Youssef Hodaigui

21 Flips | 4 Magazines | 1 Like | 1 Follower | @YoussefHodaigui | Entrepreneur and career self-starter Youssef Hodaigui has more than 10 years of expertise in online marketing & product management. Youssef specializes in the creation, development and marketing of new products while helping companies manage available resources to maximize their return on investment (ROI), grow revenue, and increase corporate profitability and enterprise value.

Increasing Revenue by Enhancing the User Experience

<b>Increasing Revenue by Enhancing the User Experience</b><p>Looking to increase revenue for your ecommerce business? No matter what size your business is, you …

Online Life

Content Marketing Archives

Content is king in digital marketing, with written words still ruling today. But a content marketing trend has become so mainstream it’s hard to …

Marketing

SEO, Social Media, and Inbound Marketing Blog

Natalie Severt<p>Improve your Real Estate Social Media Strategy in 7 Days<p>Natalie Severt<p>The good news: Most home buyers still need the help of a real …

Growth Hacking Is Bull, Part 2

If you understand the message, what he really means by "hire a growth hacker" is that growth should be one of your marketing objectives and someone …

Growth Hacking Is Bull

Doing SEO, SEM or social media marketing isn’t “growth hacking.” It’s just marketing. Problem is some marketers & start-ups don’t get that. — Danny …

Visualising your backlog: Impact Mapping

This post is the first in a 2 part series on visualising your product backlog. The second post will look at Story Mapping.<p>Recently on a trip to …

Developing an MVP that your users will love

Last week I was lucky enough to present again at Camp Digital, a two-day event run by Sigma UK full of inspirational seminars and workshops …

Agile Estimating: What’s the point(s)?

Recently I gave a presentation on Agile Estimation, as based on some of the material cover in the course I attended. While I can not take credit for …

Agile Practices for Increasing Requirements Quality

<i>My book What drives Quality: available on Amazon Leanpub webshop Other stores</i><p>To deliver high-quality products to customers, agile quality practices …

Business Analyst | Getting the “User” out of User Stories

The “User”<p>I consider the user clause in the user story to be a “mini persona”. I’m not a UX expert, but to me a user persona is a description of a …

UX Design

Roughly Right, or Precisely Wrong?

John Maynard Keynes, the acclaimed economist, once stated, “It is better to be roughly right than precisely wrong.” I have found this to hold true …

The “Obviousness” Danger that Kills Projects

This guest post by Adrian Reed is part of a series of contributions by business analysis professionals I respect, and whose work I follow. I’ve …

Should the Product Owner test everything?

A scrum master I’ve coached recently sent me this question and I wanted to share my answer. Would you have answered the same way? What did I miss? …

The Business Analysis Process: 8 Steps to Being an Effective Business Analyst

Being assigned to a new project is an exciting time as a business analyst, but it can also be nerve-wracking. You might be wondering what exactly is …

Business Analyst | 5 Lessons from Working with Agile and Waterfall Teams

Here is what I’ve learned about Agile and Waterfall approaches:<p>1. We need more collaboration in EVERY project.<p>What happens after your morning SCRUM …

Project Management

Types of Software Requirements

In my last two posts I covered What are software requirements and the Why and who of requirements.<p>Did you know there are many different types of …