Yuppy

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9 Things People Just Don't Get About Entrepreneurs

Entrepreneurs do what they do for reasons most people will never understand--unless they're also entrepreneurs.<p>Entrepreneurship is <i>hard</i>, both physically and emotionally. Doubt, anxiety, despair--along the way, every entrepreneur struggles with those feelings.<p>So why are entrepreneurs willing to face …

Entrepreneurship

How to Perform an A/B Test on Headlines, Tweets, Traffic, and More

Testing and experimentation are at the core of our company, both the business and the culture. We document a lot of our experimentation—on Buffer …

The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know

Founder and CEO, AudienceBloom<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The social media landscape is evolving rapidly, and therefore, your social media marketing strategy cannot remain static. Instead, it’s important to reevaluate business goals, social media campaigns, platform …

Public Relations

StartUps: Your Focus Should Be On Design

The Why, The When, The How<p>Let’s start by saying that over 50 conferences and events will take place in the UI and UX design world: Russia, the United …

The Complete Guide to Growing Your Organic Facebook Reach

Nowadays, when I endeavor to check my Facebook statistics, I do so with the window open, birds singing, a pint of ice cream at my desk, and party …

IMEC Lab: Help Test & Validate Web Marketing Hypotheses

UPDATE: IMEC Labs is now being run by Eric Enge and the folks at Stone Temple Consulting (as I was unable to commit enough bandwidth consistently to …

SEO

A Beginner's Social Media Guide for Small Businesses

Shares 11K<p>Are you ready to connect with a wider audience?<p>Want to know the best ways to leverage social media for your small business?<p>If you haven’t …

Apple Working With Nike On iWatch?

Apple is said to be working closely with Nike on its upcoming wearable fitness band and smartwatch hybrid.<p>Details are slight - as are firm sources - …

Heartbleed: why did a computer bug have a name and a logo?

David Chartier, CEO of the firm that discovered Heartbleed, explains why it was given a name and a logo<p>The Heartbleed flaw is being fixed more quickly because of the decision to give the bug a memorable name and a cute logo, according to the firm that first identified it.<p>The flaw was caused by a …

Mindfulness for People Who Are Too Busy to Meditate

Mindfulness has become almost a buzz-word. But what is it, really? Mindfulness is, quite simply, the skill of being present and aware, moment by moment, regardless of circumstances.<p>For instance, researchers have found that mindfulness can reprogram the brain to be more rational and less emotional. …

8 Of Google’s Craziest Offices

Google is known for its zany office designs, from stroopwafel ceilings to slides to scooters. And you thought your office’s foosball table was cool.<p>While most of us 9-to-5ers hunch over in boxy, fluorescent-lit cubicles, feeling lucky if our office has a snack machine, the Google employees of the …