Wong Jackie

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2017's most shared content on Facebook will definitely not shock or amaze you

What content do Facebook audiences love to share, like and comment on?<p>To answer this question we reviewed two billion articles and Facebook posts that were published this year. We set out our findings below, including:<p>The content (articles, videos, and blog posts) that were most shared on …

Social Media

The 48 Best Podcasts for Entrepreneurs

These shows will help you hack your brain, invest wisely and find inspiration and motivation in unexpected places.<p>Entrepreneur Staff<p>Running a business is daunting, and many entrepreneurs find themselves seeking mentors -- or better yet, wishing they had an experienced friend to dish all of their …

Entrepreneurship

Instagram Marketing: Which Types of Content Perform Best?

<i>In this article, Jenn Herman details which types of content work best when it comes to Instagram Marketing. And there’s a little hint at the about a</i> …

7 Reasons To Ditch Snapchat In Favor of Instagram Stories

Snapchat vs Instagram Stories: who wins? Ever since Instagram has introduced Stories, Snapchat has been feeling shaky in the social media world …

This Is the Content Strategy I Use to Dominate Your Facebook Feed

Here are the four steps to platform domination.<p>6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The problem with most content marketing strategies is that they place content as king. But, content isn't king, and this is why ...<p>It isn't to say creating quality, relevant content …

Marketing

Google urges publishers to ‘start acting more like online businesses’ when approaching mobile

Google has advised publishers to "start thinking more like online businesses" when approaching mobile, believing there’s still a number of news …

Don't Want to Start a Business Alone? Here's How to Find the Right Co-Founder(s)

Finding the right business partner is extremely hard and important.<p>If you have a business idea or are in the process of starting a company, you might be on the hunt for a co-founder. While it's possible to start a business on your own, it's certainly not easy.<p>There are many examples of extremely …

Jeff Bezos

Publishers And The Inevitable Pivot To Video

AdExchanger |“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Justin Festa, chief …

Social Media

How to Survive the Media Apocalypse

Pivot to readers.<p><i>Updated on November 30</i><p>Agony is the natural state of the news industry. Newspaper sales per capita peaked before color television was a thing, and magazines have been in decline since the Clinton administration. When it comes to the finances of the Fourth Estate, bad news is, …

The Influencer Marketing Trends That Will Dominate 2018

With the rise of ad blockers and decline in radio and TV viewership, influencer marketing has proven to be the most effective form of advertising. It was on every trend list in 2017 and will continue to be a focus of smart marketers in 2018.<p>I asked the top influencers, the marketing thought …

Public Relations

3 Steps to Superior Facebook Ads Results

It’s really no surprise that Facebook’s ad revenue grew by a massive 57% in 2016. They achieved $26-billion in total revenue, up from $17-billion in …

Finding The Best Time To Post On Instagram To Get More Followers And Engagement

I used Instagram for 6 months until I started looking at the data.<p>I love data. I use it for everything, even to track email sign ups.<p>Data doesn’t …

How to Leverage Social Media In 2018: A Video Marketing Guide for Brands

As video is the both the present and the future of content marketing, it's a good idea to review what works best on YouTube, Facebook, Instagram, Twitter and Snapchat so you can plan accordingly.<p>As social media continues to dominate the focus of most company's marketing focus and media budget, now …

Social Media

This founder explains how not taking investor money let his startup build a product that 750,000 users love

In 2013, web development tool Webflow graduated from Y Combinator, the Silicon Valley startup farm that has turned out tech success stories like Dropbox, Airbnb, and Stripe.<p>Unlike most of those companies, though, Webflow raised only $2.9 million in a relatively modest seed investment — and then …

Video will make up 75 percent of mobile traffic in five years

That’s up from just over half of all traffic now.<p>Three quarters of all mobile traffic will be used for video in 2023, according to a new report by telecommunications equipment company Ericsson. That’s up from just over half of all traffic today.<p>Not only will that be a bigger share but also a bigger …

