Zethule Mthethwa

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Build a Twitter-Based Home Automation System with a Raspberry Pi

There are all sorts of variations on Raspberry Pi-powered home automation systems, but ARM Tutorials shows off a pretty simple project that uses …

Raspberry Pi

This startup built a business by watching where we tweet

For Hyp3r, it’s all about location, location, location.<p>When Pepsi needs to keep tabs on the competition — I think you know who I’m referring to — the company uses a new secret weapon: A social media analytics startup called Hyp3r that cares much more about <i>where</i> people are tweeting than <i>what</i> they’re …

Disney World

Twitter for dummies

By Queena Kim<p>November 07, 2013 | 12:25 PM<p>Listen to this story<p>DownloadEmbed<p>Embed Code<iframe src="https://www.marketplace.org/2013/11/07/tech/twitter-dummies/popout" frameborder="0" width="100%" height="240px"></iframe><p>Copy<br>• Close<p>Listen To The Story<p>Marketplace<p>Downloaddownload<br>• Embedembed<p>Embed …

Twitter’s First Day As A Public Company Was Strong. Now What?

At the close of a successful IPO, Twitter’s biggest challenge looms: How can it make itself appeal to everyone like Facebook?<p>Two months ago, <i>Fast Company</i> senior writer Ellen McGirt outlined the five things Twitter needed to do before its IPO. Today, as its IPO day comes to a close, that same list …

Wall Street

Twitter is where people come to discover what's happening

One of the unique things about the audience on Twitter is that they come to the platform in a Discovery Mindset. That means they are on Twitter …

Knowledge Management on Twitter: Who to Follow

<b>Twitter is increasingly a popular way to connect with experts across a variety of fields</b>. Finding the people you know is easy enough, but how do you …

The Effects of Twitter in an Online Learning Environment

Twitter is a popular microblogging tool designed to answer the question "What are you doing?" The service launched in 2006, and in the past year has …

Does Tweeting at Companies Really Work?

Maybe your flight was delayed. Maybe your Wi-Fi went on the fritz. Maybe you spent hours assembling a crib, only to find out that it was shipped to …

Customer Experience

Using Twitter as a data source: An overview of current social media research tools

The popularity of social media sites and the ease at which its data is available means these platforms are increasingly becoming primary sources for …

Social Media

Is Twitter Knowledge Management?

I’m not sure it’s the first thing that pops into a KM purist’s mind, but it does seem to fit this definition surprisingly well.<p>In my current role, …

Welch

Brandspeak: Is Twitter Ready to Support Brands’ Customer Service Needs?

Twitter is a sentiment-generating machine. It’s the place consumers can go to voice their opinions of brands–both positive and negative–and, in turn, …

Customer Service