Vinayak Katkar

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An Illustrated Guide to Indian Food-Tech - Part I - The Ken

Food-tech companies got a lot of attention from investors over the last couple of years. By attention, we obviously mean money.<p>However, things don’t …

Reliance Jio Impact: Online Advertising rates decline in India in November

4G operator Reliance Jio’s trial services, which started in earnest about three months ago, has disrupted the online ad industry by massively …

Marketing Through The Machine: How Purchasers Will Become Passive

Today’s consumers are used to the idea of an interface where they view a screen and manually interact through a device. That won’t be the case as …

The 25 Essential Books for Every Entrepreneur’s Library

No matter what stage you’re at in the entrepreneur journey, whether you just launched your first startup or have started several successful …

In Mobile Advertising, Timing Is Everything

The history of advertising shows that for any new medium, the industry tends to use the same approach that worked in the old medium. The first TV ad was produced by Bulova watch and it showed the image of the product with a voiceover — essentially the same as a radio ad. The first online ads …

Comparing the ROI of Content Marketing and Native Advertising

Many companies today rely on content marketing and native advertising to gain visibility for their brand — after all, 70% of people say they’d rather learn about products through content rather than through traditional advertising. But is either content marketing or native advertising a surefire …

The real reason Quirky, a startup that raised $183 million, went bankrupt in 6 years

There's been a lot of buzz covering the story of Quirky failing this summer (and filing for bankruptcy this week). It usually reads something like "venture backed company burns through mountain of cash without real business" or some other such garbage. I've found myself thinking a lot about the …

The digital ad business is broken, says former Forbes.com CEO

“The onion is slowly and surely getting peeled back.”<p>Jim Spanfeller isn’t talking about how he’s making onion soup, although he does run The Daily Meal, a popular site about food and drink. This ex-CEO of Forbes.com, former publisher of Yahoo Internet Life, and chairman emeritus of the Internet …

Marketing Copy Is Getting An Analytics Makeover

Over the last 20 years I’ve witnessed the massive impact technology has had on the marketing space, enabling it to evolve beyond a skill based largely on intuition and gut instinct (“It’ll work because it’s worked before….” “I’ve got a good feeling about this….”) into a precise, scientific, …

Marketing

Xiaomi, Not Apple, Is Changing the Smartphone Industry

Determining which customer to target first is one of the most critical decisions in the entrepreneurial process. Customers that are relatively less risky and more predictable can make it easier for new to firms gain a market foothold. One such set of customers is the nascent middle class in …

To Be a Successful Service Company, Shift Your Focus to Tech

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In broad economic terms, services supply markets and can facilitate arbitrage. Well-designed technologies, on the other hand, disrupt markets, improve arbitrage and unlock new applications.<p>That’s not to say service and tech have to be …

Time, Timelessness and the idea of Charity

Published on 28th September, 2014, in Mid-Day<p>The biblical, or Abrahamic, worldview informs the Western view, just as the Hindu worldview informs the …

Help Your Team Spend Time on the Right Things

What is the most common resource that’s always in short supply? The answer, of course, is time. This applies not only to your time, but to your team’s. It’s the one organizational resource that is neither expandable nor renewable. Therefore, making sure that time is spent in ways that will have the …

Shift to Programmatic Is Picking Up Speed

The ongoing shift from traditional ways of buying display advertising to programmatic buying through a demand-side platform (DSP) is picking up speed.<p>…

In A Digital World, Authenticity Can Make Or Break Your Brand

“Authenticity” has been a marketing buzzword since the late ’80s, yet like a pesky bee, it won’t buzz off. From TV host Katie Couric and Pope …