Zack w.

39 Flips | 1 Magazine | 1 Follower | @ZDubbs | Keep up with Zack w. on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Zack w.”

Swayy: A Beautiful New Way to Discover and Curate Online Content

Lior Degani, the Co-Founder and head of Marketing of Swayy, pinged me last week when I was in California to tell me about his startup and give me beta access. I heard his pitch and was skeptical. I was also tired, cranky and missing my kids – so my frame of mind wasn’t the most positive.<p>I went into …

The Key to Creating Content that Resonates with Your Audience - Copyblogger

A tuning fork vibrates at a particular pitch when you strike it against a hard surface. It emits a pure tone that musicians can use to tune their …

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

Miller Medeiros and David Vale of digital agency Firstborn discuss the principles of responsive web design and how brands should be thinking and creating beyond the desktop.<p>The interactive world is constantly changing, and the number of different devices that connect it all is growing every year. …

Web Design

Gigaom | Where WordPress is headed: Longform content, curation and maybe even native ads

Advertisement<p>WordPress is a content company, CEO Matt Mullenweg stressed in a panel Saturday at SXSW Interactive — and longform content is an area …

The storytelling imperative: Make them care!

Pixar Studios filmmaker Andrew Stanton gave a good TED talk about a year ago where he states that one of the key aims of any good story is that it …

Understanding the art and science of content marketing

Think you know how to make a genuine whiskey barrel? If you are one of 29 million DIY-ers who went to the Home Depot channel on YouTube and watched a …

Content Marketing Tips You Can Bank On from Intel, Kraft, SAP & Content Marketing Institute

In a recent study by Content Marketing Institute, it was reported that 54% of B2B marketers will increase their spend on content marketing over the …

A Basic Game Plan For Content Marketing Done Right

Doing content marketing right requires the same diligence it takes to get to the gym 3 times a week. Here are some tips for making it happen.<p>To listen to some people talk about content marketing, you would think they discovered a new particle of physics. This isn’t meant to give short shrift to …

Why you're not ready for content marketing

Prev.<p>[Title for Previous Page]<p>Next<p>[Title for Next Page]<p>March 13, 2013<p>If you look back at marketing trends of 2012, content marketing would definitely …

Marketing

How Algorithmically Created Content will Transform Publishing

A recent conversation with Fred Zimmerman, a long time friend and publishing entrepreneur, woke me up to the fact that the a part of the publishing industry that has long resisted technology may finally be ripe for transformation. The key question is: Does algorithmic content creation that uses …

Gigaom | Generation Mooch? Why 20-somethings have a hard time paying for content

Advertisement<p>I distinctly remember learning how to read, and it wasn’t from a book or in a kindergarten classroom.<p>It was sitting at the breakfast …

Content Marketing News & Analysis - The Content Strategist

The Storytelling Edge: Become a Better Marketer With Our Amazon #1 New Release<p>How did the cybersecurity firm Upguard become an unlikely source for …

Mashable CSO on the future of content marketing and advertising - video

Speaking at the Changing Advertising Summit, Adam Ostrow, chief strategy officer, Mashable discusses their approach to advertising and marketing in …

Developing a Real-time Strategy in the Age of Twitter

Brands are unquestionably shifting to "real-time" marketing. For some, this means accelerating from "brand as publisher" to "brand as newsroom." The word "newsroom" conveys the commitment to high-quality storytelling and the urgency required to keep pace with the social landscape.<p>Content value was …

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This is because it was advertisement feature content that was published as part of a commercial deal and funded by an advertiser.<p>It is Guardian News …

The Verge interview: David Carr on curation, crowdsourcing, and the future of journalism

David Carr has written about media for over 25 years, from his early days in Minneapolis, Minnesota, to Washington, D.C., to his current post at <i>The New York Times</i>, where he’s been for almost a decade. His weekly column, "The Media Equation," covers all aspects of journalism and culture, especially …

What Is the Future of Content Branding?

The Westfield shopping centres generated almost £2 billion of sales last year as thousands of visitors flooded through the new Stratford mall during the Olympics.<p>At the Women4Technology event organized by Bailey Fisher and adjustyourset.tv, Angel Gambino, entrepreneur and investor (SVP Digital …

Content Marketing & Optimization 6 Ways - Upcoming @TopRank Speaking Events

When there’s a good story to tell, it doesn’t matter what else is going on. You have to tell it. That’s where I’m at with the intersection of search, …

Understanding Google’s Author Rank and How to Use it in Your Content Marketing

<b>What is Author Rank?</b> <b>How will it affect my Content?</b> <b>How do I build my Author Rank?</b><p>If you’re into Content Marketing, chances are you’ve been asking …

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Social Strategies That Work

More than a billion people use social platforms such as Facebook, eHarmony, Renren, and LinkedIn. What’s the attraction? They satisfy two basic human needs: to meet new people and to strengthen existing relationships. Fee-based dating websites, which collectively grossed $1 billion in 2010 by …

The Age of Collaborative Marketing Has Arrived

When marketing first began there was a choice of smoke signals, Pony Express messengers, and Western Union telegrams to transmit messages to consumers. It was all very personal and direct, with each message created specifically for its intended recipient. The age of mass communication dawned as the …

Marquee

We turn great stories into awesome internet<p>Marquee is a digital studio that helps editorial teams build thriving publications<p>Tell us about your …

U.S. Dept. of Energy

8 big content marketing mistakes marketers are still making

<i>This post is by Mike Morgan, Founder and Director of High Profile Enterprises – SEO and Content Strategy Consultants. Mike has been collaborating</i> …

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