Wes Ledford

155 Flips | 8 Magazines | 9 Likes | 6 Following | 10 Followers | @WesLedford | Keep up with Wes Ledford on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Wes Ledford”

Why Digital Marketers Should Be More Like Personal Shoppers

When you customize the experience to fit the customer, everyone wins.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As a Christmas present a few years ago, my wife set up an appointment for me with a personal shopper. The clothes he picked were great, but the personalized …

Customer Experience

Digital Marketing Trends In An Era Of Constant Change

Digital marketing has changed the way in which marketers brand and market their organizations. More importantly, it is constantly changing. The techniques that used to work no longer do, so new techniques are always evolving. The good news is that it is not expensive to try out many of these …

Marketing

What Is The Future Of Digital Marketing?

History has a tendency to repeat itself, and with digital marketing in particular, there is a pattern of disruption.<p>After finding that B2B organizations are not getting the most value out of the old digital marketing playbooks, our company decided to create digital marketing frameworks. These …

Marketing

Google Search Takes Another Big Step Towards a Mobile-First World

Google has made another big step in its shift towards mobile, by starting to link to the small-screen rather than desktop versions of many websites.<p>A …

Here's Everything You Need to Know About Google's 'Speed Update'

Earlier this year, Google announced a big change to the way they factor search rankings. For the first time, website loading speeds on mobile devices …

Misconceptions of Social Media Marketing: 6 Myths Busted

Social Media may have started out as a free site “where kids goof off,” but it has now become an important and powerful marketing tool for all …

UX In Contact Forms: Essentials To Turn Leads Into Conversions

UX In Contact Forms: Essentials To Turn Leads Into ConversionsUX In Contact Forms: Essentials To Turn Leads Into ConversionsKate Sipkina & Olga …

6 Email Metrics You Have to Track

If you track nothing else, be sure to track these numbers to find out how effective your email campaigns are.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following excerpt is from Robert W. Bly’s book</i> The Digital Marketing Handbook. <i>Buy it now from</i> Amazon | Barnes & Noble | …

Smart Advice for Professionally Editing Your YouTube Videos

Once you're in the post-production phase, these tips can help you craft a video that looks like it's straight out of a Hollywood production studio.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following excerpt is from Jason Rich’s book</i> Ultimate Guide to YouTube for Business. <i>Buy</i> …

7 Search Engine Optimization Tools Every Content Publisher Should Know

Publishing content at scale is a painstaking task, even when it’s a labor of love. Continue reading...

Google has made it official: The internet is now mobile-first

This may go down in history as the week the mobile web became <i>the</i> web.<p>On Monday, Google began indexing and ranking pages on its search engine based on the mobile versions of websites rather than the desktop ones, the company announced. The change may seem minor, but it underscores how Google views …

Why your brand's destiny lies in the data

Every conversation we have with our customers, from travel tips in an online lifestyle blog to a Google search, the subject line of an email …

Google has made it official: The internet is now mobile-first

This may go down in history as the week the mobile web became <i>the</i> web.<p>On Monday, Google began indexing and ranking pages on its search engine based on the mobile versions of websites rather than the desktop ones, the company announced. The change may seem minor, but it underscores how Google views …

Live Video Tips For Your Business

Live video may well be the catch cry of 2018, and if you’re not doing it, your business may suffer if your competitors take it up. Video is a …

Digital Marketing Trends Are Evolving: Here Are 4 Ways You Can Stay Relevant

What are you creating in the video realm? You're not? Because everyone else is.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Marketing has always been on the move in terms both of how it's both defined and executed. From the early days of the telephone and wireless transmission to …

The Five Biggest Myths of Consumer Psychology

“It’s boring. There’s no way that will catch people’s attention.”<p>This was said by a senior marketer at a very large consumer brand, reacting to an …

Why Cost Per Click Doesn’t Matter (And Why You Should WANT to Pay More)

When bidding for terms on Google AdWords, there is always a single metric that gets people hung up.More often than not, cost per click is a big pain …

Three Finger Exercises Every Guitarist Should Know

2.7K<p>SHARES<p>Darrell Braun, one of our favorite-ish YouTube bloggers, usually compares different makes and models of guitars in his videos. Once in a …

Guitar

Marketers have more data than ever, so why aren’t they better at experimentation?

As marketing is being transformed by advances in our ability to collect and manage data, the industry is becoming more ‘scientific’. This is why …

68 Percent of Employees Are Disengaged, But There Is a Scientifically Proven Way to Boost Engagement | Inc.com

Your team is one of your most valuable assets when it comes to achieving the mission you have for your business. Not only do they increase your bandwidth, but they bring new ideas, perspectives, and insights as to how to serve your customers better.<p>But even though adding employees to your team can …

Employee Engagement

How to Create a Marketing Funnel That Will Increase Sales and Profits

Learn what types of content will move consumers through the funnel and help you earn conversions.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It takes time to convince people to make a purchase. One of the best ways to move people through the buyer journey is to create a conversion …

Why you don’t need marketing automation

You've likely received the e-mails – the spam disguised as genuine personal interaction. They're often casual and friendly and might refer to an item you recently purchased or content you downloaded. They usually address you by name. But they're not sent by a friend – or even a human, for that …

How to put a data-driven marketing strategy in motion

<b>Data-driven decisioning is the zeitgeist of contemporary marketing practice, but barriers to entry, such as lack of quality data and skillsets, etc,</b> …

17 Stats And Facts Every Marketer Should Know About Video Marketing

Leveraging video marketing is a <i>powerful</i> strategy to promote, brand, and grow your business online. More consumers are interacting with videos today than ever before and, in 2017, it’s vital to boost and ramp up your video marketing to connect with your audience.<p>Videos have a compelling way of …

27 Psychological Hacks That Will Make Your Content Convert

Content marketing can seem too indirect.How are you supposed to create compelling content that also encourages purchases?Yes, you could include a …

7 Creative Content Distribution Tactics You Aren't Using | Inc.com

Few revolutions have transformed marketing like social media. At the press of a button, marketers can broadcast their content to thousands, even millions, of people in an instant. It makes sense that social sharing has become a key strategy for engaging fans and deepening brand …

Marketing

Skip Labor Day For Back-To-School Email Promotions

New data from GoDaddy suggests that Americans are more likely to open back-to-school emails than email promotions touting Labor Day.<p>Emails without …

Paid-Search ROI Continues To Fall

A report released Tuesday implies that during the past six years, the effectiveness of paid-search and online video marketing fell at a slightly …

Marketing

How to win the SEO game when you don't have time to play it

SEO — or search engine optimization — is, like many things, too often taken for granted. The subtle nuances of SEO are often ignored with businesses all over the world incorrectly choosing to ignore SEO opportunities on a regular basis.<p>All too often, you see companies do a number of offline …

Data sets to play with while learning Data Science and Deep Learning

Most of the learning of different data science techniques comes through actually working with data. However, this can quickly become a time consuming …