Wendy Klotz

14 Flips | 3 Magazines | 1 Like | @WendyKlotz2015 | Keep up with Wendy Klotz on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Wendy Klotz”

Transmedia Storytelling: From Ideation to Campaign, It Takes a Village [Infographic]

Recently someone asked how our best practices team at SAS approaches storytelling and my short answer was, "<i>It takes a village</i>." But that's only part …

Publisher or Author? Whose Job Is it to Innovate Anyway?

A still from Addison’s Tales, Jerome Goerke’s studio Wivern Digital.Forging a new, open synergy between creators and publishers will better position …

Google Is Millions Of Miles Ahead Of Apple In Driverless Cars

Last week’s “exclusive” in the Guardian claiming to “confirm Apple is building self-driving car” raised quite a buzz. Much of that buzz was skeptical, with many pointing out that the facts failed to support the Guardian’s conclusion.<p>The logical leap that Guardian made was that an Apple engineer’s …

Autonomous Cars

Tube strikes: Petition for driverless trains takes off

A petition calling for the introduction of driverless Tube trains has taken off thanks to a Westminster cabinet member.<p>The petition, addressed to the …

When Should You Hire Home Care For Your Parent?

No matter where loved ones calls “home” – the house they’ve lived in for 40 years, the seniors-only apartment building they moved into last year, the mother-in-law suite you added to your house a couple of years ago – there’s probably going to come a time when home care can help them stay “at home.”<p>…

Pitting Grandma Against Her Caregiver - Institute for Policy Studies

<i>A new infographic from the Institute for Policy Studies and the National Domestic Workers Alliance about the home care industry.</i><p>Learn More:<p>[accordion …

Grandparents

Court Rules Home Care Workers Are Entitled To Minimum Wage & Overtime

A federal appeals court has upheld a rule requiring home care agencies to pay the federal minimum wage. Other classes of workers remain uncovered.<p>Nearly two million U.S. home care workers have won the right to a protection most people take for granted: the federal minimum wage.<p>On Friday, a federal …

Obama administration wins fight to give home care workers a raise

President Barack Obama can finally fulfill a promise he made to home care workers four years ago to give them more pay.<p>The Court of Appeals for the …

A Day In The Life of an Electric Car

In this TFLcar review Nathan and Emme spend a day living and testing BMW’s electric car, the i3.<p>Owning an electric vehicle is a totally different …

You'll be riding in a self-driving car by 2020, says Nissan

The idea of self-driving cars is all well and good, but when exactly are we going to be able to get behind the space where the steering wheel used to …

Audi's R8 e-tron electric supercar can now drive itself

Slowly but surely, Audi is getting closer to realizing Will Smith's wildly futuristic motor from <i>I, Robot</i>. At CES Asia, the company has revealed an updated version of its R8 e-tron electric supercar with self-driving capabilities. A bevy of sensors have been rigged up inside, including a laser …

Nissan Leaf

A Story Of Brand Marketing: Why GE Is An Awesome Content Creator

Brand recognition in the twenty-first century is an uphill battle, but with a bit of forethought, any brand can position itself where the users are. …

Marketing

Technology Is for Storytelling, Not Just for Looking Trendy

Has this been done before? It's an honest question that marketers always ask when considering using new technology to tell their stories. Who wants …

Commuting

From Bedtime to the Boardroom: Why Storytelling Matters in Business

This story appears in the April 2015 issue of <i>Entrepreneur</i>. Subscribe »<p>It’s one of the biggest buzzwords in business—<b>storytelling</b>—and it’s how savvy companies are satisfying the public’s never-ending hunger for content. With compelling characters, relatable plots and, most important, authenticity, …