Mobile

5 Soft Skills Every Entrepreneur Needs To Master (Otherwise Your Business Will Fail)

Soft skills are the most undervalued part of entrepreneurship.<p>Entrepreneurs love to live in the clouds.<p>It's so much easier to talk about the big vision, the grand achievement, the cliche mantras that those who have already achieved "success" claim inevitably ladder up to a massively successful …

Entrepreneurship

What to Post on Each Social Media Platform: The Complete Guide to Optimizing Your Social Content

9 min read<p>This story originally appeared on Buffer<p>Not all content needs to be shared everywhere. And not all content is suitable for every social media platforms.<p>It’s all right to post entirely different things on different platforms. In fact, it might even help you to boost your engagement.<p>For …

Social Media

9 Creative Ways to Do Social Media Marketing You Probably Haven't Tried Yet

Looking for new opportunities in the world of social media? Here are some potential game changers your brand should try in 2018.<p>In 2016 alone, Facebook is estimated to have received over two-thirds of the world's total social media advertising spend. By now though, the social media giant's …

Social Media

BuzzFeed is losing website traffic as readers head for more traditional news sites

The New York Times, Fox News and the Washington Post have eclipsed BuzzFeed in U.S. visitors, according to comScore.<p><i>This post has been updated.</i><p>Major news sites have seen increased readership as Americans try to make sense of the tumultuous political climate, but BuzzFeed has seen its web traffic …

Social Media

How to Use Social Media in 2018

How to Use Social Media in 2018 written by John Jantsch read more at Duct Tape MarketingMarketing Podcast with John Jantsch About Social MediaI …

There are no SEO shortcuts: Older Web content dominates Google search

Businesses spend huge sums on search engine optimization to get onto the coveted first page of Google - it could be mostly wasted money<p>Older web …

Only 1 in 10 People Has the Right Skills to Manage. Here Are 5 Things That Person Does to Succeed (the Other 9 Rarely Will)

Research by Gallup has determined that managers with these skills frequently realize 48 percent greater profitability and 22 percent greater productivity.<p>According to extensive Gallup studies over two decades, one of the most important decisions any organization will ever make is whom to hire or to …

Employee Engagement

10 questions with... Rory Sutherland, UK chairman of Ogilvy

<i>The Drum speaks to people across the global media and marketing sector who are bringing something a little different to the industry and talks to</i> …

5 Winning Examples of Sales Emails Done Right

Success your failure in your sales email campaign all comes down to copy<p>According to Tellwise, the average consumer gets over 100 emails per day, but opens just 23% and clicks on only 2%. When you're sending a sales email, you need to be part of that 2%.<p>But how do you get someone to not only read …

Marketing

How to Run Facebook Polls With Animated GIFs

Want to increase your Facebook page engagement? Have you tried a Facebook poll? In this article, you’ll learn how to run a Facebook survey with …

How Bill Gates reads 50 books a year. Follow his four non-negotiable rules

Bill Gates reads a lot – you often get to see him recommending books on Twitter and his blog.How does he read 50 books a year (i.e. 1 book a week)? …

Editing and Distributing Your Videos

Once you have created or curated your videos, you must figure out how to get that content out there for people across the web to see it. But before …

The duopoly’s power is driving publishers to try again at alliances

Media alliances are becoming all the rage in Europe, despite the setbacks of previous attempts.<p>The ever-present threat of the Facebook-Google duopoly …

News UK, Guardian and Telegraph join forces for premium video ad sales unit

Rival publishers News UK, the Guardian and the Telegraph have co-founded The Verified Marketplace, a joint sales house for premium outstream …

10 tools to create video explainers and boost your social media marketing

76<p>99<p>Shares 175<p>Last updated on June 9th, 2018 at 12:43 pm<p>Popular social media publishers such as Tech Insider, Tasty, NowThis, Buzfeed and many other …

Infographics