Venice

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Tylenol’s ‘modern’ family tweaks advertising’s norm

Television viewers are by now used to the Tylenol slogan urging them to "Get back to normal, whatever your normal is." Now, the brand is extending that sentiment to the kind of family it decided to portray in its latest ad.<p>Looking forward to its biggest season, when winter chills bring cold and flu …

General Mills

Marketers: Tactical is the new strategic

One of my frustrations in working with marketing professionals is how often they say “tactical” like it’s a dirty word.<p>I understand where it’s coming from. It’s not easy to make your way to the C-suite much less keep yourself there. It’s a complicated job even before you consider pressure from …

Marketing

Cable companies are so scared of Netflix they've actually started showing fewer ads

The reason? They want to lure back younger viewers, who are increasingly living in a cordless future full of Netflix and Hulu, according to Bloomberg.<p>Time Warner, in particular, is a useful case study.<p>On a recent earnings call, Time Warner's CEO pledged to chop its "ad time" in half for primetime …

Televisions

AdReplacer switches ‘obnoxious ads’ with human-curated links

Advertisement<p>0 Comments<p>Credit: AdReplacer / ProductHunt<p>Although most ad blocking tools primarily focus on hiding advertisements from websites you …

Digital Advertising

Mark Zuckerberg explains why Facebook enabled 'Safety Check' for attacks in Paris, but not Beirut

While many lauded Safety Check for being a crucial communication tool, Facebook also drew criticism from those who noted that the company hadn't activated it after another tragic attack: The bombings in Beirut, Lebanon, that happened the day before.<p>The lack of activation seemed to point to a global …

Middle East