TWK

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Why Picking a Franchise Is Like Picking a Pair of Shoes

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Picking the right franchise partner is as personal of a decision as picking out a pair of shoes. Different franchises appeal to different people-- some flashy, some practical, some built for endurance and not for looks. Regardless of if …

Small Business

Simplify Your SEO Program With These 5 Strategies

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The SEO industry is in a constant state of flux depending on Google's algorithms, but that doesn't mean that you need to revamp your entire strategy every time a new update rolls out. Instead, use the following five strategies to …

Outsourcing

Social Media Communities of Interest for Targeting Teens/Millennials

Research indicates that Facebook is getting more popular with adults, which could have something to do with its dwindling popularity among teens. …

6 Facebook Marketing Tips for Managing Your Facebook Page

Shares 5K<p>Wondering what works and what doesn’t for your Facebook page?<p>Or are you overwhelmed with all of the Facebook tactics you read about?<p>No …

Small Business

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Create Engaging Content: Don't Be Content With Bad Content

Useful content should be the focus of any business’s marketing strategy. Traditional marketing, such as television commercials and magazine …

How Often Should You Update Your Blog?

Running a small business blog makes a lot of sense, marketing-wise. It’s great for SEO (search engine optimization), because search engines love …

How to Win Online Business Through Google Places

Ranking and reviews can make or break your business. According to Google, 97% of consumers search for products and services online. So why not take …

5 Stubbornly Persistent Business Myths

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>From your parents telling you not to cross your eyes because they’ll stay that way and “early to bed, early to rise …” to taking Airborne or high doses of Vitamin C will cure a cold, there’s no shortage of myths in the world. And there’s …

Time I

How to Choose the Best Social Media Platform for Your Business

Deciding which social media platform will best serve your company's needs can be tricky. Here's an overview to help you decide.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In his book Tweet Naked, online marketing expert and social media agency CEO Scott Levy provides the critical</i> …

Selling

Potential Franchisees, Take Note: Taco Bell Hopes to Open 2,000 U.S. Restaurants by 2023

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Looking to open a franchise? You may want to consider Taco Bell, which plans to add 2,000 new restaurants in the U.S. in the next 10 years.<p>Hoping to up restaurants nationwide by 25 percent, Taco Bell aims to reach 8,000 domestic locations …

Same-Store Sales

How Smart Branding Led to Quick Success for Cory Vines

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When it comes to business, it doesn’t always matter how many years of experience you have under your belt. Sometimes if you have a good idea combined with killer branding, you can find success right away. Just look at Cory Vines, the …

Business Strategy

4 Ways to Supercharge Your Facebook Ads With the 'Power Editor'

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Getting started with Facebook advertising should be simple. Add a post to your Page's News Feed, click the "Boost Post" button and throw some money at your campaign. Or, if you want to advertise on the social network's sidebar, simply …

Facebook Ads

How to Set Up a Facebook Page for Business

Shares 6K<p>Have you decided that it’s time to create a Facebook Page for your business?<p>Wondering exactly how to get your Page started the right …

7 Ways to Improve Your Social Media Engagement

Shares 9K<p>Is your company’s social media as stale as last month’s bread?<p>Would you like to get more people-to-people interaction and begin a real …

From Grad Student to Social Media Millionaire

This story appears in the September 2011 issue of <i>Entrepreneur</i>. Subscribe »<p>Skeptics say social media hasn't existed long enough to produce experts. Clearly, those folks haven't met Shama Kabani. The 26-year-old wrote her master's thesis for the University of Texas at Austin about Twitter--when it …

Marketing

6 Easy Ways to Kill Your Social Media Reputation | Inc.com

I'm continually amazed at how far social networking has progressed since 2011. Back then, when I wrote about how to increase your followers in the September issue, there was still a sense that posting on Twitter and Facebook could be a waste of time. (That's why my editor used that …

Communication Skills

The Banner Ad Isn't Obsolete. It's the Future | Inc.com

Imagine a world where every need is met right away. Your thermostat knows exactly where to set itself. Your car's sound system knows which song to play, when. Your grocer already knows your preference of paper or plastic.<p>A lot of this sort of stuff--think self-driving cars--is already in the works. …

Banner Ads

Social Media Marketing Myths Your Company Should Overcome

There is no shortage of advice about the role social media marketing should play in a company’s overall marketing plan. Unfortunately, that advice is …

Facebook’s rebellious teenagers

The teenagers who made Facebook so popular are starting to leave – what’s going on?<p>Facebook now accounts for one in every five minutes spent on smartphones, and one in eight on the web overall. Its scale is vast and it continues to grow. Even though the increasing move to mobile challenges every …

Twitter engagement tips for brands and businesses

Twitter is one of the leading social networks in the world right now, and engaging with customers is not quite as simple as just composing texts less …