Vineet Kumar Kapila

6 Added | 1 Magazine | 1 Following | @Vickykapila | Keep up with Vineet Kumar Kapila on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Vineet Kumar Kapila”

The Customer Profile: Your Brand’s Secret Weapon

Today, my Facebook mobile newsfeed showed me a sponsored post for The Hobbit: Kingdoms mobile game even though I’m not a fan of <i>The Hobbit</i> and I would not consider myself a mobile gamer.<p>I also went to CNN’s mobile site. An activity that I’ve done often for years, yet CNN still hasn’t gotten around …

J.C. Penney Desperately Needs a Strategy

J.C. Penney’s disastrous 4th quarter 2012 loss of $2.51 per share, which capped off a year with a greater than 30% same-store sales decline, should have come as no surprise.<p>The key shareholder currently driving Penney’s decisions, Bill Ackman, is a savvy activist investor who knows how to agitate …

Ten Reasons Salespeople Lose Deals

Over the past year I’ve had the opportunity to interview several hundred business-to-business salespeople about how they win over prospective clients and the circumstances when they lose. These interviews were conducted with salespeople across a wide variety of industries including high technology, …

Corporate Strategy Is a Fool’s Errand

Most corporations consist of multiple divisions, which set their own strategy (what we generally refer to as “business strategy”). But more often than not, these dvisions have very little to do with one another. Take Philips Electronics with its lighting, medical equipment, and consumer electronics …

The Most Effective Strategies for Success

For years, I’ve been trying to convince people that success is not about who you <i>are</i>, but about what you <i>do</i>.<p>Roughly two years ago, I wrote about the “Nine Things Successful People Do Differently,” which became HBR’s most-read piece of content over that time span. It was a list of strategies, based on …

What Moleskine’s Market Position Really Looks Like

The editors managing the Visualizing Data Insight Center have asked us to submit visualizations that we find compelling or effective. Mine won’t win any design awards, but I was so struck by it that I passed it along.<p>A <i>Quartz</i> article on the IPO of hipster journal company Moleskine included this …