Simple Truth

255 Added | 1 Magazine | 4 Followers | @YourSimpleTruth | Simple Truth helps Fortune 500 companies, small businesses and non-profits get to the core of what they're all about, help them realize the power of it and design compelling ways for people to connect with it by providing strategy, brand building, communication design and digital development. Simple Truth specializes in brand positioning and articulation, business-to-business, sales force and corporate/internal communications. twitter.com/yoursimpletruth yoursimpletruth.com http://bit.ly/P9h5qC

Jay Z Is 'The Greatest Trash Talker In Fantasy Football History'

Ever wondered what an NFL fantasy football draft with Jay Z is like? Well, ESPN's Senior Fantasy Analyst (add that to jobs you wish you'd thought …

Fantasy Football

Virus hitting the U.S. could be 'tip of iceberg,' CDC official says

A respiratory virus is sending hundreds of children to hospitals throughout the Midwest and beyond, health officials say.<p>The unusually high number of hospitalizations reported could be "just the tip of the iceberg in terms of severe cases," said Mark Pallansch, a virologist and director of the …

The Strange & Curious Tale of the Last True Hermit

For nearly thirty years, a phantom haunted the woods of Central Maine. Unseen and unknown, he lived in secret, creeping into homes in the dead of night and surviving on what he could steal. To the spooked locals, he became a legend—or maybe a myth. They wondered how he could possibly be real. Until …

Hung Up

Welcome to ISM-Springfield

Parking

Jesse Howard, The Man With Many Sign's and Wonderers

Jesse Howard was a crank. He was cantankerous and at odds with the world around him. He even named his own homestead "Sorehead Hill". Of all the …

Art

A History of Apple's Product Launch Marketing

When developers first starting building for Apple's phones, in 2007, they were given one format, for the four-inch iPhone screens. A larger format …

New York Times

The Problem with taking a Digital Detox

http://www.digitaldetachapp.com<p>Up until 6 months ago, I had a flip-phone. I recently upgraded to a smartphone, and noticed that it was slowly taking control of any “down-time” I had. I started researching a digital detox.<p>1. First, there’s many people that think they aren’t addicted to their …

Mary Meeker

How great leaders inspire action

Simon Sinek has a simple but powerful model for inspirational leadership -- starting with a golden circle and the question "Why?" His examples …

Martin Luther King, Jr.

The Case For Letting Employees Choose Their Own Job Titles

The strategy did wonders at the Make-A-Wish Foundation. Can it work elsewhere?<p>It’s not unusual these days to see people with unusual job titles. There’s a Director of Chaos at Berkshire Hathaway and a Director of First Impressions at the reception desk of many companies. Google has a Captain of …

Employment

24 Of Design’s Most Important Principles, Animated

Although not anyone can be a designer, everyone who wants to can learn the elements of visual design: contrast, transparency, hierarchy, randomness, and so on. In fact, it doesn’t even take all that long. Just watch this 50-second video.<p>Animated by Toronto-based art director and motion designer …

Animation

Kids battle the monsters of their nightmares - in pictures

Photographer Laure Fauvel has brought to life monsters that haunt children’s nightmares. Armed with sticks, wands and swords, the eight- and nine year-olds appear to be getting the upper hand against their foes. Fauvel, 22, said: ‘I wanted the children not be victims and to fight the monsters.’

Which countries have the worst record for human trafficking? - interactive

The US State department releases its annual Trafficking in Persons report Friday. Thailand, Malaysia, Colombia, Cyprus and Qatar are downgraded after revelations of appalling maltreatment of workers that amount to modern-day slavery, while Afghanistan and Sudan improved their rating<p>• US demotes …

Ideo’s Digital Scoreboard Reveals How LEED Buildings Really Behave

The LEED Dynamic Plaque displays real-time measurements of how a building is using its resources.<p>One of the persistent criticisms leveled against LEED, the U.S. Green Business Council’s popular green-building certification system, is that it doesn’t track a structure’s energy consumption over time. …

Design

Quote Of The Week: Be Brief Or Be Ignored

Every Monday, tune in to <i>Fast Company</i> Leadership for a quote to get your week started right.<p>This week’s quote comes from Joseph McCormack, author of <i>Brief: Making a Bigger Impact by Saying Less.</i>:<p>“Brevity is an essential skill that can propel people’s career in an age where the people that they’re …

Motivation

Brand Journalism Is a Modern Marketing Imperative

In June 2004, McDonald's introduced its "brand journalism" plan at an Advertising Age conference. As part of the McDonald's turnaround plan, brand …

Public Relations

What A Bonsai Tree Looks Like Suspended In Space

On Tuesday, a bonsai tree boldly went where no bonsai tree has gone before. Azuma Makoto, a 38-year-old artist based in Tokyo, launched two botanical arrangements into space: “Shiki 1,” a Japanese white pine bonsai tree suspended from a metal frame, and an untitled arrangement of orchids, lilies, …

GoPro

Neuroscientists Say We’re Wired To Enjoy Art

MRI scans demystify what happens when we peer at a Van Gogh or ponder a Picasso.<p>Perhaps you already suspected this. I mean, even cavemen liked to draw. After all, billions of dollars are spent on artworks, and millions of people visit museums every year (beating out visits to sporting events). But …

Magic

Turn Color Into Sound With This Synesthesia Synthesizer App

Available for iOS and Android, Roy G Biv will let you hear what a piece of pizza sounds like.<p>What does a piece of pizza sound like?<p>Unless you have synesthesia, you’ve probably never heard the secret music of melted mozzarella and pepperoni for yourself. But thanks to a new app, you can. Called Roy …

Apps

BarkCam Helps the Pet-Obsessed Take Better Dog Portraits

Taking the perfect dog portrait is harder than you think.<p>For starters, getting your pooch to look at the camera long enough to get an …

The Vine Movement to Call Out Trolls

When there's a lot of interaction on a given social network, it's a good sign that users are paying attention to each other's content. But high rates …

Dropbox's Head of Design on the Dawn of Personalized Products

Soleio Cuervo has been thinking about how to tailor technology to users for almost a decade. And he’s had a pretty unique vantage point. As one of …

Product Management

10 Crucial Lessons From History’s Greatest Graphic Designers

Simplify, visualize, know your user: the lessons of these design pioneers, from El Lissitzky to Paula Scher, are as relevant as ever.<p>Many people know the names of influential architects, artists, and fashion designers; far fewer know the names of graphic designers. It’s strange to me, since graphic …

Graphic Design

The Age-Old And Often Ignored Marketing Tool Every Company Needs To Know

Every business needs storytelling skills, but there’s a key component many companies forget in telling their brand story.<p>It’s a common complaint that all business intelligence websites look and sound the same. But why is that?<p>Technology marketers have long ignored what storytellers have relied upon …

Marketing

Remote Indigenous Tribe Adopts Wi-Fi Network in Hopes of Survival

<b>Davi Kopenawa, a shaman of the indigenous Yanomami tribe</b> in the Brazilian Amazon, walks down a short hallway toward the computer to Skype with me. In …