Lior Degani, the Co-Founder and head of Marketing of Swayy, pinged me last week when I was in California to tell me about his startup and give me beta access. I heard his pitch and was skeptical. I was
Doing content marketing right requires the same diligence it takes to get to the gym 3 times a week. Here are some tips for making it happen. To listen to some people talk about content marketing, you
A recent conversation with Fred Zimmerman, a long time friend and publishing entrepreneur, woke me up to the fact that the a part of the publishing industry that has long resisted technology may finally
As client organizations transform to fully integrated decision-making, the loose confederations of agencies servicing these clients across creative, social, media, PR, technology and digital are likely
David Carr has written about media for over 25 years, from his early days in Minneapolis, Minnesota, to Washington, D.C., to his current post at The New York Times, where he’s been for almost a decade.
Provide something that makes a real difference to your consumers' lives, and they will come. The days of just providing a simple tune-in message and expecting viewers to come are over; it has to be teamed
Facebook's Mark Zuckerberg was once famously quoted as saying that "A more open and connected world will help create...more authentic businesses and better products and services." That vision is already