Yzobel Biron

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The Best Content Marketing Managers Use These 10 Essential Marketing Tactics

Content marketing is such a broad and multifaceted discipline, it’s maddening to try and reduce it to any one block of advice. Even in specific industries, it’s hard to find a one-size-fits-all approach that works for everyone—different industries, business sizes, and brands require fine-tuning for …

Marketing

Turn Your Brand into a Millennial Magnet with These 3 Marketing Tips

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The millennial market can be a tough nut to crack, especially for established brands that haven't previously targeted this booming demographic. While penetrating a new demographic is never easy, it is possible, as long as you understand …

Marketing

Instagram's Analytics Tools are Coming - Here's How They'll Work

Earlier this month, Instagram management tool Later.com (formerly Latergramme) provided a first look at the new Instagram brand profiles which are …

Turning Your Most Loyal Customers into Steadfast Brand Advocates

Turning a young startup into a thriving business is no easy task, and it requires a long process of building up brand recognition.<p>In the beginning, …

The 17 Worst Social Media Tips I Ever Got

A couple of years ago, I was a total social media fool. I mean, I registered on Facebook because my brother Jonathan and I founded an online based …

Easy Tips On How To Create A Brand Position For Your Product Or Service

<i>How to create a lasting perception about your brand that makes you stand out from the competition.</i><p>There’s a lot of wisdom behind the phrase, “Out of mind, out of business.”<p>Marketing experts Al Ries and Jack Trout penned it in their classic book, “Positioning: The Battle for Your Mind.”<p>If your …

9 Habits of People Who Never Settle for Mediocrity

When someone says it can't be done, or that it is impossible, you should be the first one in line to test it out.<p><i>How can I stop being average? originally appeared on Quora - the knowledge sharing network where compelling questions are answered by people with unique insights.</i><p><b>Answer by Lukas</b> …

Using the Tangent Element in Final Cut Pro X by Mark Spencer

This week on MacBreak Studio, returning special guest Sam Mestman shows our host Steve Martin from Ripple Training how he uses the Tangent Element to …

Why Your Brand Touches Everything You Do

Margaret Molloy is passionate about brand and thinks you should be, too.<p>I sat down with Margaret Molloy, the chief marketer at Siegel+Gale, to talk about what goes into building a brand. Hint: It's more than your logo and corporate colors.<p>What should they focus on in terms of brand?<p>The first thing …

Customer Experience

7 things successful people never say

But there are things you may not be thinking about which can undermine your chances of success.<p>Little things like your choice of words can have big effects.<p>You may be unintentionally putting up roadblocks on the path to your own success by carelessly uttering seemingly harmless negative phrases.<p>Be …

Success

Why You Should Avoid Entrepreneurship

It is a ride many people dream about and most wish they had never gotten on.<p><i>This article was written for visionaries and masochists alike.</i><p>During a particularly tough business cycle, I asked my friend and mentor Rick Voirin about whether it was the right time for me to change the direction of one of …

Entrepreneurship

The $30 Billion Industry Every Freelancer Should Be Tapping

Sponsored content presents a unique opportunity for creators looking to gain new clients.<p>For as long as there have been advertisers, there have been advertisers trying to connect with consumers. And now that technology such as ad blocking allows consumers to choose what ads they do and don't see, …

How Target Built A World-Class Digital Marketing Team: Tips From CMO Jeff Jones

Brands create elaborate marketing strategy plans in hopes of attaining that elusive goal: to deliver a great experience that reels customers in and keeps them coming back. Unfortunately, there’s a wide gulf between what brands want to do with digital and what they actually do — because they simply …

Marketing

11 Helpful Resources for Improving Your Business Skills

Check out this list of the best resources to help you hone your business skills, from people management and public speaking to accounting and finance.

10 Habits That Will Ensure Career Success

Most of us spend over 2,000 hours a year at work. Are you doing what you love?<p>Whether we like it or not, we spend much of our time working. Most of us spend over 2,000 hours a year at work. So if you aren't happy with your present career or if you are trying to break into a new field, here are 10 …

How To Start A Profitable Blog: Insights Into Building Your Own Website

Are you looking to find more rewarding work, pick up some extra consulting opportunities, make friends with like-minded people from all over the …

The top 10 quotes EVERY entrepreneur should live by

Share103<p>Tweet<p>Share132<p>+18<p>Shares 243<p><i>Get our latest app for startup stories, news, ideas, research and analysis.</i> <i>Install Now »</i><p>Here are the top 10 quotes …

Motivation

Five essential online tools to start your own business

Many of us dream about building our own businesses, but don't know how to start. Luckily, we've assembled a quick guide to help you out. From designing a sleek site, to analyzing user engagement metrics, these 5 tools will help you to launch your business and ensure it's a smashing success.<p><b>Face</b> …

Need to Make Some Extra Money? Here Are 30 Side Jobs You Can Try

Here are some of the easiest ways to make money on the side after a day's work.<p>Are you ready to finally start earning more money this year? Who isn't?<p>A few years ago, I was working at a job that didn't quite pay all my bills. Sound familiar? Even if you have all your bills paid, earning a few bucks …

What Your Small Business Should Do To Look Like A Social Media Pro

As social media use continues to grow, so does the number of marketing opportunities for small businesses. Nearly two-thirds of U.S. adults now use social networking sites, according to Pew Research, up from just 7 percent in 2005.<p>“That’s just a remarkable adoption curve,” said Sean Miller, lead …

Social Media