Vinay Krishnan

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10 Content Marketing Lessons from The World's Fastest Growing Websites

The media world is witnessing the changing of the guard. The new brash upstarts have embraced, integrated and are applying the technology of the …

7 Social Media Psychology Studies For Smarter Marketing

<i>This post originally appeared on the Buffer blog.</i><p>One of my favorite things about social media is that it’s still such a young and new form of communication. It feels too early to take anything as a given, so we’re all experimenting, testing and learning together.<p>“Europe's leading digital technology …

How Two Ex-Googlers Turned A Crappy Messaging Service Into A $100 Million App

Secret, the popular anonymous-sharing app, raised $25 million. Here’s how it went from poorly designed messaging app to red-hot startup.<p>Before Secret was Secret, the anonymous sharing app burning up the iTunes charts, it was Whispr, an ephemeral messaging service that incidentally had the same name …

The Beginner's Guide to Facebook Ads for Small Businesses

Rewind the clock a few years and you’d frequently hear people suggesting that Facebook is a great marketing channel because it was free to have a presence. If you built a good Facebook page for your business and attracted lots of fans, you’d have a valuable platform to talk to potential and …

5 Ways to Give Your Blog Content More Visibility

Shares 3K<p>How do people find your blog content?<p>Do you want to reach a larger audience?<p>Delivering your content to customers and prospects in different …

Which Marketing Channel Gives You the Most Bang for Your Click? [Infographic]

Consider the various online channels you use regularly to boost your business. Do you know which ones yield the highest return?<p>The following …