Yan Cui

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ICBC to offer more services - Business

Industrial and Commercial Bank of China-the world's biggest bank by assets-is gearing up to provide a full range of financial services for projects …

Investment bank casts wider net - Business

The Asian Infrastructure Investment Bank shares the same vision as the Belt and Road Initiative of promoting broad-based social and economic …

China

How To Become Your Customers' Secret Weapon

Differentiation is difficult, and it’s getting more so all the time. Making your company stand out from the competition is no longer possible through marketing alone. Today, it’s all about outcomes, and your B2B customers are looking for one specific result when they consider buying your product or …

How To Build Your Personal Brand Without Betraying Your Values

Whether you’re a freelancer, CEO of a Fortune 500 company, entrepreneur, or artist, everyone has a personal brand. In fact, it’s essential. Without a personal brand, you won’t be able to separate yourself from others and build trust among your colleagues, customers, and investors. For freelancers, …

Tesla's Sky-High Stock Is A Sign Of Wall Street Losing Its Focus On Focus

It’s a crazy time. Tesla, which last year made only 80,000 vehicles and is still losing money, just surpassed General Motors in market capitalization. GM, by contrast, sold 10 million and earned $8 billion. GM has even beaten Tesla to the compact and mid-size electric car markets. But investors …

Rule Breaking Should Be A Hobby: 3 Questions To Consider Before Breaking The Rules

Following the rules has never been my “thing.” Rules, in my mind, are for people who haven’t yet written their own. Don’t get me wrong, there certainly needs to be boundaries and structure because without order there would be complete disorder. At the same time, however, rules can be …

United Airlines

What Airbnb Has Discovered About Building A Lasting Brand

The company recently studied what makes brands iconic. Airbnb’s Nancy King and TBWA\Chiat\Day’s Neil Barrie explain what the research revealed.<p><i>Fast Company</i> recently got access to an internal study undertaken at Airbnb, which tries to quantify the impact that investing in brand-building can have on …