Xavi BG

97 Flips | 6 Magazines | 10 Likes | @XaviBG | Keep up with Xavi BG on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Xavi BG”

Virtual Reality Won’t Work Without Great UX Designers

When done well, virtual reality (VR) experiences are mind-blowing. They’re disarming. They can transport a user from a living room to a haunted house …

La robotización del diseño, ¿llegará el día en el que nuestro ordenador nos supere en creatividad?

<b>La tecnología y, en particular, la inteligencia artificial han cambiado de forma drástica la naturaleza de los procesos creativos. H</b><b>oy en día es una</b> …

CMOs now see value in building brands

Contemporary marketing is getting redefined by the use of technology. From acquiring customers to giving them an unforgettable experience, technology …

UX Design for the Internet of Things

<i>Use these 5 principles to think outside the bounds of a screen.</i><p>I had a great conversation with Jenae Ramos, UX designer and co-organizer of Orlando’s …

Internet of Things

How product marketing helps build product

There is a popular, but fundamentally wrong, analogy for how product management and product marketing work together: product managers put product on …

Mule Design’s Mike Monteiro on responsibility in experience design

What responsibilities do designers have to their clients, their users and ultimately, themselves?Mike Monteiro will tell you in no uncertain terms …

7 competencias que definen el nuevo perfil del diseñador gráfico

<b>La constante evolución del paradigma tecnológico y las nuevas tendencias en diseño están cambiando el perfil tradicional del diseñador gráfico hacia</b> …

Antena 3 presenta su nueva marca con espíritu continuista y poca emoción

<b>Acabamos de conocer el rediseño de la identidad de Antena 3 que ha renovado su logotipo así como los diseños de sus moscas, pathfinders y</b> …

Visme, la plataforma que presenta y estiliza visualmente tus ideas

<b>A todos nos llega el momento de tener que presentar una idea, de tener que comunicar datos, cifras y explicaciones. Y somos conscientes de que con</b> …

La industria creativa de Reino Unido propone diez recomendaciones para proteger el sector creativo tras el Brexit

<b>La Federación de Industrias Creativas de Reino Unido ha publicado un manifiesto en el que propone algunas recomendaciones a los partidos políticos de</b> …

5 documentales que todo creativo debería ver

<b>A veces, la creatividad surge de donde menos esperaríamos encontrarla. Por eso, siempre es un consejo totalmente recomendable para potenciarla</b> …

How To Use Social Media On A Small Business Budget

If you’re the owner of a small business or a start-up, chances are you're running low on a marketing budget. So what should you do to spend less and …

Binging Black Mirror: How Individualized Stories Can Create a Seamless Content Strategy

Claire is a content strategist at an enterprise B2B company. While reviewing her 2017 content strategy budget, she feels an all-too-familiar pressure …

Apple, la empresa tecnológica más respetuosa con el medio ambiente según Greenpeace

Según un informe facilitado recientemente por la organización ecologista <b>Greenpeace</b>, Apple estaría situada en el primer puesto de las compañías …

Kickstart Creativity in Your Team With This 1 Simple Brain Jolt

Try this powerful technique when you are looking for innovative solutions.<p>Give your team a brain jolt to kickstart creativity, by asking them to question-storm 50 questions in 15 minutes about your topic. It's a jolt if people are not used to asking a lot of questions.<p>Why should you spend time …

Creativity

5 tips for increasing your conversion rate

People want to pay for stuff quickly. Bouncing them off to a third-party site creates unnecessary friction and frustration.<p>Non-profit charity: water raises money to provide clean drinking water to people around the world.<p>After switching from a donation flow that required potential donors to log …

Will Mark Zuckerberg Be Our Next President?

It’s a serious question. “He wants to be emperor,” several people have told me.<p>During this crazy and bizarre week—one in which we learned that <b>Donald Trump</b> was briefed by intelligence chiefs that the Russian government had <i>kompromat</i> on him (and then later what said <i>kompromat</i> might comprise)—an …

The Top 7 Affiliate Marketing Companies in 2017

Affiliate marketing matters<p>In a recent survey, nearly 90 percent of advertisers said affiliate programs were important to their overall marketing strategies. Publishers also claimed that affiliate partnerships drive more than 20 percent of their annual revenue. Forty percent of U.S. retailers said …

Marketing

Best E-Commerce Platforms for 2017 | Inc.com

Due to increasing competition and the growing demands of customers for ultra-convenience, ecommerce companies continue to innovate and deliver increasingly powerful features of their platforms. There are a few things to keep in mind to find the best ecommerce platform for your needs.<p>In May 2016, …

eCommerce

Instagram también ofrecerá anuncios en sus vídeos

Hace unos días os informamos de los planes de monetización de Facebook a través de su plataforma de vídeos, vídeos que dentro de poco comenzarán a …

How Women Leaders Can Define Their Own Metric For Success

Research shows that women, much more than men, must have proven accomplishments before their talent is recognized.<p>You can make great strides in your career by understanding the advantages of exceptional performance, and how to make that performance count. Performance is the degree to which you do …

Women Leaders

Without Management Standards Your Company Doesn't Know What It's Doing

Businesses need a concrete set of expectations to which every manager is held accountable.<p>4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There’s an old saying in business: If you can’t measure it, you can’t improve it. When it comes to improving the effectiveness of an …

Management

My Boss Is a Millennial Wannabe

Manager loves his Millennial employees - maybe, a little too much?<p><i>My column, Workplace Referee, is designed to help employees and managers gain better insight into each other's points of view (POV). Have a situation you'd like me to address? Please submit it by email HERE. Don't worry, I'll keep</i> …

Employment

Why Great CEOs Like Steve Jobs, Eric Schmidt, and Bill Gates All Used Coaches

High-performing executives know the power of coaching and the three key values that only a great coach can provide.<p>When talent scouts look at young athletes they look for a host of factors: speed, strength, agility, reflexes, among others. These qualities determine their ability and potential …

Leadership

Why Creative Agencies Need to Think Like Consultants in 2017

As marketing becomes increasingly driven by data and technology, ad agencies are having to compete for business against a newfound rival: consulting …

Advertising

Retail Giveaways: How to Create an Engaging Online Contest That Converts

If you’re active on any social media channels, you’ve likely seen members of those communities participating in an online contest. Whether they’re …

The Future Of Content

Consumers of today and the future are increasingly intolerant of Linear Television content and fixed timeslot led one-way broadcast communication. …

This Is Why Your Webinar Strategy Is Failing

Believe it or not, most business owners with regular webinars don’t know why they have a webinar in the first place. Answers range from, “It’s just a …

Marketing

The Most Important Marketing Metric You're Not Measuring

Our digital marketing expert Ryan Bonnici tells us to stop measuring your marketing performance by channel, and instead by content type.<p>7 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><b>Q: What are the minimum non-vanity metrics every organization adopting inbound marketing</b> …

Marketing