Branding has changed drastically over the past 10 years. To truly create a brand worth noticing, you need to show your purpose, connect with your customer, integrate the senses, be authentic and express honesty. Most of all you need to start speaking to the new consumer - millennials.
A peek behind the curtain on Google's design blog Google revamped its logo today, and reactions to the change are already pouring in. But the company also gave us a glimpse of what else might have been.