic By 5,000% In 3 Months (With Zero Advertising)

<i>554.</i><p>That’s how much monthly website traffic we had to our website three months ago.<p>“Europe's leading digital technology conference”It's happening, Join 15k digital minds to shape what's next for your businessI'm interested<p>20 visitors a day may sound encouraging if you’re starting a personal …

19 interview questions that are designed to trick you

But while they may seem simple — that's the point — some are actually designed to get you to reveal information you may have been trying to conceal. In other words: they're trick questions.<p>"To uncover areas that may reflect inconsistencies, hiring managers sometimes ask these tricky questions," …

How your personal brand can stand out in crazy-competitive spaces

It’s a common misconception that personal branding is reserved for authors, speakers or those looking to become well-known personalities. In our digitally savvy world, where potential clients, investors and employers are just as apt to look you up on Facebook or Google search your name as they are …

A $1,000 garden igloo promises to transform your backyard into a year-round paradise

The all-weather dome can act as a Jacuzzi cover, greenhouse, play space, garden shed, or a gazebo.<p>The stylish pop-up style igloo features a transparent, cold-resistant cover that is made from recyclable PVC plastic tubing. It's also super easy to assemble.<p>For sale by a Germany-based design company, …

3 Ways to Grow Your Cash Flow With Debt

Debt can be your business' best friend if you use it correctly. Here's why you should get a loan instead of giving up equity.<p>Anyone who's read my books or listened to me speak about financial freedom has heard me say I hate debt. Personal debt, that is.<p>When it comes to credit cards, cash advances, …

Personal Finance

30 Easy Ways to Make Money on the Side This Year

Whether it's starting your own business or working a part-time gig, here are a host of things you can do to earn the extra cash you need.<p>Why wouldn't a person want to have a little extra money in his or her bank account? I think most people would probably be happy to have that extra padded account …

Small Business