Weng Wan Ying

27 Flips | 5 Magazines | 5 Likes | 3 Following | @WengWanYing | Keep up with Weng Wan Ying on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Weng Wan Ying”

Digital Execs Shift Time/Attention To New Programmatic Ad Formats

Programmatic media buying for emerging formats -- and the related issues involving cross-channel measurement and attribution -- are the two topics …

Marketing Campaign Planning to Capture Attention

How Social VR Will Change How We Interact Online

<b>Virtual reality and social media experts explore how immersive technologies will change the way people interact online.</b><p>At the recent F8 Conference, …

Virtual Reality

7 Exercises to Get Thighs + Buns of Steel

You already know you should never skip leg day. How else are you going to stand up all day at all those summer music festivals you’ve got planned? Luckily for us, there are plenty of ways to pump up your thighs and get a great quad workout in less than 15 minutes a day. You can run with your dog, …

Abs and Butt Boot Camp

Customer Experience Is the Future of Design

There was a time when businesses could depend solely on the quality of their products to bring in new business. Success came from a company’s sole …

Customer Experience

How Small Brands Can Expand Their Audience Directly Through Video Marketing

In a previous post, we looked at how YouTube can be a springboard for advertisements to bring big brands into the important cultural conversations of …

Marketing

How Is Gen Z Using Social Media?

Share<p>http://adweek.it/1RzVgs6<p>copy

Apple's biggest problem is a marketing problem

<i>Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.</i><p>Caring is hard.<p>We go around claiming we do it. We even say we care about others on occasion.<p>Inside, though, there's often a little voice that tells us otherwise.<p>It focuses us on our immediate needs, as …

How to Create a Mobile First Marketing Strategy

With the number of worldwide smartphone users expected to surpass 2 billion in 2016, mobile marketing is a must-do for every business. An estimated 28 percent of sales are now conducted on mobile devices, estimates CIO. Unfortunately, in the rush to engage consumers, brands often fail to follow …

Website Logo Placement for Maximum Brand Recall

<b>Summary:</b> Users are 89% more likely to remember logos shown in the traditional top-left position than logos placed on the right.<p>Showing a logo in the …

Facebook launches ad platform to help brands create 'immersive' ads

Mark D’Arcy, the chief creative officer at Facebook Creative Shop, the social media giant's in-house ad agency, told a press briefing today that …

How to Make a Personal Brand Statement

In this ever changing digital landscape, personal brands have become the “go-to thing.” Building your own mini brand online allows you to cultivate …

Personal Branding

Disney Proves That Profitable Marketing Is About Brand Stories

Marketers are often told that storytelling is the key to branding. That your brand needs a story in order to give your products context, meaning, and emotion. The concept of “content marketing” often gets thrown into the argument since it’s such a good instrument for storytelling. Some marketers …

Marketing

Brand Essentials: How to Create an Authentic Brand Story

In our previous post, we talked about how you can utilise “lean” startup principles to start building your brand. Today we will look into the six …

Product Management

King of the Broadcast

before<p>after<p>Established in 1992, the Premier League is, not to be redundant, the premier English professional league. As a corporation, it is owned by …

English Premier League

The Inside Story of Uber's Radical Rebranding

Today, millions of people around the world will turn on their smartphones and scan their screens for the black-and-white Uber icon, only to find it …

Ad Exec Reveals How Brands Trick You Into Buying Crap You Don’t Need

In a capitalist society the only real moral imperative is to consume. And whether we have the cash or not, you can always count on Americans to keep …

Here’s How Far Super Bowl Marketing Has Come in Its 50-Year History

During the first Super Bowl a half-century ago, Green Bay Packers coach Vince Lombardi threw a fit when the second-half kickoff had to be done over. …

Hilton targeting millennials with affordable hotel brand Tru

Hilton Worldwide is targeting young travelers with a new brand of affordable hotels that it says will shake up the sleepy midscale hotel market.<p>Dubbed Tru by Hilton, the brand will take on familiar roadside names like Comfort Inn by Choice Hotels and Fairfield Inn & Suites by Marriott with a focus …

Maki-San - Branding

Maki-San is a branding study of a sushi store in Singapore. It's a very interesting and graphic approach to promote the first custom sushi store to …

$5 million Super Bowl ads called 'no-brainer'

The website-building platform Wix has teamed up with DreamWorks to return to the Super Bowl.<p>This year's ad will feature the characters from "Kung Fu Panda 3" as they try to get Mr. Ping's noodle restaurant off the ground.<p>Relative to some of the other brands showcasing at the big game, Wix is not …

The ultimate ten-minute workout: No weights, no gym, just you

You don't need to spend hours in the gym to get fit — if you can find 10 minutes, you can do it.<p>I call this the pyramid workout, and it's far and away my go-to routine because you can do it anywhere, anytime, with anyone. No equipment or large space is required. I do this in my bedroom when I don’t …

Workouts

5 Podcasts That Will Give You a Leadership Edge

Listening to these podcasts will make you smarter, tougher, and more business savvy.<p>Ever since NPR's <i>Serial</i> broke the internet last year, it seems like we've been in the middle of a podcast boom. But while podcasts like <i>Serial</i> can be fun and fascinating to listen to, there are some podcasts that are …

The Most Common Mistakes Companies Make with Global Marketing

Marketers often find themselves at the forefront of a company’s global expansion. The marketing team is usually responsible for carrying out the market research that will determine where a company should expand, and it’s usually charged with creating a plan for attracting customers.<p>As a former …