Chris Ragan

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Startups are disrupting the loyalty industry

The loyalty industry is tough to size, but it touches almost everyone. American consumers maintain more than 2 billion loyalty program memberships, …

Hotel loyalty programs not a priority for travelers, study says

What are more important factors to travelers? Room rate ranked as very important to 47% of the travelers, with free parking, comfort and location also ranking high.<p>For loyalty programs to succeed, the Deloitte study suggested that hotels crunch some data and find what is most meaningful to guests, …

What Crossover Rewards means for the future of loyalty programs

Delta and Starwood recently announced a watershed moment in the loyalty program space: a joint loyalty program that will provide perks across brands, …

Master the Art of Customer Loyalty | Inc.com

Marketing your small business is easier said than done. Maybe you’ve tried Google AdWords or created a Facebook page but were disappointed with the results or complexity. You may have considered daily deals but realized that selling products at negative gross margin to one-time customers is not a …

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