Zilvinas Kalinauskas

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Study: Millennials want brand managers out of their ears—and feeds

“If you build it, he will come.”—“Field of Dreams”<p>Many social media managers probably don’t approach consumers with a “Field of Dreams” …

6 Tips for Marketers Who Want to Connect in a Meaningful Way With Millennials

While brand experiences have grown in scope, scale, sophistication and effectiveness in recent years, there are a host of new issues and challenges …

11 digital platforms and tips to improve your advertising strategy

As social media and digital marketing evolve, so should your company's advertising strategies. Don't be afraid to experiment with platforms like …

The Best Watches We Saw at Baselworld, From Diamond Accents to Chic Tech

This year marked my first-ever trip to the Baselworld watch and jewelry fair, where collaborations, technology, and color abounded in some of the most exciting new pieces on view. Even (and especially) as times change, the classic mechanical watches will always remain the true highlight of the …

How To Sell On Instagram

Emerging Instagram trends and tools for every business owner. Learn to master the skills of social selling.<p>Instagram isn't the first platform you …

Social Media

12 Must-Read Book Recommendations From Millionaire Entrepreneurs

A good book is every successful entrepreneur's constant companion. Here are top recommendations and reviews from millionaire entrepreneurs.<p>Most successful people have mentors and coaches. Every successful person has a favorite books list. These millionaire entrepreneurs say their favorite books …

How To Create a Winning Influencer Marketing Campaign

Influencer marketing seems to be all the buzz recently. Leveraging your audience is the best way to get the word out about your brand! Let’s talk …