Wesley Dunton

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Confessions of a media buyer: ‘It’s a game right now of how cheap you can be’

For media buyers, the last few years have been rough. The days of 20 percent commission rates are over, with clients moving to a head count model …

Advertising Industry

Facebook Failing On Fake News -- But There's A Better Way

It feels almost like “Groundhog Day”: the top brass at Facebook saying, “Oh, did we get it wrong? Were you offended by what we did? We didn’t mean to …

Fake News

Battle Over A Tweet Could Reshape Online News

Digital rights groups and news associations are slamming a judge's recent ruling that Time, Yahoo and other publishers may have infringed copyright …

Inside BuzzFeed's pivot to programmatic advertising - Digiday

Once one of the most high-profile programmatic holdouts, BuzzFeed has embraced the automated ad business to the point that last week it opened its …

Advertising Industry

How Brands Can Survive and Thrive in the Post-Organic Apocalypse

The "Facebook Apocalypse" dominated conversations at Social Media Marketing World 2018, as brands prepare for a post-organic new world order. But for …

The Onion Offers the Definitive Explanation of the Economics of Online Publishing

In a post headlined "Report: We Don't Make Any Money If You Don't Click The Fucking Link," The Onion this morning published what may be the …

We’re pulling the plug on Facebook (10 Photos)

Is Google AMP The End Of Email As We Know It?

Google’s announcement that it is previewing Accelerated Mobile Pages (AMP) in Gmail has drawn both cheers and brickbats. Marketers wonder: Is this …

The Last Thing Your Audience Wants From You is More Content

Facebook recently announced some big changes coming to their newsfeed algorithm that impacts brands of all sizes. As the social ecosystem of …

Like the changing of the seasons, publishers (again) turn to micropayments

With digital ad revenue harder to come by, a growing number of publishers are considering micropayments again, albeit from different angles.<p>In the …

Payment Systems

Declining Facebook reach squeezes publishers’ branded-content business

The decline of organic reach on Facebook is affecting publishers’ branded-content studios, too.<p>Over the past six months, the amount of money …

Advertising

Vox Media Cuts 50 Employees

Vox Media Inc., the owner of news and lifestyle websites like SB Nation and Eater, is laying off about 50 employees, a sign that Facebook Inc.’s …

Google says AdSense Auto ads will ‘take care of the rest’ for publishers

Google has today (February 21) announced AdSense Auto ads, a new feature to its adtech offering which it claims will help publishers better monetize …

Machine Learning

Google 'Freshness' Algorithm May Still Cause Dips In Website Traffic

Google challenges marketers all the time by changing its algorithm often. One change that occurred in early 2017 might still be affecting some …

SEO

The Single Most Important Number in Digital Advertising

Management at various social media companies are all saying the same thing.<p>The management teams at <b>Facebook</b> (NASDAQ:FB), <b>Twitter</b> (NYSE:TWTR), and <b>Snap</b> …

Inside the Two Years That Shook Facebook—and the World

One day in late February of 2016, Mark Zuckerberg sent a memo to all of Facebook’s employees to address some troubling behavior in the ranks. His …

‘We’re in the middle of a reckoning’: At digital media gathering, new reality sets in

A year ago at the IAB Annual Leadership Meeting, Procter & Gamble marketing head Marc Pritchard shook his fist at digital platforms and digital …

Digital Advertising

Facebook's new slogan: 'If you think we're not good for your business, leave'

Facebook is famous for the mantra "move fast and break things." But these days, the tech giant is all about time well spent, and with that comes a …

Advertisers Turn To People-Based Marketing, Plan To Stop Using Cookies

The top three factors limiting the success of digital ad campaigns are audience reach at 30%, targeting inaccuracies at 27%, and anonymous ad …

Google will mark non-HTTPS sites as “not secure” in Chrome starting this month (Updated)

<b>Update (07/03/18):</b> Just a simple reminder that Google Chrome will mark unencrypted websites as “not secure” sometime this month. Make sure to get your website encrypted if you do not want Google to call you out on the address bar in the Chrome browser.<p><b>Original article:</b> Over the past few years, …

The New Facebook Algorithm 2018: Everything Marketers Need to Know

<i>Too busy to read? Just click the play button below to listen to this post.</i><p>The Facebook algorithm is constantly evolving in order to provide a better …

Social Media

Will We Ever Be Able to Upload a Mind to a New Body?

In <i>Altered Carbon</i>, the body no longer matters. As one character quipped: “You shed it like a snake sheds its skin.” That’s because the human …

Want Your Video to go Viral? The Rules Have all Changed

Gone are the days of the "post and pray" approach, where a brand would run a piece of video content and hold its breath for a total revenue lift.<p>Think about the online content you consume and share the most. Most likely, it's video. Whether it's a Facebook ad for something you're actually tempted …

It’s Time for a Reboot of Influencer Marketing

All that Twitters is not gold: That’s the takeaway from a recent blockbuster New York Times report that revealed that celebrities often buy fake …

Advertising Industry

The publisher's survival guide to the post-Facebook era - Digiday

The end is nigh. Facebook is making major changes to its news feed that will deprioritize publisher content in favor of “friends and family.” This is …

Facebook, Apple, Alphabet, earnings preview: The "big tech" backlash has yet to reach Wall Street

A flurry of earnings from the world's biggest tech companies are this week expected to show consumer and investor appetite has not yet been dampened …