Yeowkin Wong

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How to Write a Headline (Or, Why This Isn't the Perfect Title)

As content creators and editors, we’re told to come up with “good” headlines for the articles we work on. We’re asked to include SEO keywords, …

10 digital tools to grow your Instagram following

Any business serious about long-term success needs to focus on increasing its brand visibility through social media. However, with so much …

Marketing

10 Tools Every Marketer Should Know About

Steve Jobs once said: <i>“Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them.”</i><p>Not sure what tools Mr. Jobs had in mind but here’s a list of tools that can help any marketer …

Marketing

5 essential roles every content marketing team needs

When company leaders decide to invest in content marketing, they often redefine the roles of their marketing team.<p>Too often, the people working in …

Facebook Might Be Shrinking Your Audience but There's Lots You Can Do About It

Entrepreneurs can empower their followers to take back control and then create a multi-platform internet presence, so it never happens again.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>By now you’ve probably heard the news: Facebook changed its algorithm, seriously curtailing …

4 Industries That Will Dominate Social Media in 2018

Once seen as purely a tool for entertainment, social media has become an indispensable marketing tool for many industries over the past few years, …

10 Ways to Find Someone's Email Address for Free

Why pay when you can get it for free<p>I recently extolled the virtues of cold emailing, a powerful tool for making valuable connections with other professionals and unicorn investors. But, to be successful, that means you need the email addresses of the people you would like to contact.<p>Sure, you …

Instagram Unleashes the Ultimate Weapon for Marketers

In the battle of the social media networks, Instagram’s latest salvo against the competition may be a powerful new marketing tool for brands.<p>The new …

5 Free Marketing Tools That Could Help Make Your Content Go Viral | Inc.com

<i>By Syed Balkhi, founder of WPBeginner.</i><p>Do you have trouble getting your content shared on social networks? You're not alone.<p>To get more traction, you need to understand what works best for your audience and curate content that's valuable and entertaining. I've been creating content online for close …

Infographics

How to Build a Million-Dollar Company in 1 Year--With No Funding | Inc.com

In August 2015 a popular virtual assistant (VA) company, Zirtual, announced it was shutting down--leaving behind nearly 2,500 clients and 400 employees. At the time, I was already deeply ingrained in the productivity space and figured the news offered a big opportunity to try to fix the existing …

Small Business

Tetris Tables are the Best Tables!

Tables are usually made for bringing people together – however, the Tetris Table is designed for people to bring it together. Beijing studio …

Writing Productivity: 19 Tips to Increase Your Business Blog Output

lil_foot_ / Pixabay<p>Writing productivity is crucial when it comes to creating a successful business blog.<p>Not everyone is a writer. For a business …

The Ultimate Cheat Sheet To Writing Your First Book

My first four books were so bad, so arrogant, PUKE!And then I wrote and published 18 books. The first six were bad. Maybe more. Maybe first …

Writing

Apply These 3 Secret Techniques to Target Generations X, Y and Z via Social Media - Small Business Trends

Highly compelling copy — the kind that rattles the questions of your audience, and shockingly, (and instantly) gives them the answer — isn’t easy to …

Startup Tips – How To Scale Your Social Media Marketing

While large companies have the luxury of being able to dedicate entire teams to their social media marketing campaigns, startups simply do not have …

Marketing

7 Ways to Increase Customer Retention Using Social Media – Infographic

There are 3 billion social media users worldwide. This makes it an ideal platform for businesses to use. Businesses can use it for reaching a wider …

Essential Social Media Terminologies that You Should Know

Nothing is constant, especially in this ever-changing world of social media. It can be very challenging for digital marketers and social media …

8 Free and Simple SEO Tools for Bootstrapped Business Owners

A working knowledge of Search Engine Optimization (SEO) is useful for more than just search advertising and getting your site found for relevant …

working knowledge