Yvonne YE Lee

11 Flips | 1 Magazine | 4 Likes | 12 Following | @YvonneYELee | Keep up with Yvonne YE Lee on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Yvonne YE Lee”

EU wants Google, Microsoft to be more transparent about ads in search results

The European Union’s digital chief says he is worried about how clear some search engines are when displaying advertisements in search results<p>The European Union’s digital chief wants search engines such as Alphabet Inc’s Google and Microsoft’s Bing to be more transparent about advertising in web …

Why Companies Are Advertising Their Master Brand

Recently, both Hershey and Coca-Cola have switched to a master brand strategy. Instead of promoting, for example, Hershey’s Syrup, chocolate bars, and Hershey’s kisses separately, the company is running an advertising campaign that unites all Hershey branded treats in a single commercial, …

Can Your Political Views Wreck Your Job Hunt?

<b>Dear Annie:</b> A group of us on campus here at an Ivy League school have been active in Bernie Sanders’ campaign, and we’ve been pretty vocal on …

Companies Shouldn't Try to Emulate Google

You can’t hide your company’s workplace culture.<p>We’re living in an age when people research jobs like they do restaurants or cars and use social …

Customer Loyalty 3.0 Is Never About Transactions. It's About Getting to Know Your Customers.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>At Entrepreneur and Microsoft’s Accelerate Your Business Event, I was able to talk to attendees about how to grow their businesses using what I believe is the future of customer loyalty -- and I call it Customer Loyalty 3.0.<p>I wanted to …

Customer Experience

5 Businesses That Almost Failed and Showed Us Why It Pays to Keep Going

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>No matter how good or promising your business idea is, there will be times as an entrepreneur that you’ll question whether or not your company will ever be a success. Those overnight, rags-to-riches stories of explosive popularity for a …

Entrepreneurship

How Purple, Uber and Airbnb Are Disrupting and Redefining Old Industries

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When you look at traditional industries in the U.S., it’s clear that many are outdated and boring. However, customers continue to do business with the companies within these industries, because there are no practical alternatives. But …

Innovation

Want That Promotion? Rein in Your Quirks, and Be a True Team Player.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>High-achieving professionals are always working towards a goal -- whether it's to complete an assignment before deadline, land a huge account or figure out a way to save the company money. While not necessarily the primary motivator for …

Leadership

Be More Persuasive by Answering These 3 Questions

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Presentations are polarizing. Either you love them, or you hate them. As a presenter, your speech will firmly plant you in the minds of your audience as a good speaker and someone to remember, or as a poor presenter and someone who should …

Public Speaking

PepsiCo CEO on How Balancing Her Career With Family ‘Hurt Like Hell’

Indra Nooyi, CEO of PepsiCo, recently ran into some bittersweet memories while having her office renovated.<p>Speaking on a panel at the 2016 Women in …

Just when Gap thought things couldn’t get worse, they did

Spring was supposed to be a season of renewal for Gap. After acknowledging the retailer’s style misses and disappointing results for the previous quarter, CEO Art Peck was optimistic back in February about the new products hitting the stores. At Gap, there was color and femininity. At the company’s …