alessandro marzagalli

48 Flips | 1 Magazine | 2 Likes | 10 Following | @_____ale_____ | Ale is reading, thinking, doing marketing, traveling, cooking and enjoy all around

Event Measurement

According to A Guide to Event ROI, Presented by AgencyEA,, data collection is the new flossing: Everyone says they’re doing it, but few marketers …

Infographic: 6 social media marketing trends to watch

When it comes to social media marketing, one thing is certain: Nothing lasts forever.What worked last year for your marketing strategy might not this …

Social Media

Why Brands Need to Stop Relying on Expert Opinions

Generally speaking, business values the opinions of experts. The marketing and advertising community is not immune to this as we witness the latest …

26 Inexpensive Customer Delight Ideas Worth Trying to Fuel Business Growth

A base of one-time buyers is a recipe for a sinking business. Your company can only live off of short-term customers for so long — to thrive, it …

Marketing

What Is The Future Of Digital Marketing?

History has a tendency to repeat itself, and with digital marketing in particular, there is a pattern of disruption.<p>After finding that B2B organizations are not getting the most value out of the old digital marketing playbooks, our company decided to create digital marketing frameworks. These …

The Number of OTT-Only U.S. Homes Has Tripled Over the Last 5 Years

Millions of U.S. households are cutting the cord and switching to over-the-top (OTT) devices, but the number is still less than one-sixth of all …

How Southwest Airlines Uses Emotional Storytelling To Connect With Its Customers

There are 175 seats on Southwest Airlines’ new Boeing 737 planes. And every seat tells a story.<p>Southwest’s leaders recognize the power of emotional storytelling to connect with employees and customers on a deeper level than the average company. Over the last few months, Southwest’s marketing …

Southwest Airlines

The Ikea Manual Of The Future Looks Amazing

We’ve all been there. Blood pumping. Face red. Body exhausted. It’s 15 minutes into building a piece of Ikea furniture, and we’re one diaeresis away from throwing the hex wrench out the window. Sure, Ikea’s ubiquitous instruction manuals look so simple and friendly, but translating the schematics …

HBO Used Pizza-Delivery Drones to Promote the New Season of Silicon Valley

Free food, especially during the doldrums of a Monday afternoon, is a sure bet to capture people’s attention.<p>HBO made pizza dreams come true as the …

How A Signature Traffic Builder Can Boost Your Brand -- And Maybe Your Income

As business owners, it’s no secret we want to stand out and pop through the clutter — and there’s a good reason for this. Millennials are drawn to disruptive brands. We’re naturally attracted to businesses that push the envelope <i>and</i> remain consistent in their unique, purposeful messaging.<p>So, ask …

4 Ways Online Video Content Can Better Connect With Viewers

2017 was an explosive year for online video content. In just 12 months, Netflix released over 200 new originals and YouTube Hulu launched live TV …

Infographic: For Brands, Influencers Are More Powerful Than Celebrities

The “skip” button is a blessing for ad-hating consumers and a curse for advertisers. But new research suggests there’s a key way to keep Gen Zers and …

What Is the Difference Between Marketing, Advertising, and Branding? A Simple Analogy to Help Explain

To understand the differences between these concepts, simply apply them to you.<p>In my work with entrepreneurs and business students, I often hear marketing strategies explained as "having social media," "having an online brand," or "advertising a lot."<p>These explanations make me cringe because, while …

Marketing

3 Trends Changing Social Media Engagement

The social media landscape is being transformed -- again. Here's what you need to know to roll with the changes.<p>Sometimes, I feel like we're all at the whim of the latest social media trends. Whether you're a marketer using social to distribute your content and engage with audiences or a consumer …

Right Place, Right Time: The Effectiveness of Send Time Optimization

In early 2015, Oracle Responsys introduced our first Send Time Optimization (STO) feature. STO gave marketers the ability to send an email at the …

Mark Zuckerberg on Cambridge Analytica scandal: 'If we can’t protect you, we don’t deserve to serve you'

Facebook founder and chief executive Mark Zuckerberg released a statement in the wake of the ongoing Cambridge Analytica scandal.<p>"We have a …

Netflix Created a Clean, Custom Font That Could Save the Company Millions

Netflix has developed a new bespoke font called Netflix Sans that is clean, functional, subtly inspired by the brand’s famous logo—and perhaps most …

'National Geographic's Marketing Secret To Surviving, Thriving After 129 Years

What separates a flash-in-the-pan brand from a 129-year-old national treasure? Story.<p><i>National Geographic</i> has been a household name since 1888 because …

How Content Marketing is Evolving Heading into 2018

The content marketing landscape is constantly changing and evolving, and while more brands than ever are increasing their budgets, many fail to see …

The Importance of Beacon Technology for Retail Marketing

Bluetooth low-energy beacons have been getting a lot of traction over the last few years, and enjoyed particular attention from retailers, giving a …

The state of brands taking marketing in-house, in 5 charts

Marketers are starting to question the decisions agencies have made on their behalf. Consequently, marketers of the likes of Procter & Gamble, …

Does Netflix Have a Marketing Problem?

One group of analysts thinks Netflix will have to spend more on marketing than a traditional television network.<p><b>Netflix</b> (NASDAQ:NFLX) surprised …

13 Ways To Boost Facebook Content Engagement Post-Algorithm Shift

In January 2018, Facebook announced an algorithm change designed to “bring people closer together and build relationships.” The social media giant’s ranking system now prioritizes posts that “spark conversations and meaningful interactions between people.” But for brands that already struggle with …

Social Media

Ad of the Day: Tennent's unveils 'snowball practice' billboard as snow engulfs UK

Undeterred by the havoc the 'Beast from the East' has wreaked on the UK, Tennent's has unveiled what it says is the UK's biggest snowball practice …

7 Questions That Keep CMOs Up At Night

It’s 3:00 in the morning and you’re tossing and turning. The same burning question keeps rolling around in your head.<p>If you’re a Chief Marketing Officer (CMO), this situation may be all too familiar.<p>I asked several CMOs to share what they worry about every day. Here are the questions they said that …

How To Measure Content Marketing To Reach Your Goals

Getting your content marketing analysis right isn’t just about finding out how successful your strategy is and validating it to stakeholders. It’s …

Infographic: How Brands Struggle Internally to Adapt to Digital

As digital disruption continues to create both challenges and new opportunities, brands are making changes to their legacy operating models, …

Why Old-School Brands Like Gap Need to Learn New Tricks to Survive in the Digital Age

On the third floor of Gap Inc. in San Francisco, near the western terminus of the Bay Bridge, a bank of 14 big-screen monitors displays web visits, …

Why You Should Have (at Least) Two Careers

It’s not uncommon to meet a lawyer who’d like to work in renewable energy, or an app developer who’d like to write a novel, or an editor who …