Verbaccino

11,936 Added | 1 Magazine | 2 Following | 111 Followers | @Verbaccino | A selection of articles on international & global marketing issues, curated by www.verbaccino.com

GDPR Ready – A Marketing Leader Tells All

GDPR Ready – A Marketing Leader Tells All<p>Guest Author<p>Amy Auriemma Vice President, Global Marketing Operations, Infor Full Bio<p>Connect with Author<p>Full …

No, Asia is not behind the West in digital marketing

If you’ve ever worked in marketing in the Asia region, one of the most common apologies you hear is we are behind the West in terms of digital …

Marketing

Translated Your Website Into Another Language? 4 Things to Tackle Next

The web has bridged many gaps in business, in some cases removing geographical location from the equation. You can reach customers in markets around …

Marketing

These 11 countries could be the future of the global economy

On a recent holiday in Vietnam, Cambodia, and Laos, I couldn’t resist thinking about these countries’ economic potential and ongoing policy …

Economic Development

The world's biggest economies in 2018

The United States has the largest economy in the world at $20.4 trillion, according to data from the International Monetary Fund (IMF), which shows …

Economics

As Facebook stumbles, Orkut’s founder looks to recreate its lost magic in India

Orkut Buyukkokten admits that people have lost faith in social networks, especially after the latest data privacy crisis that has shaken Facebook. But the 43-year-oldTurkish software engineer, best known for building the eponymous Orkut, is back with another social network.<p>On April 11, Buyukkokten …

Fake News

In China, Mobile Usage Will Overtake TV This Year

This year, for the first time, adults in China will spend more time with their mobile devices than they will watching TV, according to eMarketer’s …

Mobile

JD.com wants to attract more European luxury brands

JD.com wants to attract more European luxury brands<p>Yesterday by Ecommerce News. About Cross-border with tags Europe. 687 views.<p>Chinese ecommerce …

eCommerce

Amazon app now available for international shopping

Amazon app now available for international shopping<p>Yesterday by Ecommerce News. About Mobile with tags Europe. 669 views.<p>Amazon has updated both its …

eCommerce

4 steps to confirm you’ve found the right international business partner before signing

Taking your business global provides an exciting opportunity to expand, but it also provides a lot of uncertainty. That lack of certainty often …

Small Business

Amazon finally made its e-commerce service usable for international customers

Amazon is making a push to globalize its e-commerce service after it added a new international shipping feature to reach more than 100 countries.<p>The core Amazon service itself is still limited to a handful of countries — primarily the U.S., Western Europe, the Middle East, Australia and Singapore — …

eCommerce

Report: Smartphone usage set to overtake time spent watching TV in China

2018 is the year that smartphone usage eclipses time spent watching TV in China and it’s all down to the growth of digital video platforms, according to a new report from eMarketer.<p>You’d be forgiven for thinking that this had already happened in China, which happens to be the world’s largest …

Advertising

A flaw-by-flaw guide to Facebook’s new GDPR privacy changes

Facebook is about to start pushing European users to speed through giving consent for its new GDPR privacy law compliance changes. It will ask people to review how Facebook applies data from the web to target them with ads, and surface the sensitive profile info they share. Facebook will also allow …

Facebook moves to shrink its legal liabilities under GDPR

Facebook has another change in the works to respond to the European Union’s beefed up data protection framework — and this one looks intended to shrink its legal liabilities under GDPR, and at scale.<p>Late yesterday Reuters reported on a change incoming to Facebook’s T&Cs that it said will be pushed …

Privacy

Global Content Needs Automated Intelligence as Much as Intelligent Automation

At a recent international content forum I heard some people question whether “artificial intelligence” (AI) was the best label to describe what the …

Artificial Intelligence

Selling To China: Cross-Border Or In-Country Solutions?

I caught up last week with an international sales leader from a fast-growing U.S. cosmetics brand to discuss China strategy. This brand had seen (won, actually) rapid success through cross-border e-commerce in China and was now trying to think through its in-country strategy. It had done the legal …

eCommerce

Spain eCommerce Insights | 30.50 Million Online Shoppers By 2022

Spain eCommerce Insights with payment methods, target audiences, marketing, social media, economy and logistics all profiled.

eCommerce

Facebook to exclude 1.5 billion users from Europe’s GDPR privacy law

(<i>Reuters</i>) — If a new European law restricting what companies can do with people’s online data went into effect tomorrow, almost 1.9 billion Facebook users around the world would be protected by it. The online social network is making changes that ensure the number will be much smaller.<p>Facebook …

Privacy

Facebook Updates Privacy Terms To Comply With New EU Data Laws

Facebook has introduced new privacy experiences for everyone on the social media site as part of the EU’s General Data Protection Regulation …

Privacy

Just How Worrying Is China’s Massive Content Spring Clean?

Last week was intense for China’s tech sector as the country’s media regulator, The State Administration of Press, Publications, Radio, Film and …

China

JD.com Expands Its E-commerce Empire to Spanish-speaking Markets

<i>Editor’s note: With its luxury-only platform Toplife, JD.com is partnering with high-end brands in China. But it’s aspirations go well beyond local</i> …

China

How the Population of Vietnam will Change in 2030

Population Past, Present and Future<p>In 2030, the population of Vietnam will reach 106 million, an increase of 11.2% from 2017. This will result in:<p>6% …

Geography

World Market for Apparel and Footwear: Athleisure to Denim to Experience

The apparel and footwear market saw value growth of 1.2% in 2017; an improvement over 2016 which recorded the weakest growth since the global …

Clothing

2018 Q2 Global Digital Statshot

All the latest data for internet, social media, mobile, and e-commerce use from around the world. For more global stats and individual country insights, visit http://bit.ly/GD2018GO

Marketing

After Coachella, an In-Depth Look at Music Streaming Festival Apps

The music industry is becoming increasingly mobile as fans look to apps at concerts, at home and on the go.

Apps

Music on Smart Speakers and Millennial Streamers

Following our insights so far this week into music streaming, today we look to the future of music streaming – with a specific focus on …

Music Streaming

Radio isn’t Dead for Music Streamers

Continuing this week’s insights around music streaming engagement trends and the future of the business, today’s chart explores the continued …

Music Streaming

Facebook will exclude 1.5 billion users from Europe's privacy standards

Facebook makes a great show of pretending to care about safeguarding your data, but today, it’s shattered that illusion. The company has confirmed to Reuters that it won’t be extending the European Union’s General Data Protection Regulation (GDPR) laws worldwide.<p>That means that the social network’s …

Privacy

TWM 103: Shining a Spotlight on Innovation in Global Content Localization w

(Length: 40 minutes)<p><b>Dave Ruane</b> is part of the Enterprise Business team at <b>Xplanation</b>, a global language services company headquartered in Belgium. He …

Innovation

Facebook to follow strict new European privacy law -- everywhere

The company says it will extend new privacy protections to all users, even those who live outside the EU.<p>Facebook will comply with tough European data privacy regulation that will kick in next month, the company says, but it will also continue to serve up targeted ads based on user data.<p>The social …

Privacy