Verbaccino

10,670 Added | 1 Magazine | 2 Following | 102 Followers | @Verbaccino | A selection of articles on international & global marketing issues, curated by www.verbaccino.com

Globalization is not ending, it’s changing

Companies that have learnt to thrive in the increasingly connected world have built large global businesses at astonishing speeds. Uber, for example, …

Globalization

Eurozone Economic Outlook: Q3 2017

<i>Source: Euromonitor International Macro Model</i><p>General Outlook: Greater Optimism and Lower Political Risks Sustain Faster Growth<p>After many years of …

Economy

Ranked: Cities with the Fewest Cars in Use per Household

To celebrate World Car Free Day (September 22nd), we compiled a list of the top 25 cities around the world with the fewest passenger cars in use per …

Cities

Perspectives: Who Exactly is Africa's Consuming Class?

The term “untapped potential” is often bandied about when it comes to Africa, but when we drill down to the reality, the numbers speak for …

Middle-class

Chinese Ecommerce Firms Forge Ahead into Southeast Asia

China-based ecommerce companies Alibaba and JD.com have committed billions of dollars to establish themselves in Southeast Asia. US firms, including …

eCommerce

Uber is getting set to launch a national bus service in Egypt

Uber is set to launch a bus service in Egypt, the most populous Arab country with over 90 million inhabitants and notoriously heavy traffic.<p>The national bus service will look beyond Cairo to include other major governorates. Uber currently operates in the capital, which the second most populous …

Uber

The 4 sample plans you need when researching new markets

To succeed in any market, you need to be well prepared. Being prepared means having as much data on a prospective market as possible. As the old …

Statistics

1 in 3 Gen Z in North America Using Voice Command on Mobile

In recent weeks we’ve had Apple revealing details of its upcoming smart home speaker as well as reports that Amazon is set to extend its AI-powered …

Gen Z

When Choosing a Translation Vendor, Size Matters!

There’s an old adage that no one gets fired for hiring IBM. But does this adage transfer conceptually to the selection of a translation service …

Translation

The Digital Divide Between Leaders And Followers In Global Content

The simple adage “think like your customer” might have guided business decisions since the world’s first sale was made, but these four words are …

Digital Marketing

Four ways Chinese product designers are different from US

For a foreigner first entering Chinese websites, or a Chinese app, the first experience can be pretty overwhelming. Taobao, 58.com and Dazhong …

China

European Commission - PRESS RELEASES - Press release - EU-Canada trade agreement enters into force

Brexit

Ensure nothing gets lost in translation by using the 5 steps of translation equivalency

Communication is the primary component for conducting any business, especially internationally. With this in mind, the success of any international …

Language

CETA: Unlocking the Potential for Canadian Exporters

<b>Jennifer Sommerfeld</b><br>Webinar Strategy Manager<br>Digital Platform and Content Team<br>Export Development Canada<p>Europe is already a huge export market for …

Canada

Tax on Internet ads among Europe’s proposals to plug digital tax gap

Europe’s executive body has revealed more of its thinking on reforming taxation rules to reflect how digital businesses operate, issuing details of proposals it’s considering ahead of another meeting of EU ministers next week.<p>Options on the table for EU countries to discuss are a turnover tax, a …

Tax Reform

A guide to getting the most from India’s online shopping deals during its festive season

It’s that time of the year again.<p>Online retailers in India have kicked off the first leg of their annual festive season sales today (Sept. 20). Prominent e-commerce portals such as Flipkart.com, Amazon.in, Snapdeal.com, Shopclues.com, PaytmMall.com, and Myntra.com, among others, are offering …

Shopping

Dollars and Sense: Tips for Modern-day Localization Pricing

This episode of Globally Speaking tackles localization pricing models, and what both buyers and sellers can adjust to improve the process.

Prices

Sweden is on its way to becoming a cashless society

Cash is on its way out in Sweden.<p>Between 2007 and 2015, cash in circulation decreased by nearly 15%.<p>And between 2010 and 2015, the number of cash …

Banking

From connectivity and affordability to jobs and lifestyle, these are Asia-Pacific’s cities of the future

In January 2016, Google established an engineering hub in Singapore to develop software for its Android operating system. In doing so, the company …

China

The China shock: Why Germany thrived while the US struggled

Research has shown that China's entry into the WTO in 2001 has had a profound impact on jobs and wages of low-skilled workers in the US in sectors …

Economics

Opinion: iPhone X will sell like hotcakes in China

Apple’s newest and most expensive iPhone, the iPhone X, isn’t even available for pre-order yet. But I’m going to make a not-so-bold prediction: the …

IPhone 8

Coolest iPhone X Feature? It's the Battery, UK Consumers Say

Apple aesthetes and the tech media spent the past few months speculating about what the company’s next smartphones would look like, but UK consumers …

Mobile Technology

How App Publishers Overcome India's High Uninstall Rates

India’s mobile app market was the world’s largest by Google Play download volume in 2016, according to App Annie. But there are some unique facets of …

India

How the U.S. Hispanic population is changing

The Latino population in the United States has reached nearly 58 million in 2016 and has been the principal driver of U.S. demographic growth, …

Population

Five International Social Media Mistakes You Should Never Make

I’ve got to start with a confession. There’s no silver bullet for international social media. There’s no one-size-fits-all approach. The right …

Marketing

Payers Stream Music for Half an Hour Longer

As streaming services like Spotify look to grow their user bases still further, today we look at how engagement levels differ between those who pay …

Spotify

Remember Latin America when exhibiting at a show (Anuga)

Anuga is one of the world’s largest and most important food and drink trade shows. It opens its doors on October 7th in Cologne, Germany. Many of the …

Latin America

5 Ways to Optimize Multilingual Websites for Better Engagement & Conversion

Your company needs more than website translation to truly succeed in online global markets. You need a website translation solution that <b>optimizes</b> …

SEO

Five tips for effective SEO localisation - Beyond the words

If you’re planning to reach out to international customers, you will need much more than a translated and localised website. Your multilingual …

Whatever Happened to Content Source Optimization?

Common Sense