Verónica Geldres

27 Flips | 4 Magazines | 2 Likes | 1 Following | @VernicaGeldres | Keep up with Verónica Geldres on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Verónica Geldres”

Like. Flirt. Ghost: A Journey Into the Social Media Lives of Teens | WIRED

For teenagers these days, social media is real life, with its own arcane rules and etiquette. Writer Mary H. K. Choi embedded with five high …

Predicting Love And Breakups With Facebook Data

Does it matter that the love of your life doesn’t like your friends? If you hit the one-year anniversary mark, are you more likely to get married? Smitten worry warts are often obsessed with comparing their partners’ behavior to other couples to see if a dreaded breakup is headed their way. Now, …

Why We Crave Shared Experiences

<i>Bob Horan creates video and motion graphics content at Ticketleap. You can read occasional things he says on Twitter or look at things he eats on Instagram. This post originally appeard on his Medium blog.</i><p>Here at Ticketleap we have a really strong belief in something. We believe it so damn hard …

The Selfiest Cities in the World: TIME’s Definitive Ranking

Makati City, known as the financial center of the Philippines, can now boast another distinction: It is the Selfie Capital of the World.<p>An …

Why Teens Are Innovators Of A New Public Form Of Privacy

It may seem like teens are always over-sharing without a thought. But in a world where opting out of online culture is hardly an option, many take a far more sophisticated view of privacy than adults give them credit for.<p>The following is an excerpt from It’s Complicated: The Social Lives of …

Facebook Killed the Class Reunion

Oh, really?<p>You got married and had three kids? <i>Nice.</i><p>You got rich and bought a car worth more than my parent's house? <i>Sweet.</i><p>You hiked Everest and basically became a super hero? <i>Righteous.</i><p>I was invited to my class reunion last week via Facebook group and within five seconds of newsfeed-scrolling, I …

Facebook Profiles Can Predict Work Performance

When a company is in the process of hiring a new employee, there's a standard set of things it typically does — follow up with references, check the …

The Hard Truth About Your Online Life

Internet, this is your life.<p>From email to social media, there comes a time in everyone's life when we need to sit up and face the truth about our …

Perú: el misterio de las pinturas negras descubiertas en Machu Picchu

Por lo pronto ofrecen más preguntas que respuestas. El hallazgo de unas pinturas rupestres inéditas en las proximidades de la ciudadela de Machu Picchu significa un nuevo desafío para los arqueólogos del Ministerio de Cultura de Perú.<p>Las pinturas fueron descubiertas hace un par de meses por el …

Pokémon Go o cómo triunfar a nivel global sin (apenas) recurrir al marketing

Nadie duda ya de que <b>Pokémon Go</b> se ha convertido en uno de los grandes fenómenos del 2016. La aplicación móvil desarrollada por <b>Niantic</b> en colaboración …

¿Qué es una empresa offshore?, un usuario de Reddit lo explica

El tema de las s<b>ociedades o empresas offshore</b> es algo que esta semana ha sido foco de atención en los medios a nivel mundial. La filtración masiva de …

Del cifrado a la evasión fiscal: ¿cuál es el problema con Panamá?

Tribuna de Sergio Carrasco sobre los Papeles de Panamá. Sergio es Presidente de la Asociación Derecho en Red y abogado especializado en Derecho …

Apps lead new wave in advertising

In the fast-changing world of mobile advertising, staples like banner ads, pop-ups and ads disguised as news stories aren't cutting it anymore.<p>The latest crop of ads reads like novels, mimics the levels of a video game and lets Snoopy hitch a ride on selfies.<p>Advertisers hope those flashier formats …

General Electric

Your 2016 Mobile Marketing Playbook

In this playbook from CallRail you’ll learn how to track the full ROI of your mobile marketing and click-to-call campaigns using simple actionable …

How to Double Your Traffic Without Paying Google or Facebook a Cent

I had just launched my blog.<p>The first post was published and it was there for all the world to see. But no one knew it existed. I had no budget for …

10 reasons why marketers should take Snapchat seriously

Snapchat is a millennial’s dream. Share whatever content you like and let it disappear into the ethosphere within seconds. It’s perfect for the …

5 Ways Successful Brands Win With Millennials On Social Media

It’s no secret brands are looking for a piece of the action, and a chunk of the wallet, when it comes to engaging with millennials. And that’s a large wallet – millennials have close to $200 billion in purchasing power each year. For this fact and many others, the cohort also known as Generation Y …

Public Relations

How Social Media Data Can Guide You Through The Advertising Odyssey

Advertising and marketing professionals are taught that agency work is based on instinct, but research matters, too. Whether they’re crafting …

Are you ready for Google’s Accelerated Mobile Pages (AMP)?

And the other similar initiatives from Facebook, Apple, and Twitter.<p>Google’s Accelerated Mobile Pages, Facebook’s Instant Articles, Twitter’s …

4 Digital Marketing Trends to Pay Attention to Right Now

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Digital marketing trends are exciting to watch because the industry is extremely fast-paced. According to eMarketer, 2016 will be the year display ad spending surpasses search ad spending, mobile spending is nearly twice as high as …

Digital marketing helps Adidas cut ties to sports bodies | Reuters

BERLIN (Reuters) - If Adidas ends its funding of the athletics governing body, it would not just be a reaction to doping but also a sign of a shift towards spending on individual sports stars and teams who can promote brands directly to fans via social media.<p>The Adidas logo on a 3D city map is …

Beacons At The Movies: Screenvision And Mobiquity Add Proximity Marketing To Cinema Network

Screenvision, the company that sells advertising at the movies, plans to install Mobiquity Networks’ beacons in 300 cineplexes as part of a plan to …

Facebook Says Video Is Huge -- 100-Million-Hours-Per-Day Huge

Facebook reiterated -- again -- that video is a big part of its business.<p>Facebook’s obsession with video — getting users to both upload and consume it on Facebook — has officially become a pillar of the company’s quarterly earnings report.<p>Facebook still hasn’t shared everything about its video …

Why Teen Phone Use Is Changing--and How to Change With It | Inc.com

Minecraft is more popular than Facebook. Surprised?<p>Such data finds will shock many Millennials--and most people over 30--for whom Facebook signaled the rise of Web2.0. But, for many teens, Facebook is a hallmark of the past; halfway between Xerox and their new iPhone 6S.<p>Understanding how teens …

Apps

Here Are 9 Intriguing Digital Marketing Stats From the Past Week

Digital marketing stats in the past week have been all about Facebook, the Super Bowl and the 2016 election, with a few other subjects sprinkled in. …

5 Questions That Will Help You Find the Right Digital Marketing Company | Inc.com

Whether you're a startup or an established, adding a digital element to your marketing campaign is a smart move. However, choosing the right digital marketing company for your business can seem like a daunting task. To make the process easier, I've compiled the five questions you need to ask every …