Verbaccino

9,629 Added | 1 Magazine | 2 Following | 100 Followers | @Verbaccino | A selection of articles on international & global marketing issues, curated by www.verbaccino.com

TWM 062: Why It Pays to Hire the Right Experts When You’re Going Global w

(Length: 38 minutes)<p><b>Jamie Glass</b> is the Founder and Chief Marketing Officer at <b>Artful Thinkers</b>, a full-service strategic sales and marketing firm based …

Marketing

Vietnam eCommerce Insights | 42 Million Online Shoppers in Vietnam by 2021

Insights into the growth of Vietnam eCommerce with payment methods, target audiences, marketing, social media, economy and logistics all profiled

eCommerce

Six Localization Insights from Airbnb

In an interview with Dan Hill of Airbnb, we talk about about six localization lessons this innovative company learned that altered their …

70% of Internet Users in APAC Use Android on Mobile

Google’s annual I/O developer conference saw the introduction of Android Go, a lightweight version of its operating system catering for low-end …

Internet

These Chinese megaprojects are transforming cities - and the way people live

China is rapidly urbanizing. More than half of China's population now lives in cities, and over 100 Chinese cities have over 1 million people …

Cities

EU data law deadline: 62% of businesses still at high risk of non-compliance fines | Netimperative - latest digital marketing news

With the new GDPR regulations coming into force just 12-months from now, the research from Compuware reveals that the majority of retailers are still …

Cash Spending In Asia Pacific Region

Share Email<p>Even as some countries move away from physical currency in favor of more modern payment methods, demand in larger nations means the …

Asia Pacific

Four Key Steps to Getting the R from the I in CMS Implementations

Understand the framework needed to measure the ROI of a Content Management System implementation within a Life Sciences localization program.

Content Management

Brief: Apple and WeChat battled over in-app purchases

Photo credit: Tech in Asia.<b>The news:</b>• Several Chinese social media companies, including WeChat owner Tencent, have lambasted Apple’s claim that …

Apple

Why Southeast Asia is ahead of the region on gender equality

Levels of gender inequality in Asia Pacific remain depressing, but regional variations show that things don’t have to be this way, writes Anne Rayner …

Gender

The biggest mistake brands make on Tmall: PwC

Sixty-two percent of Chinese consumers use Tmall as a search and discovery engine for products, compared to 39 percent of global consumers who do the …

eCommerce

How can staid German brands act more Chinese?

Process-oriented German brands may need to be more pliable to 'Chinese ways' of managing team structures, media relations and culture clashes, …

China

Does Chinese social media matter outside China?

China is a top priority for most global companies. Chinese investments in Europe and North America in 2016 surpassed the GDP of Hungary, and at …

China

Five secrets to help you export to Latin America

A region of 600 million people, 20 countries, a huge rainforest, the driest place in the world and the home of the longest mountain range on Earth …

Facebook fined $122 million by EU over misleading WhatsApp information

(<i>Reuters</i>) — European Union antitrust regulators on Thursday said they would fine Facebook 110 million euros ($122.4 million) for providing misleading information over its purchase of messaging service WhatsApp in 2014.<p>Calling it a “proportionate and deterrent fine,” the European Commission, which …

WhatsApp

WeChat's New Search Feature Lays Another Brick in Its Walled Garden

WeChat unveiled a new search feature for its app this week, one that seems intent on keeping its 938 million registered monthly users within the …

Digital Media

EU Approves Cross-Border Content Streaming

EU residents with paid subscriptions for online content services like Netflix will soon be able to access that content while in other member …

Online Life

China's Tencent, While Known for WeChat, Gets a Boost From Gaming

China’s Tencent is on a roll. The company’s Q1 2017 revenues surpassed analyst expectations, climbing 55% year over year to RMB49.55 billion ($7.2 …

League of Legends

In the UK, Fitness and Finance Are Hot, at Least as Far as Apps Go

Between September 2016 and March 2017, the communication and social media apps category consolidated its lead as the most popular app type among …

Pokémon Go

The Anatomy of a Global B2B Campaign

Most Popular<p>When<p>you spy the occasional B2B ad campaign that is both surprising and relevant, veterans of the trade can't help but wonder, "Why wasn't …

Advertising

Three Ways Alibaba and Tencent Are Courting Consumers and Marketers

Most Popular<p>Like the United States, China is seeing bidding wars erupt for streaming video, data picking winners and losers among marketers and …

Alibaba Group

Machine Translation Is More Honest in Customer Reviews, Says GetYourGuide

E-commerce platform GetYourGuide offers packaged tourist experiences in 14 languages. We spoke to the company’s Head of Content Projects and …

Machine Learning

A new search engine from WeChat could change China’s internet

China’s already-big WeChat is searching for how to get even bigger. The answer? Search.<p>Today the company publicly unveiled (link in Chinese) a feature—called “Search,” simply enough—that lets users enter keywords and find relevant information.<p>While WeChat has had a search feature in the past, this …

WeChat

African internet users will soon be able to access the cloud faster than ever

One reason why internet connections in Africa often appear slow is because much of the content being requested is hosted on servers outside the continent.<p>That’s starting to change. Microsoft is the latest company that wants to cut so-called latency gaps for Africans. The software giant has …

Africa

Tencent's Online Ad Revenues Soar as WeChat Claims Nearly 1 Billion Users

Tencent beat first quarter estimates with with sales and profit that broke records partly thanks to online ad revenue from its popular social media …

Reaching Affluent Chinese Travelers Before They Leave Home

The growing purchasing power of affluent Chinese travelers is making it more important than ever for luxury brands to adopt marketing strategies to …

eCommerce

Emerging Market Champions: Chinese vs Indian Cities

The narrative which speaks of India and China leading global growth in the long term, consistent with the ‘Asian Century’ trend which suggests the …

China

Alibaba Group Reports Strong Growth in Ecommerce

The Alibaba Group reported strong ecommerce growth for the quarter ending March 31. Revenue for the quarter was $5.6 billion, an increase of 60% …

eCommerce

Avoid awkward cultural faux pas by doing the proper research

Knowledge of cultural orientations and societal systems helps in understanding cultural differences and provides a solid foundation for researching …

Etiquette

4 ways artificial intelligence is transforming trade

Artificial intelligence, or AI, has transformed from a futuristic tech novelty to a modern-day business tool.<p>With artificial intelligence, computers …

Artificial Intelligence