Vivi

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The Psychology of Writing and the Cognitive Science of the Perfect Daily Routine

Reflecting on the ritualization of creativity, Bukowski famously scoffed that “air and light and time and space have nothing to do with.” Samuel Johnson similarly contended that “a man may write at any time, if he will set himself doggedly to it.” And yet some of history’s most successful and …

The Psychology of Trust in Work and Love

<i>“When you trust people to help you, they often do,”</i> Amanda Palmer asserted in her beautiful meditation on the art of asking without shame. But what does it really mean to “trust,” and perhaps more importantly, how can we live with the potential heartbreak that lurks in the gap between “often” and …

A Simple Exercise to Increase Well-Being and Lower Depression from Martin Seligman, Founding Father of Positive Psychology

<i>“When [a man] has fair health, a fair fortune, a tidy conscience and a complete exemption from embarrassing relatives,”</i> Henry James wrote in his diary, <i>“I suppose he is bound, in delicacy, to write himself happy.”</i> More than a mere philosophical contemplation, however, James’s observation presages …

The 2 Psychological Factors Motivating Customers to Buy

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you work in sales (that is all of us in some way, right?), it is helpful to understand the psychology behind how buyers make their buying decisions. Start with these three steps:<p><b>1. Current dissatisfaction.</b> Every purchase decision …

Customers

What the Psychology of Suicide Prevention Teaches Us About Controlling Our Everyday Worries

<i>“We must gain victory, not by assaulting the walls, but by accepting them,”</i> wrote James Gordon Gilkey in his 1934 guide to how not to worry. <i>“Don’t worry about popular opinion … Don’t worry about the past. Don’t worry about the future. … Don’t worry about anybody getting ahead of you,”</i> F. Scott …