William Mendez Rodriguez

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Scrum Alliance - Member Articles

Member Articles<p>Attention, Members:<p>We’re redesigning our website to be a more functional and robust experience. To streamline processes, we have …

The Definitive Guide To Building Your Personal Brand

Many entrepreneurs and business owners focus exclusively on building their business brands. If you look closely at their business branding and marketing, it’s pitch perfect. The look and feel has been carefully coordinated. The messaging refined until it’s within an inch of its ideal customer …

Investing in a brilliant new YOU™: the rise and tyranny of the 'personal brand'

So, do you have a brand then? An objectively absurd question, but one that is approaching normality: the concept of the “personal brand” is, to use another buzzword, getting traction.<p>A 1997 article by Tom Peters in Fast Company entitled The Brand Called You has been credited with really kicking off …

6 crucial steps to defining your personal brand

Defining your personal brand is critical to your success in real estate — but it doesn’t have to break the bank.<p>Historically, branding applied …