Will

87 Flips | 8 Magazines | 2 Likes | 5 Following | 5 Followers | @Will6sck | Keep up with Will on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Will”

13 Free Courses to Make You a Business Badass

If you follow my writing at all (don’t worry, I don’t suspect that any of you do), you’d know that I’m a huge fan of <b>MOOCs</b>. The fact that people can …

5 rising startups in India

As Indian startups corner the spotlight – and the funding – here are the fabulous five that made it to our watchlist today:<p>AppVirality<p>Hyderabad-based …

What everybody ought to know about start ups

Here at Waggle New Zealand we have a small team of five who have created www.waggle.co.nz . We are a dedicated team who have experience in an array …

What a Great Digital Customer Experience Actually Looks Like

Customer experience has been defined as the quality of all of a consumer’s encounters with a company’s products, services, and brand. While a strong customer experience has been shown to produce significant results—more customers, more sales, and more loyalty—many companies still struggle to …

What Really Makes Customers Buy a Product

On a cold English autumn evening recently, we three found ourselves together in the bar of our business school, Cranfield School of Management, along with some clients. Emma, an Australian by upbringing, did something entirely unexpected: she ordered the quintessential summer drink of Wimbledon, a …

Secret’s collapse shows the traditional VC funding model is broken

The monumental failure of anonymous social app Secret and the closing of the company’s doors after a mere 16 months in business has fueled serious discussion among entrepreneurs and venture capitalists.<p>Concerned parties on both sides of the funding table are asking hard questions about what this …

Venture Capital

A SWOT Analysis Provides a Full Picture When Looking at a Product and a Brand

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you’re in marketing or own a business, then chances are you’ve done a SWOT analysis at some point. It’s the 101 in marketing 101, it’s the black bean foundation of a seven-layer dip, and it’s the waffle cone that holds a scoop of mint …

How to Score Big with Your Landing Page Design

To describe the way I run marketing, I only need two words: testing wins.One of our biggest and most recent testing payoffs is a growth in conversion …

After 5 startups, here is Kevin Rose’s top advice for founders

Five questions for Kevin Rose<p>Kevin Rose is the co-founder of North Technologies. He was also a general partner at Google Ventures and the founder of …

Hit a Growth Plateau? Use These 9 Ecommerce Strategies

Every ecommerce company hits it now and then. It’s the dreaded <i>plateau</i>, or worse, the sales slump.Such plateaus make investors anxious, they cause …

eCommerce

New Web trends: immersive interaction design

Aside from the visual appeal, animations more importantly transition users between states of content. Transitions are the glue holding together all animated effects. How does the user get from one state to the next? What does each different state ask or tell the user to do? A smooth transition …

UI Design

6 Steps To Success For An Entrepreneurial Mindset

The beauty of entrepreneurialism is that there is no structured career path and certainly no guarantees.<p>The entrepreneurs journey involves a myriad …

5 Prototyping Tips That Will Improve Your Process

Stop me if you’ve heard this one: In the middle of a design presentation, a puzzled audience member raises their hand and asks, <i>Why is all the copy in</i> …

Less is More: 3 Ways to Prioritize Your Work for the Day

We all have a tendency to keep adding to our to-do lists; we often hear a voice that says, “Do more,” as if doing more equates to the value of work …

Pregnancy didn’t stop this entrepreneur from bringing her media startup to $1M revenue

News of startups raising funds has become so common that a newbie to the scene might assume that it is a compulsory step on a fledgling company’s …

Should Social Media Be a Priority at Your Startup?

When you start a business, you want to get your name in front of as many potential customers as possible. Social media is sometimes a great way to do that and sometimes it isn’t. I have two cautionary pieces of advice.<p>First, every entrepreneur has two critical and limited resources: time and money. …

The 5 Objectives of Content Marketing Strategy

Content marketing has been one of the important marketing strategies in today’s society especially when information for consumers are often …

Protect Your Brand's Reputation, Learn Content Marketing Hacks - Small Business Trends

Your brand’s reputation can truly make or break your business. So it’s important for you to focus on building that reputation and then avoiding any …

Small Business

SEO: How to Optimize Knowledge Graph for Your Brand

The Knowledge Graph is like a free billboard on Google’s search results. Maximizing the real estate your Knowledge Graph occupies will further …

What Cowgirls Know About Branding That We Don't

At our Double Heart Ranch in the Texas Hill Country, we have some formidable brand advocates- – our Longhorn Cattle. Here in Texas, Longhorn cattle are required to be branded in order to be registered as a member of this noble breed, which is a direct descendant of the very first cattle in the New …

How to Build Strong Brand Storytelling From the Inside Out

As marketers, we focus a lot of our time and attention on outside audiences, which makes sense. We’re trying to get people to buy what we sell. We …

The 10 most purchased brands in the world

The study analyzes 11,000 brands in 35 countries and ranks them based on Consumer Reach Points, a metric based on how many households around the world are buying a brand and how often.<p>Kantar Worldpanel also provides data on the most bought brand in each of the countries it looks at. Some you may …

5 golden rules to ensure consistent branding

One of the biggest challenges of a new branding project is ensuring your design is consistent across all platforms, touch points and territories. The …

What’s The Difference Between UI And UX Design?

#EspressoMonday Episode Nr.20What’s The Difference Between UI And UX Design?This is another special episode of EspressoMonday because we have …

UX Design

Speed of Innovation – How to Master Rapid Prototyping

Those who can sketch, build, create maquettes, and quickly create elegant prototypes are also essential in helping us transform ideas into …

Considering a startup job? Ask these 5 crucial questions first

I first started working in the startup scene as an intern at a company that sold designer tech accessories. In my mind I hit the big time. A few months in I start noticing signs that things might not be as peachy as they appear, but rising sales and optimistic bosses kept doubts from developing …

Passion and Progression:

<b>The Evolution of Interaction Design</b><p>I have been an interaction designer at IDEO for almost 20 years, and I’ve had the good fortune to see the …

6 Questions Entrepreneurs Should Ask During An Investor Meeting

When was the last time you made an investment?<p>Seed stage VCs should be making investments, actively. If the investor hasn’t made an investment in the …