Vhernandez

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Smart Local Roundup - best of local SEO & social marketing…

<b>Smart Local Roundup - best of local SEO & social marketing content across the web</b><p>Lots going on this past week with local algo updates and other fun local search stuff so lets jump right in.<p><b>Google updates local algo for US English users</b> - certainly big news for folks across the pond and potentially big news for local businesses here in the UK if the changes eventually migrate over to Google UK. The news originally broke through +Barry Schwartz at +Search Engine Land here http://smrtl.cl/1nnNKpX …

How The Most Successful Brands Dominate Instagram, And You Can Too

While Instagram is one of the fastest growing apps, it is also surprisingly one of the most underutilized by marketers. Stand out above the competition with these seven tips for using Instagram like a pro.<p>More than 16 billion photos have been shared on Instagram. With an average of 55 million …

Top 10

13 Cool Cosmetic Ingredients

<b>1. Lead</b>, or sometimes called acetate, or sometimes not listed at all, is found in many lipsticks. It’s also found in some hair dyes. Lead is a …

43 Tips for Creating Viral Content Campaigns [Research] - Jeffbullas's Blog

In the past, most of us have made an educated guess at “How To Create Viral Content” and the “Best Practices for Getting Press.” But, what’s better …

How Do I Successfully Run SEO Tests On My Website? - Whiteboard Friday

Howdy Moz fans, and welcome to another edition of Whiteboard Friday. Today we're going to talk about running some SEO tests. So it is the case that …

SEO

3 New Blogging Platforms You Should Consider Using

Share<p>Did you know that 76 per cent of B2B companies use blogging as a part of their marketing efforts? If that number seems very high, it may be …

The Science of Emotion in Marketing: How Our Brains Decide What to Share and Whom to Trust

Every day it seems like we feel hundreds of different emotions – each nuanced and specific to the physical and social situations we find ourselves in.<p>…

Research

Twitter’s own tweets serve as marketing lesson

Social media is used by companies to reach users and advertisers in a way that has more cache and hipness than the old-fashioned press release. So if …

Wall Street

Putting Social to Work for Your Business

<i>Putting Social to Work for Your Business</i> will show you how to amplify your social reach exponentially – by harnessing the power of your employees as …

Public Relations

How to Find Your Social Media Marketing Voice: The Best Examples, Questions and Guides

Among the many ways to stand out on social media—killer content, amazing visuals, specific formatting, and more—one that often gets overlooked is …

The End of ‘Like-Baiting’ on Facebook?

Share<p>We’ve all seen one of these posts. A person or business explicitly requesting likes, shares and comments to increase the engagement around their …

Facebook Ads

LinkedIn for Business: The Ultimate Marketing Guide

Share<p>You may have heard that LinkedIn has 433 million users, 40 percent of whom check the platform every day. Those numbers are certainly …

You Win When Using Giveaways to Grow Your Social Audience

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Amassing large social-media audiences is tricky in crowded online spaces, but sweepstakes and contests can be used as powerful enticements. Done correctly, promotions can quickly and easily generate large followings of the right audience …

Marketing

Organize your Social Business

This white paper is designed to take your organization through the essential steps involved in <b>implementing a successful and scalable social media</b> …

Public Relations

Grow Your Business by Using Push Notifications Effectively

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Consumers find push notifications highly valuable. Want proof? Seventy-six percent of 18 to 34 year olds have enabled push notifications on their phone, according to a survey by Responsys.<p>It also found that marketers witness 50 percent …

Marketing

Ultimate Guide to Mobile Social Media: Phone and Tablet Strategies for Twitter, Facebook, LinkedIn, and Google+

I spend my days writing content from my desktop computer for people who will read the content on their smartphones and tablets.<p>Go figure.<p>Mobile …

Collaborate & Create Amazing Graphic Design for Free

Graphic Design

5 Tips to Creating a Successful Content-Marketing Campaign

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The phrase “content marketing” is all over the web these days. Content has become a conglomeration of many things: webinars, blog posts, videos, social network shares and more. It sounds like a great idea. If done right, a well-executed …

Marketing

New Facebook Page Redesign: Everything You Need to Know to Optimize Your Page

Notice anything different about your Facebook page?<p>Facebook is in the process of rolling out a series of changes for all business pages, tweaking the …

Feeling Uncomfortable: The Way to Create Amazing Content

We have dozens of ways to measure a successful blog post or social media update, and I’d imagine you’re familiar with all of them. You can track blog …

Creativity

The Power of Brand-Consumer Relationships

Share<p>Imagine yourself in a cafe. A trendy young couple sharing a set of headphones sits across from you, hovering over a sticker-clad laptop. He’s …

Want to Build Loyalty? Remember, Everyone Loves Free Stuff.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I have something very embarrassing to admit. Last Christmas we received a fruit basket from our local Japanese restaurant. It was a thank you for being one of their “best customers,” according to the card.<p>Admittedly, we must rank up …

Freebies

The Top 10 Questions on Twitter for SMBs, Answered

Share<p>Over the last few months, Twitter and HootSuite came together on collaborative webinars to explain some fundamental uses of Twitter for small to …

Top 10

How LivingSocial baked marketing into its mobile-first approach

Mobile has the fastest adoption of any new medium ever. Companies are watching as consumption on mobile screens rapidly outpaces consumption on the desktop.<p>While mobile commerce is growing, it is clearly behind when compared to consumption. Why? Because companies have been slow to invest resources …

10 Tips for Mastering Facebook

When it comes to social media, Facebook is a behemoth. Earlier this year, the big blue social network had 1.28 billion monthly active users. That is head and shoulders above other popular sites like Twitter or Pinterest.<p>Translation: Using Facebook correctly can be a huge opportunity for both …

Marketing

4 Motivating TED Talks to Help You Bounce Back From Failure

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>We’ve all heard the preachy platitude “Failure isn’t an option.” And, generally speaking, it’s not. At least not an option most would purposely choose. But failing is inevitable. Everyone eats humble pie in some way at some point, …

Motivation