Victoria Grant

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How Is Broadcast Industry Being Shaped By New Age Content & Technology?

India has seen a paradigm shift in the consumption of content over the past few years. The broadcast industry in the last decade has expanded to …

The Drum goes behind the scenes at Neo@Ogilvy to meet the future stars of digital

The Drum has launched a video series offering a peek into Neo@Ogilvy’s up-and-coming future stars of digital who are transforming their business …

South Bank

TV Industry Struggles to Agree on Ratings Innovation

When Nielsen announced plans last year to offer Total Content Ratings, an initiative to measure audiences no matter what screen is being watched, …

Here’s How The Bill O’Reilly Ad Boycott Affects Fox News

Fox News is digging in as more than 50 advertisers yank their commercials from <i>The O’Reilly Factor</i>, reducing the amount of ad time during the show and ratcheting up the public relations pressure.<p>Media executives and journalists have been playing a guessing game of whether Bill O’Reilly can survive …

Sexual Harassment

Amazon's advertising business rumbles on

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>Amazon is getting serious about marketing its capabilities as an ad platform, after recently showcasing its advertising chops internally to employees for the first …

AdTech

Instagram Just Revamped Instagram Direct, Which Now Has 375 Million Monthly Users

Instagram revamped its Instagram Direct messaging feature—which now includes disappearing photos and videos, along with texts and reshares—and the …