Wendazidah

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The Most Powerful Thing Small Businesses Need to Succeed

Each week, small business owners and managers are bombarded by countless blog posts, articles, and how-tos on marketing their companies. Many are …

Small Business

Public Relations Internship - My Experience | Katherine Pham

What is Public Relations?

Why Public Relations is Important for your Business

Most business executives dub PR as 'free advertising.' This could not be farther from the truth. It neither is advertising, nor is free.<p>Most business executives dub PR as 'free advertising.' This could not be farther from the truth. It neither is advertising, nor is free. As a matter of fact, it …

Airbnb and Uber are changing the public relations business

A deck describing how Airbnb and Uber are changing the agency business and public relations.<p>Areas include: on demand; new markets; workflow; transparency; media disruption; rating systems; and accreditation.

Crafting Your Story: Public Relations Expertise For Your Business

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.<p>Public relations can be a powerful and effective marketing tool for your business, but it’s more than just sending out a press release. It is about …

Public Relations

5 Ancient Public Relations Secrets

This story originally appeared on PR Daily<p>The practice of public relations is not what it used to be.<p>In the past, great care and effort went into crafting messages and pitch development. For example, when Julius Caesar wrote his compelling pitch in 50 B.C., his vivid portrayal of military exploits …

Marketing

Why Content Marketing is Imperative for the Future of Public Relations

Whether you’re considering media relations, brand journalism or managing corporate communications, content has always played an essential part of …

Public Relations

Public Relations Expert Shares How to Communicate More Effectively

<i>By Christine Condon</i><p>Public relations expert Jennefer Witter has something to say to women in business about the language that we use. As the founder and CEO of The Boreland Group, a public relations agency in New York City, and the author of The Little Book of Big PR, Witter speaks with authority on …

Inbound marketing and public relations are sisters in business

<b>The inbound marketing approach has a lot in common with public relations, writes Craig Pearce.</b><p>Establishing credibility and engaging target audiences …

Why Are There So Many Women in Public Relations?

The field is nearly two-thirds female. Is it because of a lack of better options—or is it, in fact, the best possible option?<p>About a decade ago, Adriana Sol was helping design ads in Miami Beach when she realized the advertising trade’s nit-pickiness was slowly draining her energy.<p>“Everything was …