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The first principles of programming

It’s often said that there are two ways the human mind views growth: either the fixed mentality or the growth mentality. In the fixed mentality, human growth is a function of destiny: no matter how hard you try, you can never grow beyond what innate factors have prescribed for you. The growth …

How two companies hooked customers on rarely used products

Larry Page, CEO of Alphabet (the company formerly known as Google), has a quirky way of deciding which companies he likes. It’s called “The Toothbrush Test.” According to the New York Times, when Page looks at a potential company to acquire, he wants to know if the product is, like a toothbrush, …

When Designing A Customer Experience, Remember The Human Experience

How customers perceive and experience your business – how it feels to them and what it <i>means</i> to them–is never as simple as those of us who design customer experiences would like it to be. For one thing, a customer experience is made up of a dazzlingly vast number of impressions, some of which are …

Customer Experience

Mockup Plus 1.09 Release

A Dozen Lessons about Minimum Viable Products

• <b>“It’s only cheap to build 2-3 person companies with sweat equity. The minute you start paying engineers you will realize it is quite expensive.” Bill</b> …

Why This Tech Company Hires People With No Experience

Sometimes direct experience isn’t what makes someone the best fit for a job. This CEO explains.<p>Having years of experience sounds like a resume booster that could put you ahead of others when you’re looking for a job, but the tech platform JumpCrew intentionally recruits people without a sales …

10 of the best new graphic design tools for February

Just when you were starting to think February might be a slow month, along comes a slew of innovative new tools for graphic designers to crank things …

5 Business Strategies To Boost Your First Quarter Sales

Stop wasting money on ads that don't work and start using these tips to make more sales.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You might have succeeded in turning a great idea into a business, but if you can't get people to purchase your product or service, you don't really …

Why Some Startups Succeed (and Why Most Fail)

There is a consistent set of factors that lead to startup success and failure.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Over the last two decades of building and running businesses, and the last couple of years working full time with dozens of startup founders and CEOs on their …

3 Strategies to Nail Before You Launch Your Social-Media Campaign

Planning and metrics are key to any successful marketing effort, yet many entrepreneurs rush into the social conversation with little idea of what they hope to accomplish.<p>When I talk to small-business owners, they often tell me they're “doing” social-media marketing. I’m always glad to hear this, …

How to Build the Best Marketing Strategy You Can Using Only Free Tools

With what is available for free, there has never been a better time to bootstrap a startup.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As an entrepreneur, it is more important than ever for you to create an efficient marketing strategy. Because startups often have low budgets, …

The UX Audit: A Beginner’s Guide

Imagine you run an eCommerce website. You know that visitors find you in search engines and that they interact with your homepage. They even get …

15 Powerful Plugins For Photoshop And Sketch

Photoshop and Sketch are powerful tools widely used by designers and developers. Sometimes it might seem that features are endless. But it can get better.<p>What could help significantly increase the efficiency and quality of the work are powerful plugins.<p>Here you will find a list of 15 plugins for …

Tutorials

Steve Case: 3 Ways to Get Rich With the Internet's 'Third Wave' | Inc.com

We are in the middle of a revolution. The Internet of Things (IoT), which gained legitimacy in 2015, is predicted to grow to $1.7 trillion in 2020, from $655.8 billion in 2014, as more devices come online and platforms and services grow up around them. For vendors selling hardware and software to …

Entrepreneurship

Why bees could be the secret to superhuman intelligence

A tool inspired by swarming insects is helping people predict the future - making groups of people smarter than their members are by themselves.<p>Louis Rosenberg thinks he has found a way to make us all a lot smarter. The secret to this superhuman intelligence? Bees.<p>Rosenberg runs a Silicon Valley …

Artificial Intelligence

In the future, people will actually look forward to their daily commutes

Commuting isn’t fit for today’s or tomorrow’s workforce—it’s time for a people-centric upgrade.<p>For transport providers, commuting used to be a question of technology-driven efficiency: “How can we get people to work quickly, safely, and cheaply?” But we should be more ambitious, aiming for a more …

How to Start a Tech Company When You Have No Tech Experience

It’s the norm for aspiring entrepreneurs these days to want to build a tech-based business, be it a mobile app, a cloud-based service or a social …

Google's ad boss gave a big hint about how it can start making money from voice search

Google's SVP of advertising and commerce, Sridhar Ramaswamy, has revealed a number of details on how Google is going to monetize the shift to voice search in an interview with Credit Suisse analyst Stephen Ru at the bank's Technology, Media, and Telecom Conference — according to Seeking Alpha's …

The Only 3 Things That Matter if You Want to Be an Entrepreneur

<i>The Entrepreneur Insiders network is an online community where the most thoughtful and influential people in America’s startup scene contribute</i> …

5 Things the Most Successful Entrepreneurs All Have in Common | Inc.com

What do Spanx founder Sara Blakely, AOL co-founder Steve Case, and Dell's founder Michael Dell all have in common? Besides running their own powerhouse companies, they were also all winners of the Ernst & Young Entrepreneur of the Year Award--in 2002, 1994, and 1989, respectively.<p>It's an award the …

Entrepreneurship

How to Write a Small Business Marketing Plan

Starting a small business takes grit, passion, determination, and focus. Coming up with an idea that is profitable and fills a market need is no …

Marketing

Psychologists Say This Is How to Trick Your Brain Into Loving the Gym

Forget treadmill intervals, burpees, muscle-quaking planks, and that killer final climb in SoulCycle. Nope, the hardest part of working out is …

Lower Body Workout: 10-Minute Bodyweight Cardio That Works Your Legs And Butt

Lower body workout time! If you’ve only got 10 minutes, minimal space, and nothing but your bod to work with, you don’t have to choose between …

For abs hard as rock, plank like the Eastern Bloc

Over the past 15 years, as the "functional" fitness movement – with its emphasis on performance over aesthetics – has captured the hearts and minds of the industry as a whole, the plank has usurped the crunch as the personal trainer's go-to abdominal exercise.<p>You simply lie face-down on the floor, …

3tags.org is coming soon

What You Should Know About The App Design Process

And while this approach has become a truism in most of our industry, it’s far from obvious for anyone entering the field. A lot of articles have been …

New Neuroscience Reveals 4 Rituals That Will Make You An Awesome Parent

Every parent asks it at some point: <i>What is going on in my kid’s brain?</i>And if you don’t understand kids it can be hard to give them what they need to …

Kids

A/B Testing Made Simple: 4 Optimization Blunders to Avoid

Congratulations! If you’re considering working on conversion optimization for your website, then I’ll assume that you’ve built healthy traffic to …