12,408 Flips | 1 Magazine | 2 Following | 125 Followers | @Verbaccino | A selection of articles on international & global marketing issues, curated by

TWM 118: How Subway Keeps Setting the Standard for Global Expansion Success w

(Length: 27 minutes)<p><b>Carrie Livermore Fischer</b> has been working in the language and localization world for almost three decades now. She is the …

New Hampshire

The Chinese retail revolution is heading west

China’s two biggest online retail groups, Alibaba Group and, are building retail empires unlike anything yet seen in the US or Europe. After …

Mobile Payments

Five trends shaping the future of e-commerce in China

China leads the world in e-commerce. More than 40% of the world's e-commerce transactions currently take place in China, up from only 1% about a …


How Digital is Driving Media Growth in Africa

The 5th Affluent Survey Africa, released by Ipsos on September 13th, revealed:<p>Despite internet penetration in the continent lagging behind other …

Social Media

These are the top 10 emerging technologies of 2018

What do lab-grown meat, a holographic museum guide and a supercharged version of Amazon’s Alexa have in common?<p>They’re all breakthrough technologies …

Top 10

India’s favourite pastime? Bollywood music on YouTube

Indians are listening to a lot of music on the move.<p>And this happens primarily through video-streaming apps, YouTube being the most popular, reflecting growing internet penetration and smartphone usage in the country.<p>In short, music is India’s favourite pastime, outdoing sports and cooking, …

Bollywood Music

After just a few weeks, WeChat’s new challenger is fading away


App Store

China’s $28b games industry in ‘limbo’ amid radical government shakeup

Several tech giants - especially Tencent - have a lot to lose.

Gaming Industry

In Two Years, Users in Canada Will Spend More Time with Mobile than TV

Time spent with mobile among internet users now accounts for almost 3 hours daily in Canada. By 2020, mobile time spent will exceed TV. For …

Mobile Devices

Subscription commerce in the UK: €1.12 billion by 2022

September 12, 2018 by Ecommerce News. About Statistics with tags The United Kingdom. 908 views.<p>The subscription box market in the United Kingdom was …

Royal Mail

Top 100 online shops in Germany 2018

September 11, 2018 by Ecommerce News. About Statistics with tags Germany. 1843 views.<p>Ecommerce in Germany increased significantly in 2017. The top …


Key facts about young Latinos, one of the nation’s fastest-growing populations

Youth is a defining characteristic of the U.S. Latino population. Latinos ages 35 or younger accounted for well over half of the nation’s Latino …

Business Intelligence

GSMA Intelligence — Research — Global Mobile Trends


China Brand Relevance Index Reveals Evolving Ways that Consumers Interact with Brands

<b>A</b>ccording to the 2018 China Brand Relevance Index (BRI) survey conducted by global brand and marketing consultancy, Prophet, Chinese consumers have …

Top 10

Going global? How to take your brand beyond borders to your new target markets

Going global with your business opens new doors and brings countless opportunities but launching a brand across borders is no small feat. It pays to …

Intellectual Property

Verisign launches Hebrew .com domain

• shares<p>Verisign has owned rights to the .com domain for many years, and profited enormously. So it’s no surprise that the company has been eager to …


To Logo or not to Logo? Navigating China’s Hot Logo Trend

Just a few years ago, Chinese consumers were still shunning prominent logos as, traditionally, flaunting wealth in China was seen as tacky. On top of …

Bottega Veneta

250 million people now use Pinterest each month | Pinterest Business

Going International: Are You Sure You're Ready?

Before expanding abroad, be sure you've considered these 6 pieces of advice | Read More<br>By: John Kersh | 412 Views | 0 Shares


EU approves controversial copyright directive aimed at Google, Facebook, Twitter

The new rules, which require member-state approval to go into effect, amount to a kind of ‘GDPR for copyright.’<br>Please visit Search Engine Land for …

Copyright Directive

Marketing to Vacationers: 5 Things Tourism Boards Need to Know

The travel space is notoriously crowded, and in order to entice visitors, tourism boards need to know how to target the right people in the right …

Customer Service

How Google is breaking EU privacy law, according to a new complaint

A new legal complaint argues that personal data is being dispersed across wide networks of ad providers in violation of Europe’s privacy regulation.<p>Ad customization technology used by Google and other companies is in violation of Europe’s new General Data Protection Regulation, according to a …

Personal Data

The Ultimate Guide to GDPR & Facebook Messenger Marketing by @virginianussey

Here's your guide to unlocking powerful new marketing achievements with Facebook Messenger marketing while remaining GDPR compliant.The post The …

Search Engines

TWM 117: Top Tips for First-Time Translation Buyers w

(Length: 40 minutes)<p><b>Tanya Sapty</b> was previously featured on episode #100 of this podcast. She is the Founder of <b>Circa Translations Inc.</b>, a language …

MENA's Millennials Decoded

Millennials are the largest generation in history, and their impact on the world around them has been profound. In MENA the same holds true, with …

United Nations

Alibaba Expands Push Into Russia With Joint Venture

Alibaba, the Chinese eCommerce giant, inked a deal Tuesday (September 11) with the Russian Direct Investment Fund and Group to create …


Why Digital Finance Can’t Oust Cash In The Middle East And Africa

Share Email<p>Digital financial services are looking at an uphill climb in beating cash use in countries like Turkey, despite the undeniable growth of …

Middle East

India's booming e-commerce market gets its own delivery jet

(Bloomberg)—India’s booming e-commerce industry just got an ally: the first cargo service by a commercial airline.<p>SpiceJet Ltd. is starting a …


Netflix is starting to take Africa’s largest movie industry seriously

Netflix is finally putting its $8 billion original production budget to work in Nigeria’s Nollywood movie industry.<p>The global streaming giant purchased worldwide rights to <i>Lionheart</i>, it’s first original film from Nigeria. The comedy, stars Nollywood bigwigs including Genevieve Nnaji, Nkem Owoh, Pete …


What Types of Data Will GDPR Impact Most?

There are a few kinds of data that are most susceptible to the EU’s General Data Protection Regulation (GDPR).