Advertising's New Frontier: Talk to the Bot
This month, with little fanfare, the most popular chat app among teens in the U.S. launched a feature that could be the future of advertising. Or, at the least, it marks the dawn of a new age in how brands engage. People conversing directly with brands via bots. I call it chatvertising.
CristianCataldo flipped this story into CrossThinking •3522d