Vuk Vuckovic

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Why startups and entrepreneurs need a smart patent strategy [Q&A]

Ken Seddon is the CEO of the non-profit patent protection network LOT. The organization’s members include Google, Red Hat, Lenovo, Pega and other big …

When Should Entrepreneurs Write Their Business Plans?

It pays to plan. Entrepreneurs who write business plans are more likely to succeed, according to our research, described in an earlier piece for Harvard Business Review. But while this might tempt some entrepreneurs to make writing a plan their very first task, our subsequent study shows that …

15 Daily Habits Highly Successful People Have (and the Rest of us Probably Don't)

The people who achieve the most in life don't conduct themselves like everyone else.<p>The people who achieve the most in life don't conduct themselves like everyone else. They're disciplined, figure out which routines help them succeed and religiously stick to those daily habits. Here are a few you …

Success

How Best To Position Your Company To Rank Well on Google

We can talk about playing the Google game, but we all know it’s more serious than that. Google rankings matter … a lot. And while Google will never reveal all of its secret algorithm, those of us in the know can help you stay on top of best Google practices both now and in the future. For over 18 …

SEO

7 Devastating Startup Mistakes That You Don't Have to Make

You don't know what you don't know. These all-to-common startup mistakes are 100% avoidable with a little help.<p>I receive too many calls from founders seeking help after they've made a devastating business decision. It's sad in general, but especially since many of the mistakes that commonly take …

Entrepreneurship

Five Unbeatable Tips for New Start-ups to Build a Strong User-base

In the fledgling stage, one of the key worries of a start-up is to build a strong user-base<p>3 min read<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>To ensure that a startup doesn’t miss a single customer is a challenge. The competitive start-up industry involves …

Washé raises $3.5 million for its on-demand car washing service and biz platform

Another startup wants to make on-demand car washing work, where others have failed. Washé, a Boca Raton-based service for on-demand washes, has raised $3.5 million in seed funding to continue to grow its business, which involves a mobile app consumers use to connect with Washé’s network of around …

CRM vs. Marketing Automation: Do You Really Need Both?

In today’s modern selling landscape, there are a number of tools out in the marketplace that claim to improve your sales and marketing effectiveness. …

The 5 Crucial Features of a High-Converting Landing Page

Convincing people to visit your website might be tough, but the real challenge is convincing them to convert once they get there.If your content …

Contrarian Take: Don’t Start Your Content Marketing with “What Do My Customers Want?”

If you’re in the business of content marketing, I know you’ve seen advice like this: “Start with your customer personas.” “Create content that will …

Marketing

The Definitive Guide to Instagram Analytics: So Much More Than Just a Pretty Picture

Use the photo-sharing platform to track your customers and viewers. Then compile the Instagram analytics your business needs. Here's how.<p>18 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>Lesya Liu is a social media strategist and a photographer. She specializes in combining</i> …

Social Media

A Total Beginner’s Guide to Building a Social Media Strategy

For all businesses, creating a consistent social media strategy is a must. Social media is an enormous market for growing the awareness and customer …

How “Smart Contracts” Could Transform the Entire Financial World

Everyone has now heard about Bitcoin, the cryptocurrency on the Internet. It enables secure, anonymous and immediate money transfers without the …

What Is Blockchain?

An overview of the technology everyone is talking about.<p>Blockchain might seem like magical fairy dust that companies throw about that suddenly sparks …

12 Growth Hacking Techniques You Can Try This Week

article<p>Here are 12 growth hacking techniques you can start doing right now to see immediate results and leave the competition in your rear …

Growth Hacking

Aspiring Entrepreneur? Consider Perfecting Something That's Already Built

A franchise is the fast track to business ownership.<p>7 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Some entrepreneurs are interested in building a business from the ground up, maintaining control and determining the direction of the business. Other entrepreneurs prefer to …

Small Business

6 Businesses That Need to Be Launched Right Now

We asked entrepreneurs the one idea they wish someone would create to help their company.<p>4 min read<p>This story appears in the March 2018 issue of <i>Entrepreneur</i>. Subscribe »<p>Entrepreneurs always need more -- more help, more time, more insight. So we asked: What's the one product you wish someone would …

Entrepreneurship

10 digital tools to grow your Instagram following

Any business serious about long-term success needs to focus on increasing its brand visibility through social media. However, with so much …

How to Track Overall Marketing Performance for All Channels

Marketers typically measure the performance of campaigns and channels. For email, the key metrics could be opens, clicks, unsubscribes, and sales. …

Google’s Chrome ad blocking arrives today and this is how it works

Google is enabling its built-in ad blocker for Chrome tomorrow (February 15th). Chrome’s ad filtering is designed to weed out some of the web’s most annoying ads, and push website owners to stop using them. Google is not planning to wipe out all ads from Chrome, but it will be blocking all ads on …

Programmatic Advertising: Benefits, Trends, and Solutions [Infographic]

Programmatic advertising is no longer optional for marketers who want to remain competitive. Over 60% of marketers use programmatic ads for brand …

Episode 136: Use These 3 Facebook Messenger Blueprints to Acquire More Customers, Leads, & Subscribers

Are you using Facebook Messenger as an acquisition channel, but aren’t sure if you’re using it strategically or as strategically as you could?Then …

How Can Brands Effectively Use Influencers? This Marketing Company Explains Its Strategy

Influencers, they’re just like us—or at least that’s the message they’re trying to convey to the average person who lacks thousands or even hundreds …

Public Relations

5 Podcasts That Marketers Should Pay Attention To

Take it from the Dalai Lama: "When you talk, you are only repeating what you already know. But if you listen, you may learn something new."<p>According to the IAB Podcast Advertising Revenue Study conducted by PwC, podcasting is growing. Why? Because it offers a more personal and authentic way to …

Marketing

Can blockchain democratize education? This startup seems to think so

Without much fanfare, recent advances in technology have helped provide quality education to people across the world. Cloud applications helped us create classrooms that defy geographical barriers and span across thousands of miles. Artificial intelligence and machine learning helped make up for …

A real electric jet is just around the corner and it will change flying forever

On Thursday, electric aircraft start-up Zunum Aero announced its plans to introduce a 12-seat hybrid-to-electric jet by 2022.<p>"With this announcement, we are coming out and saying our initial product will be a nine to 12 seat airplane," Zunum CTO, Matt Knapp told Business Insider in an interview. …

How Will Digital Transformation Change the Marketing Funnel?

The marketing funnel goes something like this: Awareness, interest, consideration, intent, evaluation, decision. Normally, marketing is responsible for the first part of the funnel, and then sales takes over toward the end. However, the digital transformation has changed — and is continuing to …

Marketing

10 Marketing Influencers That Every Entrepreneur Can Learn From

Keep up with the trending social media topics with these influencers.<p>VIP Contributor<p>Founder, Market Domination Media®<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Digital marketing constantly changes. New trends like behavior-based email workflows, multivariate testing and influencer …

Marketing

In Just 7 Words, Apple CEO Tim Cook Shows Why the Future of Apple Might Be Doomed

Apple just announced a lot of exciting new products and features. But here's why Tim Cook's long-term vision might fall short.<p>At Apple's Special Event on Tuesday, the company unveiled its latest smartphone--known as the iPhone X--which will include facial-recognition software and a $999 price …

Tim Cook

What Generation Z is Teaching Us About the Future of Digital Marketing

Over the last decade, brands and their marketing agencies have been scrambling to understand how to better engage Millennials. More recently, the conversation has expanded to consider the enigma of the generation that’s following them — Generation Z. <br>It’s tempting to think of Generation Z, the …

Digital Marketing