Jorge Cocompech

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Infographic: What belongs in your branding style guide

If you have market competition, you have to identify what makes your organization special.An important part of differentiating your products is …

Public Relations

10 Sources Of Inspiration For Content Marketers

Marketers are challenged with the task of capturing the attention of their respective target audiences. And everyone knows attention spans are tough to hold in today’s social media frenzied world.<p>The average office worker sends and receives 120-plus emails daily – likely a conservative figure for …

Creativity

2018 framework to understand digital innovation

Digital innovation is being embraced by everyone — from startups to large corporations. New tools, frameworks and service providers seem to pop up …

Why You Need a Million-Dollar Pitch Before Your Start a Business

You're not ready to launch your business until you can explain in 20 seconds or less how it helps someone.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I would argue that you should not try to start a business until you can clearly articulate how you help people in a <i>pitch.</i> Pitching …

5 Sectors Blockchain Is Disrupting That Are Not Cryptocurrency

Cryptocurrency is just the start. Blockchain could make elections unhackable and provide flawless cybersecurity.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>For a few years now, "blockchain" and "cryptocurrency" have gone hand-in-hand. The blockchain concept is complicated, and …

Why Social Media Marketing is Important for Business Promotion

The social media is a popular communication medium used by many small and large business organizations for website promotion and to increase the SERP …

16 Facts About Content Marketing That Will Help You Succeed in the New Year | Inc.com

As 2017 comes to an end, savvy content marketers are celebrating the holidays the way they do every year: visiting content past, present, and future. Huddled together around the light of their computer screens, they will dissect the past twelve months to identify what marketing tactics worked and …

Marketing

10 plantillas de flyers e invitaciones a fiestas de fin de año

Autor: sin comentarios<p>Inicio » Diseño » 10 plantillas de flyers e invitaciones a fiestas de fin de año<p>Ya no faltan muchos días para que llegue el año …

.@skybambi with some new toys including Mod Tablet #tigmod

Startups need to 'stop disrupting and start innovating'

For years, "disruption" has been the rallying cry of the business of tech. And through tech's influence, disruption has become valued in education, …

Innovation

The 7 Disadvantages Local Businesses Face Online (and How to Beat Them)

As the owner of a local business, you have to face several disadvantages. But that doesn't mean you can't succeed.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Small and local businesses have flourished for centuries, and remain competitive even in today’s complex and multifaceted …

2016's Best Books on Innovation and Creativity

Read these before your next brainstorm.<p>There are a lot of business books published every year, some 11,000 new tomes of advice hit bookstores this year. That's a lot of reading if you're looking to consume all of them, but what if you're just looking for a few good ideas? What if you just want to …

Want to Dramatically Improve Your Content Marketing? This Company Masters the Art

Ernie Ball does content marketing better than any company I know -- and has the results to show for it. (And as a bonus, a new video with Dhani Harrison, son of George Harrison, premieres here.)<p>Content marketing is not just an awareness and advertising tool but forms the basis of many company's …

9 effective ways to use Twitter for Writers, Bloggers or Authors.

Twitter can be an intimidating little bird when you first start. It’s natural to question its relevance as a writer, blogger or an author. After all, …

Writing

Marketing and Publishing Checklists for Writers

Photo credit: Matthew Crisp via VisualHunt.com / CC BYI’ll start with a confession: I don’t use checklists. I like them in theory, and I collect a …

Writing

Great gifts for writers on any budget— 2016 holiday edition

Make a writer happy! 8 great gifts for writers at any price<p>2016 holiday edition<p>Looking to make the writer in your life really happy? Here are a few …

5 Website Design Elements Diminishing Your Brand Credibility

A positive user-experience with your brand online is a critical component to your company's credibility. In a study from Econsultancy, almost 50% of users expressed an overall less positive perception of a company after one bad onsite experience. Generally speaking, customers that grow frustrated …

6 Ways To Make Your Blog Content Engage And Delight

Are you ready to WOW your blog readers, rank in the search engines, and boost social shares of your content for more visibility? Sharing compelling blog posts that resonates with your target audience, solving unique problems, is a sure way to increase brand awareness and attract quality prospects …

Marketing

How To Create a Podcast That Brings in More Business

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following excerpt is from Wendy Keller’s book</i> Ultimate Guide to Platform Building<i>. Buy it now from</i> Amazon | Barnes & Noble | iTunes<p>If you have an inquiring mind and speak clearly, chances are, you would excel at podcasting. A podcast …

8 Reasons to Start a Full-Scale Digital Marketing Campaign [Infographic]

One of the main themes of this blog is B2B marketing and lead generation (as you may have noticed.) I know that many readers have already spent a lot …

Marketing

10 Success lessons from Guy Kawasaki – “Former Apple evangelist, Venture capitalist” for entrepreneurs

Share14<p>Tweet<p>Share102<p>+12<p>Shares 118<p>Guy Kawasaki is one of the most famous entrepreneurs alive today. He has worked for Apple and Google, written for …

Entrepreneurship

Redesigning the Spotify Icon Suite

By Andrea Limjoco & Rob Bartlett<p><i>This week we updated our Spotify icon suite. It was a four month process of creating and implementing six hundred</i> …

UI Design

How To 'Cash in' On The Influencer Marketing Economy: 5 Points 60 Minutes Got Wrong

It seems as though EVERYBODY is talking about the influencer marketplace and influencer marketing companies these days. But when you cut through all of the BS and the rhetoric here’s what it really boils down to: influencers develop a currency called ‘authentic content’ that drives your sales. Stop …

Public Relations

Generational Marketing: How to Target Millennials, Gen X, and Boomers

As marketers, we know it’s hard to acquire customers. We get their attention with content marketing and nurture them through cycles of emails, hoping …

5 SEO secrets you’ll be surprised you didn’t know​

When optimizing for featured snippets, try to focus on more complex questions, if possible. If your snippet provides a one or two-word answer to a very simple question, users will be less likely to click-through to your site, negating any benefit you might otherwise have had.<p><b>Including related</b> …

Google

Strong Analytics Skills 3X More Likely To Lead To Success With Internet Of Things (IoT)

• Companies with strong analytics capabilities are 3X more likely to get value from the Internet of Things (IoT) than are those with weaker analytics capabilities.<br>• 90% of respondents see IoT as an opportunity, while only 15% see it as a threat. For those with strong analytics capabilities, 95% see IoT …

Internet of Things

7 Steps To Start An Instagram Marketing Campaign From Nothing

Instagram has consistently risen in popularity since the moment it exploded on the scene. Today, it’s home to more than 500 million users, and is the second-most popular social media platform in the world, next to Facebook. Clearly, there’s a huge marketing opportunity here; if you can capture even …

Marketing

5 Brands with Highly Successful Messaging Apps Strategies

Light shines through the thick fog—a plane has just taken off from the airport in Morocco. Faith in love, once lost, has been restored.<p>A man has been …

How To Create Content Marketing So Powerful It Doesn’t Need A Call-To-Action

For both marketers and small businesses, Hubspot serves as a tremendous resource for creating a robust content marketing program. And if you tie your …

Marketing

5 Ways to Improve Your Millennial Marketing Strategy

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Millennials are one of marketers’ biggest challenges. They have tremendous buying power but are skeptical of traditional marketing. This presents a unique challenge: In order to connect with this elusive audience, marketers will need to …