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Michael Zauzigadded this to Machine Learning and The Future
Brands Seek Deeper Insights From AI

Brands Seek Deeper Insights From AI

The Wall Street Journal. - Nat Ives

Marketers increasingly are using AI tools to try to show the right people the right messages at the right time. For many, the next step is to learn something deeper from the results. “I can answer specifically why a particular decision was made,” said Steve Nowlan, senior vice president of decision …

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