Pınar Atansay

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How Spark Files Help Harness Creativity

Where there’s a spark, there’s fire.<p>But, you need the right tools to start the fire. That’s especially true when it comes to capturing your most …

Why Bad Ideas Are The Key To Being More Creative | Inc.com

Growing up, we're all taught to follow the rules. Wait your turn in line. Fill in the bubble of the right answer. Eat your dessert last. Tie your shoes and tuck your shirt in. Don't ask stupid questions. We're rewarded for caution and deliberation, punished for coloring outside the lines.<p>Over time, …

Creativity

Google teams up with H&M to make dresses based on your personal data

The hottest designer at the next Fashion Week may well be your smartphone.<p>H&M Group's digital fashion house, Ivyrevel, is working on a collaboration …

Personal Data

What Retailers Need To Give Consumers When They're Shopping In Stores

With online and mobile offering such compelling alternatives to traditional shopping, retailers with physical stores need to offer consumers exactly what they want in order to compete. A recent report by the Interactions subsidiary of Daymon Worldwide reveals some very interesting insights into …

eCommerce

5 Retail Marketing Trends to Watch in 2017

The first half of the first quarter of 2017 has come and gone, and while consumers might be reneging on their resolutions, marketers aren’t afforded …

eCommerce

5 Brands That Are Fueling Experiential Marketing with Hardware

Between the millions of apps available to download and the over 100 software programs that marketers regularly use, never has the digital world …

Retail Apocalypse Highlights Need for In-Store Technology Initiatives

They’re calling it the retail apocalypse, with long-established brands closing hundreds of brick-and-mortar outlets. J.C. Penney, RadioShack, Macy’s …

eCommerce

Gen Z Is Frugal And Demands Personalization

Because retailers have been hyper-focused on Millennials, they may have forgotten about the next generation of shoppers: Gen Z or Centennials, better …

Demographics

Retail Strategies Should Target Shopping Behaviors of Generation Z

Retailers should be thinking about both millennials and Generation Z as they create retail strategies in the coming years. While both generations …

Consumer Expectations Push Retailers to Rethink In-store Experiences

Retailers need to refresh their brick-and-mortar environments to meet consumer expectations for an intriguing, engaging in-store experience. …

eCommerce

Mirror Displays Electrify the In-store Experience

Mirror displays could be a game changer in the world of fashion and apparel retailing. Blending the physical and digital worlds, these interactive …

Customer Experience

Interactive Mirror Displays Bring Visual Magic to New York Fashion Week Event

Offering a glimpse into the future of retail, interactive mirror displays are sharing the spotlight with the clothes, designers and models at the …

Fashion Week

The Future Of Commerce May Be Virtual Reality

Share Email<p>Virtual reality (VR) and augmented reality (AR) are two of the latest buzz phrases making headlines and gaining interest in a variety of …

Augmented Reality

How Artificial Intelligence Is Quietly Changing How You Shop Online

The writer William Gibson once said that the future is here, just not evenly distributed. That was the case with the World Wide Web 20 years ago, …