Yuppy

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9 Things People Just Don't Get About Entrepreneurs

Entrepreneurs do what they do for reasons most people will never understand--unless they're also entrepreneurs.<p>Entrepreneurship is <i>hard</i>, both physically and emotionally. Doubt, anxiety, despair--along the way, every entrepreneur struggles with those feelings.<p>So why are entrepreneurs willing to face …

Entrepreneurship

How to Perform an A/B Test on Headlines, Tweets, Traffic, and More

Testing and experimentation are at the core of our company, both the business and the culture. We document a lot of our experimentation—on Buffer …

Social Media

The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The social media landscape is evolving rapidly, and therefore, your social media marketing strategy cannot remain static. Instead, it’s important to reevaluate business goals, social media campaigns, platform results and revise …

Social Media

StartUps: Your Focus Should Be On Design

The Why, The When, The How<p>Let’s start by saying that over 50 conferences and events will take place in the UI and UX design world: Russia, the United …

The Complete Guide to Growing Your Organic Facebook Reach

Nowadays, when I endeavor to check my Facebook statistics, I do so with the window open, birds singing, a pint of ice cream at my desk, and party …

Social Media

IMEC Lab: Help Test & Validate Web Marketing Hypotheses

UPDATE: IMEC Labs is now being run by Eric Enge and the folks at Stone Temple Consulting (as I was unable to commit enough bandwidth consistently to …

A Beginner's Social Media Guide for Small Businesses

Are you ready to connect with a wider audience?<p>Want to know the best ways to leverage social media for your small business?<p>If you haven’t used social …

Social Media

Apple Working With Nike On iWatch?

Apple is said to be working closely with Nike on its upcoming wearable fitness band and smartwatch hybrid.<p>Details are slight - as are firm sources - …

- The Globe and Mail

Heartbleed: why did a computer bug have a name and a logo?

The Heartbleed flaw is being fixed more quickly because of the decision to give the bug a memorable name and a cute logo, according to the firm that first identified it.<p>The flaw was caused by a simple coding error which resulted in passwords and security credentials being leaked from affected …

Mindfulness for People Who Are Too Busy to Meditate

Mindfulness has become almost a buzz-word. But what is it, really? Mindfulness is, quite simply, the skill of being present and aware, moment by moment, regardless of circumstances.<p>For instance, researchers have found that mindfulness can reprogram the brain to be more rational and less emotional. …

8 Of Google’s Craziest Offices

Google is known for its zany office designs, from stroopwafel ceilings to slides to scooters. And you thought your office’s foosball table was cool.<p>While most of us 9-to-5ers hunch over in boxy, fluorescent-lit cubicles, feeling lucky if our office has a snack machine, the Google employees of the …

Tel Aviv