Yvette Marie

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The Highly Targeted, High Quality Advertising Revolution has Come for B2B Advertisers

We talk a lot at Salesforce about the current revolution in digital advertising. Advertisers shifted their focus from relatively undifferentiated, …

Brexit isn’t like the ERM crisis. It’s worse

The British economy ultimately benefited from being driven out of the exchange rate mechanism. But the global economy is a very different place today<p>In the run-up to the referendum, it was common for Leave campaigners to compare quitting the EU to Britain’s embarrassing but ultimately beneficial …

Downing Street

Chill coffee beans for a more flavorsome brew, say scientists

In the lead up to the World Barista Championships, University of Bath scientists say brewing more flavoursome coffee could be as simple as chilling …

The Future Of Branding Is Debranding

Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. Here’s a better idea.<p>As digital media blunts the impact of advertising, brands are looking for new ways to lure consumers. The latest, buzziest effort has been to publish stories that look and …

Branded Content

What’s on the big screen for kids this summer?

Looking for ways to enjoy a rainy afternoon or beat the heat this summer? An easy fix is just around the corner at your favorite movie theater. Here are several upcoming movies that promise adventure, magic, friendship and fun with every ticket. So grab a friend and a snack, find the best seat in …

Film Industry

Astronomers Just Discovered a Rare Dwarf Galaxy That's Loaded With Precious Elements

Stars packed with gold, platinum, and silver.<p>Scientists have been searching for the origin of some of the most precious metals on Earth - including …

Universe

These 7 Amazing Egg Pairings Will Transform Your Breakfast

Starting the morning sunny side up is infinitely easier with the assistance of a wholesome, protein-packed breakfast. (A piping hot latte also helps.) However, finding time in the a.m. to play chef is hard -- unless, of course, we're talking about super simple recipes.<p>In partnership with American …

Breakfast

How To Create A Marketing Technology Blueprint

Marketers are being placed at the center of technology-related decisions with increasing regularity. While much has been written about the increased responsibility, there has been little discussion about how marketers can facilitate better technology investment decisions. To better understand how …

Data Mining

Rachel Roddy’s cauliflower in puttanesca sauce recipe

I follow Jane Grigson’s advice when I buy a cauliflower: “If the cauliflower looks back at you with a vigorous air, buy it; if it looks in need a good night’s sleep, leave it where it is.” I left quite a few caulifowers exactly where they were this morning at Testaccio market, weary and a bit …

Italian Food

Using Social Media Marketing to Give Your Business a Boost

The Internet can be a frightening place. It can be an overwhelming wealth of knowledge if you know where to look, and it can be a total waste of time …

Public Relations

Vietnamese Spring Rolls

Step 1<p>Pickle The Veg<p>Pour the sugar, salt, water and rice wine vinegar into a jar. Plop in your peeled and julienne cut carrot and daikon to submerge …

Everything You Need To Know About TV And Movies In 2016

From The X-Files to The People v. O.J. Simpson, and Captain America: Civil War to Rogue One, there are a lot of new film and television offerings to look forward to. In chronological order!<p><b>Note:</b> This list, though long, is of course not everything. There will be movies that come out of Sundance and …

Learning About the Gig Economy

Today the freelance economy, also known as the “gig economy,” is thriving. According to the latest study of the modern workplace, at least 1 in 3 Americans is a freelancer. With room for growth, no shortage of opportunities and the ability to decide when, where and how to work, the gig economy …

How to Build a Rock Star Marketing Team | Inc.com

Marketing is a core element of any successful business. The ability to effective gain clients, partners, while increasing your market share is critical for a business to grow and succeed. In order to gain press and build reputation while increasing a pipeline of leads and broadening a dedicated …

Marketing

The 4 Ps of Content Marketing – Abel Delgado – Medium

The 4 Ps of Content Marketing<p>One of the basic marketing tenets is focusing on the 4 Ps — product, place, price and promotion. At the risk of sounding …

Marketing

6 to Follow: Social Media Masters

Like blogs, social media has matured and become a major source of news and information for people. What was once a way to keep up with the Joneses became a lucrative, serious media platform for publishers, businesses and entrepreneurs. If you’re trying to spread the word about your company, looking …

The New Customer Journey: 5 Stages That Transform Your Customer Experience

Mapping out the evolving relationship your prospects have with your organization in a way that makes sense to service, sales, HR, executives, and …

Marketing

6 Content Writing Strategies That'll Help You Acquire More Organic Traffic

Content. Traffic. Revenue.<p>These are the 3 things that truly matter. Every other metric is secondary in your content marketing strategy..<p>The good news …

8 Key Marketing Trends for 2016

Although the most significant time of the year—the holiday shopping season—has yet to arrive, it’s not too soon to safely say that for digital …

Marketing

Marketing Automation Made Simple: A Step-by-Step Guide

If you’re a vigilant marketer, you might sometimes notice “odd behaviors” on social media or other platforms.<p>Signs that things are just a little bit …

3 Most Common Mistakes in Measuring Data for Your Website

We are in no shortage of data. Companies are sifting through massive amounts of it to try to understand whether their campaigns are influencing …

Marketing

Amazon Prime just brought one of its coolest features to the UK

Just as in the US, Prime Same Day can deliver a parcel to the recipient within six to ten hours, meaning that anything ordered before 12 p.m. will be delivered that evening.<p>Prime Same Day shipping isn't quite as radical as Prime Now, the £6.99 ($10) option to get packages within an hour, but it's …

eCommerce

Quantifying the Impact of Marketing Analytics

Marketing analytics is becoming big business. With the promise of improved precision and performance, advanced analytics and Big Data have set off something of a buying frenzy.<p>Companies currently spend 6.7% of their marketing budgets on analytics and expect to spend 11.1% over the next three years, …

Marketing

Your Data Isn’t Helping Your Marketers If They Can’t Access It

Marketers these days can capture and analyze sales patterns in minute detail. They can geolocate customers and mine transaction histories. They can see patterns emerge from wholly new information streams, such as what people are saying about the company on social media. Because much of the data …

Marketing