Yengo Asia

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Airbnb for parking spaces Parking Duck wins the Bangkok edition of Tech in Asia Tour

Compared to many other countries in Southeast Asia, Thailand is a different animal simply because of its size. With a population of close to 70 …

Half of revenues from mobile ads go to Google and Facebook

Last year, 50 percent of all revenues from smartphone and tablet based advertising went to these two giants.<p>While Google still holds the position as …

Mobile

Social Media Posts - Bill Hartzer - Search, Marketing, Tech, and Domain Name News

Klout, the site that gave us our social media Klout scores, is shutting down on May 25, 2018. This is the same day that the GDPR is going into …

The Arc of Company Life - and How to Prolong It

On its 100th birthday in 2011, IBM ran a four-page ad in The Wall Street Journal, Washington Post, and New York Times. It said: “Nearly all the …

Innovation

Why the Smartest Business Leaders Raise Prices Instead of Lowering Them

Think higher prices will send your customers to less expensive competitors? Not necessarily.<p>Raising prices is one of the best things you can do if you want to build a successful business. This counterintuitive bit of advice comes from Chris Luo, VP of marketing at FiveStars, a loyalty program …

fivestars

Marketing: What's Technology Got To Do With It?

As modern marketers, we have entered a world where the number of choices we have in terms of how we do our job is almost endless. The days of the simple media buy are gone, and now we have to deal with digital marketing, SEO, SEM, paid, owned, earned, social media, and so much more. Social and PR …

Search Engine Optimization Basics

Sell this Sizzle not the Sausage? Find Out How.<p>Watch this short animation to learn the basics of search engine optimization (SEO). From making sure …

Mobile Game Play Time Up 57 Percent Since 2012

Tablet gamers are more serious than players on smartphones.<p>The average amount of time people spend playing mobile games today has grown 57 percent …

The Future Of #DigitalMarketing In 2015 - #infographic

The team at Salesforce conducted a survey of 5000+ digital marketers globally to learn where marketers are focusing efforts - and how their budgets, …

Easy Ways to Use Instagram for Social Business

While the hugely popular social media channels like Facebook and Twitter have been hogging all the limelight, Instagram has been quietly working its …

How To Create High Converting Landing Pages Based on Your Best Performing Content

Increasing your landing page’s conversion rate is one of those tasks that never gets signed off of your marketing team’s Trello board.<p>While most blog …

Marketing

WhatsApp: the secret weapon for small businesses

Why WhatsApp could do more for your business than Facebook or Twitter<p>WhatsApp, the social messaging service acquired by Facebook for $19bn last year, is arguably the world’s fastest-growing communication app.<p>It has more than 700m monthly active users and carries 30bn messages per day, double …

How To Build A Killer Social Media Presence

You don't need to spend your whole life on Twitter. Here are some tips for creating a (quality) social media footprint.<p><i>This story first appeared on The Muse, a web destination with exciting job opportunities and expert career advice.</i><p>As a professional trying to build your online brand or an …

Social Media

Alibaba reaches 334 million shoppers who spent $126 billion in Q4

Alibaba’s Q4 2014 earnings report – its second financial release since its huge IPO – just came out.<p>Firstly, here are the ecommerce-related …

Poor infrastructure in Myanmar is not stopping this startup from helping local restaurants

Myanmar might be one of the hottest emerging markets in the world right now, but its startup ecosystem continues to struggle to overcome growing …

Startups

24 Websites to Keep Your Finger on the Pulse in Web Development

<i>Image via</i> Flickr/dav<p>On your journey to becoming a front-end web developer, you don’t have to go it alone.<p>Resources abound online for everything from …

Pinterest set to ring in the new year with official launch of its Promoted Pins ad program

Pinterest is welcoming the new year with the prospect of generating significant revenue through advertising.<p>On New Year’s Day, the company behind the …

15 Step SEO Checklist for 2015

Entering into the New Year of 2015, Google's algorithm is changing at a rapid pace. It was recently announced by the search engine behemoth that its …

Five best ways to get your brand noticed in 2015

It is important to properly allocate resources for a cross-channel strategy that aligns with your overall business objectives. Every solid PR plan starts with a cohesive strategy. To ring in the new year, here are the top five key ideas to consider when creating a proactive digital communications …

The Top Three Mobile Marketing Trends to Watch in 2015

<b>Increase in localized content and network.</b> Consumers in developing nations have trouble accessing localized content, as shown in Upstream's "2014 The …

Mobile Marketing: 4 Ways To Keep It Relevant

When it comes to consumer attitudes and perceptions about mobile marketing, there’s good news and bad news.<p>The good news, according to a 2014 study by Hipcricket, is that mobile marketing is actually reaching consumers. Two-thirds of consumers have received a text message or mobile alert from a …

Mobile Advertising In India [2015 Trends] : Mobile Ads Will Be The New CRM

We will continue to see emerging markets outshine developed markets when it comes to growth in smartphone and mobile internet penetration. While …

5 SEO Lessons for Entrepreneurs

Whether you think SEO is an acronym for “search engine optimization” or “screwing everyone over”, you don’t even need a website to learn valuable life lessons from SEO. It’s one of the most confusing, jargon-riddled, important, and lucrative IT fields in existence—and it’s not going anywhere.<p>Even …

5 Ways to Boost Your Digital Ad Payback

You can't walk away from online marketing, so why not make it work better?<p>Online advertising has become a standard tool for marketers. There are more studies and theories than you could possibly get to. There are also many sources of real intelligence on how to make digital ads work.<p>A new source …

Marketing

4 Marketing Trends Business Owners Should Use in 2015

Use these trends to plan a better 2015 marketing strategy.<p>It's hard to believe it, but in just a few days, 2014 will be over and a new year will be upon us. Changing the calendar doesn't mean a business needs to completely change their marketing strategy, but it is a good time to review and think …

Marketing