John buckley

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9 Tools to Help you Measure Mobile Analytics

Measuring your startup’s Web analytics seems complicated enough. But with the rise of mobile-only users and visitors, there’s an added layer of complexity for startups to consider.<p>To figure out which tools are robust enough to handle both, I asked a panel of 9 successful entrepreneurs the following …

Can You Operationalize Brand Storytelling?

Just read this excellent article from Gartner Analyst, Jake Sorofman. In the post, he writes that <i>“Content marketing is about continuous storytelling.</i> …

6 Tips for Successful Content Curation – Top 12 Lecture Series of 2013

Share<p><i>Since 2011, over 45,000 success-minded social media professionals have obtained accredited training, education and certification from HootSuite</i> …

How Social Media Moves Consumers From 'Sharing' To 'Purchase'

Vision Critical’s recently published study, <i>From Social to Sale</i> provides some answers to exactly how a company’s social media strategy could be tailored to drive sales. Using interviews from almost 6,000 participants, the company evaluated social media purchasing against participation in Twitter, …

5 Content Curation Infographics

Discover what content curation is, its challenges, and how to use it to improve your social media branding.<p>Part of a good content marketing strategy, …

How Content Curation Fits Into Your Marketing Mix, Pt. 1

Content marketing has become a red-hot buzzword for brands of all sizes. According to our B2B Marketing Trends survey, 87 percent of marketers use …

Timeless Branding Lessons From A Young Steve Jobs

To understand how a legacy lasts, let’s flash back to when Steve Jobs rebuilt his own.<p>“It’s a complicated and noisy world,” mused a younger Steve Jobs, “and we’re not going to get a chance to get people to remember much about us. “<p>That chance to make a memory, he says, is the essence of brand …

How To Sell Without Selling - Copyblogger

If you want a simple way to make your emails more profitable, without any hard pitching or looking even remotely “salesy”, then give me a few minutes …

Two Words That Will Make You a Smarter Content Marketer - Copyblogger

You don’t usually envision a poet engaging in a pistol duel — let alone twenty-nine — but that’s exactly what Alexander Pushkin did.<p>His last duel …

5 Things You Must Do Before Jumping Into Paid Internet Advertising

Paid advertising is a great way to guide more traffic to your site and increase business, but it can become expensive quickly if you aren’t careful. …

The Most Important First Step in a Sales Process

In my first enterprise software company we developed a methodology for sales that we called PUCCKA.<p>This post is about the “P” or pain.<p>The point of …

10 Tips for Driving Traffic to Your Website - Part 1

Whether you're a designer, blogger, business owner, or entrepreneur, you want people to know the services you have to offer or read the creative …

3 Ways to Transform Anxiety into Positive Energy

<b>“Today is the tomorrow you worried about yesterday.” ~Proverb</b><p>A few months ago, I moved from the metropolitan east coast to rural Indiana and bunked …

70% of Small Business B2B Websites Lack A Call to Action - Small Business Trends

Does your home page on your website have a call to action? In other words, does your website home page attempt to get the visitor to do something — …

How to Get Everything You Want. Seriously | Inc.com

Getting what you want in your career and in life isn't as difficult as it may seem. I mean it.<p>I've been very fortunate, both professionally and personally, and along the way learned seven key ways to help make it happen. In essence, I work to put others first, and to be more likeable, to end up …

Once Upon A Time At The Office: 10 Storytelling Tips To Help You Be More Persuasive

Storytelling is the most effective to way to get your point across. Here are some expert tips for doing it right.<p>Once upon a time, in a faraway kingdom, there was a salesman who traveled the countryside, peddling his wares. Everyone loved his product except the evil king, who wanted to do away with …

Singlechrom-2 (by dimabs)

Singlechrom-2 (by dimabs)

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• FREE Whois Privacy<br>• FREE Parking (you keep 100% of the revenue!)<br>• Industry Leading Domain Security<br>• Powerful Domain Management Tools<br>• Fast, Simple and Easy …

20 Motivational Posters for Designers

Share!<p>Posters, if designed right, are great for catching people’s attention and deliver information in a creative, visually-centered manner. Today, …

George Orwell’s Letter On Why He Wrote ‘1984’

In 1944, three years before writing and five years before publishing 1984, George Orwell penned a letter detailing the thesis of his great novel. The …

How To (Really) Get The Word Out About Your Startup

By Nate Kontny6 minute Read<p>Have you ever asked, “How do I get people other than my mom to visit my site?” I have. I’ve asked it a lot.<p>Most books on …

15 Business Etiquette Rules Every Professional Needs To Know

The rules are slightly different from standard social settings, yet business schools rarely discuss professional etiquette topics.<p>In her new book "The Essentials Of Business Etiquette," Barbara Pachter writes about the specific skills professionals need to understand when presenting themselves in a …

26 Awesome Books Every Entrepreneur Should Read

In <i>The 7 Habits of Highly Effective People,</i> author Stephen R. Covey presents a holistic, integrated, and principle-centered approach for solving …

3 Apps to Help You Write a Marketing Plan

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You might have a great product or an excellent service but your business won't grow unless people know you're out there. That requires marketing -- online, mobile, on Google, Facebook, direct mail or even printed flyers on doorstep. But …

How to Optimize Your Business Blog [Checklist]

<b>Your business blog is one of the most powerful tools in your toolbox.</b> But how do you know that your lean, mean lead generation machine (aka your …

#7: How to Get More Facebook Fans - Amy Porterfield | Online Marketing Expert

FREE DOWNLOAD<p>Looking for list-building ideas and inspiration?<p>This free (and highly detailed) cheat sheet will give you 20 smart strategies to help …

The 4 Weapons Of Exceptional Creative Leaders

Charles Day outlines four perhaps unexpected but effective weapons that the best creative leaders use in their battle for creativity and profitability.<p>For the leader of a company powered by creativity, the difficulties of navigating today’s complex marketplace are compounded by the fact that, in …

CHART: Here Are The Most Effective Local-Mobile Targeting Strategies

Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles.<p>But does it deliver? According to many accounts, it does. Not surprisingly, retailers, brands, and agencies are scrambling to hone their location-based approaches. A recent survey …